Positive Economic, Cultural and Ethical Impact of Globalisation on Marketing Function

RESEARCH PROJECT
(Positive Economic, Cultural and Ethical impact of
Globalisation on Marketing Function)

Table of Content
 INTRODUCTION
 Company background
 Rationale
 LITERATURE REVIEW
 RESEARCH METHODOLOGY
 DATA ANALYSIS
 RECOMMENDATION AND CONCLUSION
 Recommendation
 Conclusion
 REFERENCES
 APPENDIX

INTRODUCTION
The term globalization refers to as the concept where in any
company or a person can trade with the any other person or
company situated beyond the geographical boundaries of the
country. In simple words it can be defined as the buying and selling
of goods and services within two different countries irrespective of
their geographical boundaries (Egger, Nigai and Strecker, 2019).

Company background
The present research is based on the company Jaguar. This
is a British multinational company founded on 4
September in the year 1922. it is a company which deals in
luxury brand of vehicles.