Essential Footwear: A Strategic Analysis using PESTLE and Porter's Five Forces Model

Business Strategy

EXECUTIVE SUMMARY
Essential Footwear is mainly deal with the footwear products for athletes and by
conducting the simulation game, it has been identified that the company is actually performing
good because the earning per share of the business is actually increases and this causes positive
impact over the business performance. It has been identified from the analyses of all six round is
that year 2015 is a stood out year because in this the stock price of company is highest. The
strategic framework has also determined that for macro environment factor, only Pestle analysis
has been used and for Meso, Porter five force model has used which indicate that company
should improve the business performance. Through micro environment factor, it has been
examined through SWOT analysis that there is a need to focus upon the threat and opportunities
that helps to create a better outcome.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
Mission........................................................................................................................................4
Vision...........................................................................................................................................4
Values..........................................................................................................................................4
Corporate objectives....................................................................................................................5
1...................................................................................................................................................6
2. Reflection on relevant theoretical framework to understand company’s internal, external
and competitive environment of a business.................................................................................8
3. Impact of using specific emerging technology on the future business along with
recommendations.......................................................................................................................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................16

INTRODUCTION
Mission
The mission of the company is to provide a best footwear product to the company in
order to improve the business performance.
As per the financial results generated, it has been identified that the company is in
progress and that is why, it helps to create a better outcome and improve the brand image of a
firm as well.
Vision
The vision of the company is to be a leader in the footwear industry in order to provide a
better footwear to athletes.
As per the results generated under the simulation game, it has been identified that the
vision of the company can be attained and it will be beneficial for the business only when the
same strategy has been performed so long by implementing minimal efforts.
Values
There are different values on which the is based upon which are as mentioned below:
 We lead by an examples
 We work together to fulfill the need of the company
 We are open and honest in a communication to perform the best results.
 We act with integrity in order to improve the business performance and react on the
same.
 We seek facts and provide insight so that effective outcome can be generated.
 Working closely with the social responsibility in which company seek to provide better
facilities to the society.