Business Plan for Sportivity: Market Analysis, Operations Plan, and Risk Management

ESSAY

Executive Summary :
Business plan is known as a written document which contains all the details of a business
start-up or a new business plan. In a business plan the objectives of a business for achieving the
goals is mentioned. COVID 19 has been a very impactful pandemic that has changed many
factors in the economy. The result of this has been seen as the arrival of new businesses.
Business plan is used for analysing the market and preparing for the competition which the
business will have to face with certain methods. Sportivity is a company which deals with sports
shoes and also sports wear.

TABLE OF CONTENTS
Executive Summary :.......................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Business details............................................................................................................................1
Location.......................................................................................................................................1
Market analysis............................................................................................................................2
Product/Services..........................................................................................................................2
Competitor analysis.....................................................................................................................3
Operations plan............................................................................................................................4
Risk and contingency plan for new business venture..................................................................5
Sales and marketing strategy.......................................................................................................6
Finance and funding plans...........................................................................................................7
Management team for managing new business venture..............................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
A written document that consists of core business activities, objectives and ways in which
it can accomplish its goals is known as business plan (Gabler and et.al., 2017). This present essay
of business plan is based on Sportivity, new business venture that wants to gain market share by
providing qualitative sportswear and sports shoe to people. This essay will discuss some business
environmental factors that may affect performance of this new business venture and ways in
which, it can protect itself from negative impacts of environmental factors. It will further focus
on competitive analysis in order to know the intensity of competition in the same industry as it
can help company in developing internal strategies accordingly and being in the competition.
Financial and risk analysis or risk plan also plays a vital role in business plan as it helps
companies in mitigating risks and making new business idea successful.
MAIN BODY
Business details
This pandemic of Covid 19 has affected lots of businesses in many ways. The main
reason this happened because of the lock down which the government imposed for the safety of
the people. This had a negative impact on many businesses, but as the affects of pandemic started
to fall of the new ideas and businesses started developing. Sportivity is one of the greatest
examples of such an upcoming business which is going to get established. This business deals
with all the sports related products like shoes, clothes and other accessories of all kinds of sports.
In this business products of different quality and sizes will be available. This business will focus
on the online also offline selling of the products to tackle both the segment of the customers. The
aim of this business is to provide the customers good quality products at reasonable rates
compared to its competitors (Castelo-Branco and et.al.,2020).
Location
For the success of this business it needs to understand that the location of its store is very
crucial. This business can try to establish its store near the stadium of big footballs clubs were
fans are constantly visiting. Establishment of the business in these areas will provide its stores
very good opportunities for attracting customers which boosted the clubs for seeing matches and
purchase the jerseys of their favourite club from the store. This is called tactical positioning of
business in which business is situated in places which gives it more effectiveness and customer
base. Apart from this the business should also try to spread itself in the online platforms. This
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