Globalization and Business Functions

This assignment is a project management plan and research skills evaluation for a study on the impact of globalization on business functions in marketing and HR. The document outlines the project's objectives, risk identification, problem-solving strategies, and performance review. It also evaluates the student's research skills, communication abilities, and writing skills. The assignment demonstrates the student's ability to manage a project, conduct research, and analyze data effectively.

COMPLETING A
BUSINESS RESEARCH
PROJECT

ABSTRACT
The present report has been executed with the aim of finding the ethical impact of
globalization on the business functions. Globalization refers to as the process of doing business
at the international level beyond the geographical boundaries of the different countries.
Therefore it is very necessary that at time of international trade there is presence of ethics and
norms. Ethics refers to as the principles which guides the behaviour of person as what is right
and what is wrong at time of doing business at international level. When two countries trade with
one another there are many differences relating to the different cultures, languages, difference in
taste and preferences of the consumers and many others. Therefore, it is essential that these
aspect are not hampered and the business takes care of the sentiments of the other people. For
this firstly an aim and some relating objective are made. Then with help of literature review
some knowledge and understanding relating to the concepts is enhanced. After that the research
methodology outlines the methods and approaches used for completing the research. In end the
collected data is analysed and some conclusion are drawn from it.

Table of Contents
INTRODUCTION...........................................................................................................................1
Research background...................................................................................................................1
Aims and objectives.....................................................................................................................1
Project management plan.............................................................................................................2
Gantt chart....................................................................................................................................2
Rationale......................................................................................................................................4
LITERATURE REVIEW................................................................................................................5
RESEARCH METHODOLOGY.....................................................................................................6
RESULTS........................................................................................................................................8
DISCUSSION AND ANALYSIS.................................................................................................15
CONCLUSION AND RECOMMENDATION.............................................................................15
Conclusion.................................................................................................................................15
Recommendations......................................................................................................................15
REFLECTIVE SUMMARY..........................................................................................................16
REFERENCES..............................................................................................................................18
APPENDIX....................................................................................................................................19
Questionnaire.............................................................................................................................19
Project logbook..........................................................................................................................21
Performance review...................................................................................................................23

Topic - To investigate the ethical impact of globalisation on business function such as
marketings and HR function -A study on retailing sector.
INTRODUCTION
Research background
Globalization refers to as system wherein all the companies trades with the one another
beyond the geographical boundaries of different countries. In this modern era to stay at a
competitive position it is very necessary for the companies to trade at global level. It is very
essential for the company to trade at the global level to be at a profitable business (Budhwar and
Mellahi, 2016). But it is not just not enough to trade at the global level but it is essential to trade
in an ethical way so that the ethics and moral values are not harmed of the another country where
the company trades. The present study is based on company ASDA. It is a British supermarket
which is headquartered in Leeds in West of Yorkshire. This organization was founded in the year
1949 by Peter and Sir Noel Stockdale and Fred Asquith. It deals in mainly supermarkets,
groceries, merchandising, Asda money, Asda mobile and many other types.
Aims and objectives
Aim
“To examine the positive ethical impact of globalisation on marketing and HR function
of organization -A study on ASDA company.”
Objectives
 To understand the concept of globalization.
 To examine the positive ethical impact of globalization on marketing and HR function.
 To identify ethical challenges faced by company when managing marketing and HR
function at global level.
 To recommend measures to manage ethical issues by ASDA at time of managing
marketing and HR function at time of global business.
Research Question
1. What do you understand by globalization?
2. What are the positive ethical impact of globalization on HR and marketing function?
3. What are the different ethical challenges faced by company at time of managing its
business at global level?
1

4. What are some measures through which the company can manage its ethical issues
relating to marketing and HR function?
Project management plan
It is a systematic document outlining the whole plan or the steps which will be followed
at time of completing any research. It outlines the fact that how any project will be initiated,
executed, monitored and controlled in order to meet the objectives of the project. It is also
defined as a brief summary of the whole project which discusses about the cost involved,
resources used time taken and related aspects.
Cost- it involves the money which is required to carry on the project and to finish it. The
estimated cost of completing this project is £50.
Resources- it refers as to materials and things which are helpful in carrying on the project
and accomplishing it successfully. The resources required to carry on the project are many. Some
of them are like computers, stationery, internet access, different books and journals.
Scope- the scope of this research is that it can be used for corporate use like other similar
companies can also use this research for their analysis. Another scope is that it can be used by
other academicians if they conduct same research.
Quality- the research must be conducted by maintaining the quality of work. It means
that the all the work done must be done with ethical consideration.
Communication- this ensures that all the results which have been outlined with the
research completion must be communicated in clear and understandable manner.
Risk- there are various types of risk involved while completing the research project like
the data might be obsolete, there might be changes in the environment and many other.
Time- the time taken to conduct this research is around 49 days which is divided in the
Gantt chart below.
Gantt chart
It is defined as the horizontal bar charts which are produced in order to provide a
graphical presentation of the whole time frame of the project that is the time from the project is
initiated till the time the project is finally submitted.
Task Mode Task Name Duration Start Finish Predecessors
Auto
Scheduled Initiation 5 days? Tue 03-09-19 Mon 09-09-19
2

Auto
Scheduled Selecting the topic 1 day Tue 03-09-19 Tue 03-09-19
Auto
Scheduled
Preparing aim and
objectives 3 days Wed 04-09-19 Fri 06-09-19 2
Auto
Scheduled Literature Review 1 day? Mon 09-09-19 Mon 09-09-19 3
Auto
Scheduled Planning 22 days Tue 10-09-19 Wed 09-10-19
Auto
Scheduled
Using Research
methods 3 days Tue 10-09-19 Thu 12-09-19 3,4
Auto
Scheduled Collecting data 12 days Fri 13-09-19 Mon 30-09-19 6
Auto
Scheduled
Using primary and
secondary sources 7 days Tue 01-10-19 Wed 09-10-19 7
Auto
Scheduled Implementation 15 days Thu 10-10-19 Wed 30-10-19
Auto
Scheduled Analysing the data 9 days Thu 10-10-19 Tue 22-10-19 7,8
Auto
Scheduled
Interpreting the
analysed results 6 days Wed 23-10-19 Wed 30-10-19 10
Auto
Scheduled Monitoring 6 days Thu 31-10-19 Thu 07-11-19
Auto
Scheduled
Concluding and
recommending the
stated results
2 days Thu 31-10-19 Fri 01-11-19 10,11
Auto
Scheduled Reflection 4 days Mon 04-11-19 Thu 07-11-19 3,4,11,13
Auto
Scheduled Final closure 1 day? Fri 08-11-19 Fri 08-11-19
Auto
Scheduled End of project 1 day? Fri 08-11-19 Fri 08-11-19 14
3

Rationale
the major reason underlying the selection of globalization as the topic is that in this
modern and competitive era it is very necessary to be in a competitive position for being
profitable. As there is trade being done in between different countries so there can arise some
ethical and moral issues which might hurt the dignity of the country. Therefore, it is necessary to
understand the ethical impact of the globalization which will be made on the country with whom
trade is carried on. Another reason for carrying on this the research is the academic interest of the
4

researcher. Also there is a personal interest of the researcher that the researcher wants to know
about the impact of the ethics on the globalization.
LITERATURE REVIEW
Theme 1: Concept of globalization
According to Collings, Wood and Szamosi (2018) the process of globalisation bring the
positive aspect to company in respect of expanding their business into different countries. The
factors which enhances the concept of globalisation is relating to innovative technology. As due
to faster technology, it helps business to reach at larger scale and also offshore business activities
to different countries to gain more profits.
Sparrow, Brewster and Chung (2016) argued that by choosing the innovative technology
resulting in bringing more competitors in market. As most of the companies want to expand their
business into different countries and for that they are preferring the offshore business. To face
competitors, companies spending huge of their saving in upgrading their system which result in
facing huge expenses .
Nankervis and et.al., (2016) suggested that due to the concept of globalisation it result in
considering the culture and employment opportunities in emerging country. As people are
getting more chances to improve their living standards and also the employees working in
premises are knowing the culture of other countries in respect of expanding their business.
Syed and Kramar (2017) criticized that people gets attracted if they didn't find any
discrimination of employees in respect of caste, culture and sex. In respect of expanding
business, the discrimination arises as company prefer the most potential employees in their
premises. This results in reflecting the discrimination of the employees in work premises.
Theme 2: Positive ethical impact of globalization on marketing and HR function
As per Budhwar and Mellahi (2016), the positive ethical impact of globalisation in
respect of marketing is in respective of communication. As in the procedure of marketing,
communication is must which is to be committed between marketing department and customers
regarding such products and services. As authentic language is used at the time of
communicating with other persons.
On the contradictory to Newman and et.al., (2016) communication is one of the biggest
factors which is to be undertaken by every company. As due to not appointing the skilled person
5

to handle the issue which is raised by customer regarding the availability of such products. It
results in distracting the interest of customer and also reflect lack of communication gap.
Crane and et.al., (2019) interviewed that the positive impact in respect of HR function
relating to ethical norms are in respect of culture. As employees working in premises or dealing
with other person had to maintain ethical norms at the time of appointing them to work in
premises or interacting with them. In the global world it reflect the positive impact of the
company and also raise their productivity through engaging in different areas. For e.g. In ASDA
ethical norms in context of globalisation reflect the wider ways in understanding the importance
of employee’s culture and their languages used in communicating with other team members.
Mehralian and et.al., (2016) argued that culture sometimes reflect the company working
criteria and also if there is any social networking process. As HR fails in performing their
activities by maintaining the values and norms in respect of treating every employees equally.
The capability is judged by their caste and culture which reflect the company position in market.
In global market, there are various culture background people thus, it reflect the working criteria
of the company to enter into global market.
Theme 3: Ethical challenges faced by company when managing marketing and HR function
at global level
Rotich (2015) stated that the challenges faced by company in managing the marketing
and HR department are in respective of confidential information. As company integrity depends
upon the the security of the data and thus the employees and offshore company had to maintain
such ethical norms to engages or expand business in different countries.
Bratton and Gold (2017) examined that changes are to be interpreted in respect of
bringing new laws or new technology in company. Thus, this is the ethical norms which are
bound on all employees to behave ethically in the society. In respect of bringing more
confidential information it distract the loyalty of employees and also trust issue arises in work
premises.
RESEARCH METHODOLOGY
It is the strategy or plan which is used by researcher in identifying various facts and
figure which helps in getting the accurate results. It includes the following methods such as:
Research Types: It is the method which is chosen by researcher in respect of determining
the results in more logical manners. It includes two types of methods such as Quantitative
6

methods and Qualitative methods. Thus, by reviewing the importance of this method, researcher
had applied the Qualitative methods to gather information by raising questionnaires (Kumar,
2019). By preferring this methods, it results in bringing more information regarding to the
company working and also helps researcher in examining the facts and employees working in the
ASDA company. The main reason of choosing Qualitative method is that authentic information
is to be gathered and also the employees of the company share their working strategy to enter
into global world.
Research Approach: It includes proper planning and procedure which is used by the
researcher in respect of collecting the authentic information. It covers under two types of
methods such as inductive and deductive approach. By viewing the types of research which is
chosen as Qualitative, for this inductive approach had been applied by researcher to gather
information from internal sources (Mackey and Gass, 2015). In this research report, to gather
information from internal sources, questionnaire technique is used to interpret and gather
information from internal sources.
Research Philosophies: It this, various ideas, thoughts, expression which is used to
determined more facts and information relevant to the research topic. In this method, it includes
positivism and interpretivism method. Researcher had applied interpretivism method through
which they can interpret the data to get more effective results. In this report, the topic which is
related to ethical norms maintained in context of globalization had various positive factors which
resulting in interpreting the data to make the research work authentic.
Data collection: It is the method in which data is collected, gathered and interpreted from
different sources. It includes two methods such as primary methods and secondary methods.
Thus, researcher had used both the method to collect information either from original or
secondary sources (Bresler and Stake, 2017). In this report, researcher applied both the methods
to gather information from various source such as reviewing company background or interacting
with employees regarding the ethical norms. This helps them to examines various factors which
bring changes in ASDA working.
Sampling: This method is considered in case of interacting with large number of
population. It includes two types such as probabilistic and non probabilistic method. Thus, to
conduct the report in accurate way and to determines results from large number of people,
researcher uses the non probabilistic methods (Quinlan and et.al., 2019). In this method, random
7

sampling method had applied by the researcher to gather information from the number of
employees present in premises. In this case, 20 employees are selected from the ASDA company
working under marketing and HR department.
Data Analysis: It is the process of identifying, evaluating and analysing the information
which is collected from various sources. It can be present in two forms such as Thematic and non
thematic methods. Researcher had applied thematic methods to conduct the research so that they
can present various facts and figure of the company in theme format (Flick, 2015). In this report,
ASDA company had various aspects in respect of ethical format thus, theme is the best way to
reflect the data, which helps companies to take effective judgment.
Limitation: Researcher find limitation in respect of examining the data from large
number of sample size of the ASDA. As company engages with large number of employees thus,
it is difficult to gather their reviews regarding the raised questions.
Ethical Consideration: Ethics are to be maintained by the researcher in respect of
carrying the consent form which is to be signed by the employees in regarding disclosing the
information (Fletcher, 2017). They had to maintain ethical norms in respect of raising such
question which didn't affects the status of ASDA and also the employees working in premises.
RESULTS
Theme 1: Complete understanding of concept of globalization
Particulars Respondents % of respondents
Yes 15 75.00%
No 5 25.00%
Total 20 100.00%
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Interpretation: with the help of the analysis of the question it was interpreted that maximum
employees have the complete understanding and knowledge relating to the globalization. It is
because of the reason that in this competitive world it is very crucial to expand the business all
over the globe. Rest of the participants felt that they do not have complete knowledge of concept
of globalization.
Theme 2: Greater profitability is the positive ethical impact of globalising the business
functions
Particulars Respondents % of respondents
Greater profitability 12 60.00%
Employment opportunities 5 25.00%
Accountability issues 3 15.00%
Total 20 100.00%
9
Yes No
0
10
20
30
40
50
60
70
80 75
25
% of respondents

Interpretation: after the analysis and evaluation of the above graph, it is concluded that the
majority of participants agreed to the fact that greater profitability is the major ethical impact of
globalization on business functions. This is due to the reason that if the company follows all the
ethical and moral principles then the consumers of other country will like the products and
services of the company and therefore its sales and profitability will increase. Rest of the
participants’ states that employment opportunities and accountability issues are the ethical
impact of globalization.
Theme 3: Yes company considers the ethical requirement while marketing the products and
services when company operates at global level
Particulars Respondents % of respondent
Yes 16 80.00%
No 4 20.00%
Total 20 100.00%
10
60
25
15
Greater profitability
Employment opportunities
Accountability issues

Interpretation: in the views of maximum of employees assents to the fact that company takes
into practice the ethical consideration required for marketing its products. It is because of the
reason that if the company not market its product in an ethical way then no consumer in any
country will like the company. Rest disagrees to this fact.
Theme 4: Yes company takes under consideration the ethical aspect in relation with business
function of HR practices like recruitment, selection and other
Particulars Respondents % of respondent
Yes 20 100.00%
No 0 0.00%
Total 20 100.00%
11
Yes No
0
10
20
30
40
50
60
70
80
80
20
% of respondent

Interpretation: In case of HR function and the practices followed by them are considered by all
of the employees to be ethically correct. It is due to the reason that every country has its own
system of recruitment and selection so it must ensure the ethical and moral issues are considered.
Theme 5: Equality and diversity is the positive impact of ethical consideration in marketing
and HR function
Particulars Respondents % of respondents
Equality and diversity 11 55.00%
Labelling and packaging 5 25.00%
Compliance with international
regulations
4 20.00%
Total 20 100.00%
12
Yes No
0
10
20
30
40
50
60
70
80
90
100
100
0
% of respondent

Interpretation: with the analysis of this question it was concluded that equality and diversity is
the positive impact of ethics relating to globalization. This is agreed by maximum of respondents
because of the fact that when two companies trade with each other many things are different.
Therefore, by taking into consideration all these different rules and regulation brings in equality
in the different rules. Rest of the participants feels that labelling and packaging and complying
with international regulation are positive ethical impact of globalization as well.
Theme 6: Problem in identifying needs of consumers is the major ethical challenge faced by
company at time of managing its marketing and HR functions at global level
Particulars Respondents % of respondents
Cultural difference 4 20.00%
Differences in legal system 4 20.00%
Problem in identifying needs
of consumer
10 50.00%
Difference in HR policies of
two countries
2 10.00%
Total 20 100.00%
13
55
25
20
Equality and diversity
Labelling and packaging
Compliance with international
regulations

Interpretation: with the help of evaluation and analysis of the data it is inferred that one of the
major challenge faced by company is having problem in identifying the needs of the consumers.
Majority of respondents feels that this is a major challenge because of the reason that what is
ethically right in one country is not possible that is also right in another country. Similarly, what
is preferred by consumers of one country is also liked by consumers of another country is not
possible. However, some other respondents feel that the challenge is differences in the legal
system because every country has its own legal system. Rest employees feels that cultural
differences and differences in HR policies of two countries are also minor challenges.
Theme 7: Recommendation of ways to overcome ethical challenges faced by ASDA
Interpretation: in accordance to the views of respondents’, majority of them feels that ethical
challenges can be overcome with the help of understanding of the requirements and needs of the
consumers in different countries. It is because of the reason that every country has its own ethics
14
20
20
50
10
Cultural difference
Differences in legal system
Problem in identifying needs of
consumer
Difference in HR policies of
two countries

and moral issues attached with their choice and requirements. Therefore, it is important for the
company to properly understand the needs and wants of the residents of the another country.
DISCUSSION AND ANALYSIS
With the help of the above results, it is observed that yes there is positive ethical impact
on globalization when company manages its marketing and HR function at global level. As per
the views of Fletcher (2017), it was helpful to know that at time of global business it is
necessary to market the products and the services in accordance with the needs and preferences
of the customers of the other country. With the help of the results of analysis of the data it was
outlined that both the marketing and the HR function takes into consideration the ethical aspect
of doing trade with the other countries as agreed by maximum number of managers. But in the
views of Bratton and Gold (2017), it is essential because of the reason that every country has its
own specific code of conduct and way of working and moral and ethical principles which it
follows and expects other countries to follow as well who trades with them. Therefore the
company has to make sure that the marketing techniques and methods used are ethical and
correct and does not harm the feelings of the consumers in any other country. Also it was
discussed that major challenge is identifying the consumer needs because every country has
some specific culture and consumer of that country follows those culture and beliefs. Thus the
company faces some problem in identifying and analysing there needs and preferences.
CONCLUSION AND RECOMMENDATION
Conclusion
By the completion of the research it was concluded that there is a positive ethical impact
on globalization of marketing and HR function of company. It is due to the reason that the
success of the company depends on these two functions only. If these functions will not be
performed in ethical way at the global level then the company might lose its goodwill and market
share. The research started by outlining an aim and relating objectives to accomplish the aim.
Further the assignment used the method of literature review where with help of authors
viewpoints cleared some concepts highlighted in objectives. Next it outlined the research
methodology and with help of questionnaire it analysed the collected data and interpreted the
findings. In the end some recommendation are suggested along with a reflective summary of the
whole learning from the research project.
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Recommendations
Some of the recommendations for ASDA company are discussed in the adjoining points
below:
 The first thing company should do is carry on a detail market research of the country
wherein it wants to do trade. This is because of the reason that with help of market
research the company will come to know the latest trends and patterns followed by the
consumers living in that country.
 Another thing which the company can do is to study the political and legal requirements
to trade with the country and to study all the ethical and moral requirements of the
country with whom the trade is intended to be done.
REFLECTIVE SUMMARY
While conducting the research on identifying the positive ethical impact on managing HR
and marketing function at global level I learnt that ethical consideration is very important at time
of doing business at global level. Globalization refers to as a process whereby one country trades
with another country without any geographical restrictions. I learnt that while doing global trade
it is very essential to pay attention towards ethical principles. This is because of the reason that if
the goods are not marketed with good and ethically correct content and message then it will not
be liked or favoured by the residents or consumers of that country.
In initiating this research I faced many problems and challenges. At starting it was very
difficult to frame the aims and objectives but with gradual attempts and by help of the tutor I
learnt forming aims. But making aim is not enough some objectives relating to the aims are also
required to accomplish the aims. The forming of objectives is necessary because of the reason
that objectives makes easier to reach and achieve the aim easily. Further I learnt that using
literature review to clarify the writing is very necessary. It is because of the fact that it helps in
describing the different concepts with the help of viewpoints and thinking of different authors
and academicians. Next I learnt to carry on a research methodology which helped me in learning
different aspects of the research which are present like different types of research, research
design, philosophies, approaches, different ways of collecting the data, different types of
sampling techniques and many other things.
Approaching towards the end of the research I learnt that just collecting data is not
enough it is necessary to analyse and evaluate the collected data and then concluding them to
16

outline some results in such a way that the aim of the research is fulfilled. This was done with the
help of questionnaire and by doing thematic analysis of the collected data. I found a little bit of
difficulty in forming the questionnaire as it is a bit difficult because of the fact that whole
research outcomes are based on the questions being asked. But with lot of efforts and many
rechecks from the tutor I was finally able to form a sensible questionnaire which helped me in
proving the fact that there is positive ethical impact on marketing and HR functions of the
company when performed at global level.
If in future I would get a chance to again do a research I will prefer to take qualitative
approach of research. This is because of the reason that I want to enhance my knowledge relating
to the qualitative research and how data is used to accomplish the research aim and objectives.
And also I would like to use some statistical tools and SPSS for analysing the data.
17

REFERENCES
Books and journals
Bratton, J. and Gold, J., 2017. Human resource management: theory and practice. Palgrave.
Bresler, L. and Stake, R. E., 2017. Qualitative research methodology in music education.
In Critical Essays in Music Education. (pp. 113-128). Routledge.
Budhwar, P. S. and Mellahi, K., 2016. The Middle East context: an introduction. In Handbook of
Human Resource Management in the Middle East. Edward Elgar Publishing.
Collings, D. G., Wood, G. T. and Szamosi, L.T., 2018. Human resource management: A critical
approach. In Human Resource Management. (pp. 1-23). Routledge.
Crane, A. and et.al., 2019. Business ethics: Managing corporate citizenship and sustainability in
the age of globalization. Oxford University Press.
Fletcher, A. J., 2017. Applying critical realism in qualitative research: methodology meets
method. International Journal of Social Research Methodology. 20(2). pp.181-194.
Flick, U., 2015. Introducing research methodology: A beginner's guide to doing a research
project. Sage.
Kumar, R., 2019. Research methodology: A step-by-step guide for beginners. Sage Publications
Limited.
Mackey, A. and Gass, S. M., 2015. Second language research: Methodology and design.
Routledge.
Mehralian, G., and et.al., 2016. The effects of corporate social responsibility on organizational
performance in the Iranian pharmaceutical industry: The mediating role of TQM. Journal
of Cleaner Production. 135. pp.689-698.
Nankervis, A. R. and et.al., 2016. Human resource management: strategy and practice. Cengage
AU.
Newman, A. and et.al., 2016. The impact of socially responsible human resource management on
employees' organizational citizenship behaviour: the mediating role of organizational
identification. The international journal of human resource management. 27(4). pp.440-
455.
Quinlan, C. and et.al., 2019. Business research methods. South Western Cengage.
Rotich, K. J., 2015. History, evolution and development of human resource management: a
contemporary perspective. Global Journal of Human Resource Management. 3(3). pp.58-
73.
Sparrow, P., Brewster, C. and Chung, C., 2016. Globalizing human resource management.
Routledge.
Syed, J. and Kramar, R., 2017. Human resource management: A global and critical perspective.
Macmillan International Higher Education.
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APPENDIX
Questionnaire
Questionnaire
Name:
Age:
Gender:
1. Do you have any understanding relating to the concept of globalization?
 Yes
 No
2. What according to you from the following are the ethical impact on globalization of business
function?
 Greater profitability
 Employment opportunities
 Accountability issues
3. Do your company consider ethics when marketing across the globe?
 Yes
 No
4. Do your company consider ethical requirement in HR practices
 Yes
 No
5. What according to you is a positive impact of ethical consideration in HR and marketing
function?
 Equality and diversity
 Labelling and packaging
 Compliance with international regulations
6. What According to you is a major ethical challenge faced by ASDA when managing HR and
marketing function?
 Cultural differences
 Differences in legal system
 Problem in identifying needs of consumers
19

 Difference in HR policies of two countries
7. Can you recommend ways to overcome ethical challenges to meet globalization requirement?
20

Project logbook
Name:
Project Title: COMPLETING A BUSINESS RESEARCH PROJECT
Date:
Update on weekly research/tasks achieved
Points to consider:
What have you completed?
Completed the aim
Did you fulfil the task requirements?
Yes
Are you on track and within deadlines set?
Yes
Did you need to make any changes to your project management plan?
No
Any risks and/or other issues identified?
Points to consider:
Did you identify risks/issues with a lack of skills required for undertaking research/tasks?
Yes lacked skill of forming aim and objectives
Did you identify any additional risks/issues that have an impact on the project management
plan?
No
Problems encountered
Points to consider:
What barrier did you face?
Confusion of which source of data to select
How did you overcome them?
It was overcome with help of using a combination of both the sources that is primary and
secondary data.
New ideas and change of project direction
21

What have | learnt about myself this week?
Points to consider:
How did | feel when | had to deal with tasks/problems?
I felt a little nervous in dealing with task and problem
Did | find it useful to complete the tasks?
Yes it was useful as it helped in clearing my doubts
How well have | performed? What did | contribute?
I performed good as I was able to achieve the aim
What can | improve on next week?
I need to improve writing literature review
How might this learning apply in the future?
In future I will be more efficient in performing research effectively
Tasks planned for next week
Points to consider:
Which tasks are priority?
Forming aims and objective and matching questionnaire is the most prioritised task because
whole research is based on this only.
Have you set aside sufficient time for completion?
Yes
Project plan status to date (on, ahead, behind)
Supervisor comments to address
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Performance review
What was the project supposed to accomplish?
It was supposed to accomplish the fact that there is positive ethical impact on the globalization
on the business function of marketing and HR.
Did the project succeed in its aims? How do you know? Specifically, please outline any
evaluation and assessment undertaken.
yes it succeeded in achieving aim because in results it was found that there is positive impact of
equality and diversity on the functions of marketing and HR at time of global trade.
What things do you think worked well and why? Evaluate all aspects of the project (e.g.
initial inception, project activities and project outcomes) from a range of perspectives.
In initiating this research I faced many problems and challenges. But with gradual working
these problems were solved and I gain a lot of knowledge relating to the research.
What problems emerged during the project and how were they tackled? Was there timely
identification of issues and resolution during the project process?
The major problem identified was forming the questionnaire but it was solved by again and
again making of the questionnaire under the guidance of my tutor.
What did you learn from undertaking the project?
I learned concepts of globalization and positive ethical impact on business functions and
learned carrying on the research in systematic manner as well.
How would you rate your performance as project manager?
I would rate myself good
What strengths and weaknesses of your performance did you identify?
Strength
good communication skills
good writing skills
Weakness
lacks knowledge of making questionnaire
How will this inform and support your continuous professional development?
This will help me in my continuous professional development as in future I will be able to do
research in more organized way.
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