Importance of Ethical Communication in Business

Running head: ETHICAL COMMUNICATION IN BUSINESS
Ethical Communication in Business
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ETHICAL COMMUNICATION IN BUSINESS
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Abstract
The primary purpose of this essay is to elucidate on the importance of ethical
communication for a business. The essay also throws light upon the arguments that
states why the ethical communication can help a business in achieving the success.
The essay talks about how ethical communication can help business in the area of
transparency that helps it in winning the confidence of customers.

ETHICAL COMMUNICATION IN BUSINESS
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Communication is the part and parcel of any business to succeed. It is the
mode through which information has to be passed on to the target consumers, or
across the various departments of the business (Pearson 2017). It is required that
this communication process is effective in nature, keeping the elements of
communication in mind. However, whether this form of communication has to be
essentially ethical is a matter of debate. This essay looks at the arguments that
balance out each other in the debate. Ethical communication is a method of
persuasive communication. If a business does not communicate in a persuasive
manner, it is going nowhere in influencing people to push and support the business.
This is the reason why the main argument of this essay is that ethical communication
is indeed an essential in business.
As discussed earlier, ethical communication is a more effective form of
persuasive communication. This is an essential in making sure that a business is
effective in persuading the audience to try out the business. Ethical communication
from a business conveys credibility of that business, which further convinces the
audience to come to a touchpoint with the business. It is a general sense that if
someone approaches a person to sell something, in a rather unethical manner, it is
highly likely that the person would not be bothered to even think about buying what
the seller has to sell. Same is the philosophy in this context. Consumers want to be
contacted in an ethical manner, in return for the money that they spent on availing
the product or service which the business has to offer. This is the reason why a
business must pursue ethical communication in order to make sure that they do not
lose out on valuable customers. Competition is high in the market and it must be
noted that every competitor of a business is trying everything that it can to ensure
that they are effective in persuading a section of the target market, to increase their
market share (Gallagher, Miller and Roso 2016). In such a scenario, it would be
foolish for a business to not try its best to communicate ethically with its target
market to retain its customers, or stay competitive in the race. Ethical communication
can only be compromised in a situation when a business knows that it has an actual
or virtual monopoly in the market, letting customers with few options than to buy from
the same seller.
Ethical communication can be said to be integral for the success of a
business as it can help in ensuring clarity that can prove to be positive for the growth