Positive Impact of Globalisation on Business Marketing Functions

MANAGING A
SUCCESSFUL BUSINESS
PROJECT

TABLE OF CONTENTS
TOPIC:.............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Research Background.............................................................................................................1
Aims and Objectives...............................................................................................................1
Rationale.................................................................................................................................2
Project Management Plan.......................................................................................................2
TIME SCALE, GANTT CHART AND WBS.................................................................................3
..........................................................................................................................................................5
RESEARCH METHODOLOGIES.................................................................................................5
Research Methods:.................................................................................................................5
Research Approach:................................................................................................................6
Research Design:....................................................................................................................6
Sampling:................................................................................................................................7
Data Collection.......................................................................................................................7
Data Analysis:........................................................................................................................7
DATA ANALYSIS & INTEGRATION.........................................................................................7
RECOMMENDATION.................................................................................................................15
REFLECTION...............................................................................................................................16
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................18
APPENDIX....................................................................................................................................19
Log Book..............................................................................................................................19
Performance Review............................................................................................................21

TOPIC:
What are the positive economic, cultural and ethical impact of globalisation on
different business functions within organisation such as operations, marketing, HR and
accounting
INTRODUCTION
Research Background
Globalisation has leads to increasing competition and an economic and financial shift
from developing to merging economies. It promotes a sense of cultural awareness, international
co-operations and economic global inter-dependency. Those multinational companies that are
successful have had to deicide and customise new strategies for doing business in emerging
markets and implement new business models to stay ahead of the competition (Steenkamp,
2019). Globalisation is has lead to positive impact on different business functions but especially
on the marketing functions of the company as transfer of technology has become easy because of
emergence of global brands and it gives access to larger audience, provides cheaper goods for
consumers, innovation, better quality of products or services and many other benefits.
In this present research, researcher has taken Asda company as it is one of the biggest
British supermarket retailers in UK. Company was founded by Fred Asquith and Peter in 1949.
Asda provide financial services, general mechanise and grocery. Researcher will use various
techniques and methods to identify the positive impact of globalisation on business marketing
function within organisation in retail industry in respect to emergence of global brands.
Aims and Objectives
Aim:
“To identify the positive impact of globalisation on business marketing function within
organisation in retail industry in respect to emergence of global brands. A study on Asda.”
Objectives:
 To determine the current trends of globalisation in context to business marketing with
respect to emergence of global brand.
 To identify the positive impact of globalisation on business marketing function within
organisation.
 To articulate the challenges faced by organisation in marketing with the emergence of
global brands.
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 To provide recommendations to Asda for effective marketing function that gains
competitive advantage to the company.
Research Questions:
1. What are the current trends of globalisation in context to business marketing with respect
to emergence of global brand?
2. What are the positive impact of globalisation on business marketing function within
organisation?
3. What are the challenges faced by organisation in marketing with the emergence of global
brands?
4. What are the ways for effective marketing function that gains competitive advantage to
the Asda?
Rationale
The reason for choosing the topic the positive impact of globalisation on business
marketing function within organisation in retail industry in respect to emergence of global brand
is because it is the current trends as with the globalisation the marketing functions has become
highly developed and innovative (Christmann, Alexander and Wood, 2016). Thus, by studying
this topic, researcher has gain deep understanding and knowledge of development of marketing
function or positive impact of globalisation on marketing function. On the other hand, another
reason for choosing this topic is the academic interest of researcher as with this study, scholar
has understood the type of research methodologies, data collection techniques and how to
conduct survey.
Project Management Plan.
Project Management plan is a forma;, approved document that defined how the project is
accomplished, monitored and controlled. In this present research, researcher has created to
project management plan to clearly describe the scope, cost communication, resources, cost and
risk involves in this project.
Cost: Cost is one of the most essential factor in conducting the research as researcher has
to prepared budget and allocate cost to each and every task so that research is conducted in a
systematic way (Kerzner and Kerzner, 2017). If cost allocation is not done in a proper way than
it will surely leads to affect the efficiency of the research. £7000 cost will be required to
complete this present research project.
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Resources: In order to conduct the research in a desired manner, it is very important to
allocate the resources in a desired way, it is very crucial to allocate the resources to each and
every task. In this present research, researcher will require proper funding, human resources,
laptops, stationery items, USB, people, equipment etc.
Risk: Risk are uncertain and it is very essential for researcher to take step to reduce the
possibility of the risk which are involved in the research. Here are the risk which are involved in
the research which are as follows-
Physical risk like discomfort, injury, pain or disease that affect the continuity of the
research.
Risk of security and privacy of data, loss of data, theft of data cold arise during the
research (Eskerod and Jepsen, 2016).
Time: Time is also very important that researcher have to consider because delays may
affect the result of the research. Researcher have to plan a schedule so that each and every
activity will be completed on time. This present research will be completed in 170 days approx.
Communication: This is also one of the element in that is also played a key role as f
communication is jot effective than it is not possible to achieve desire goals and objectives of the
research (Heagney, 2016). In this present research, researcher has use circulars and emails for
collecting the information.
Scope: The scope of the research is both at academic and corporate level as they it is
useful for the students who are learning and studying as well as for business owners. The scope
of this research is very broad and wide (Larson and Gray, 2017).
TIME SCALE, GANTT CHART AND WBS
Task Name Duration Start Finish Predecessors
Research proposal 45 days Tue 01-01-19 Mon 04-03-19
Aims and objectives 15 days Tue 05-03-19 Mon 25-03-19 1
Research methodologies 15 days Tue 05-03-19 Mon 25-03-19 1
Data collection 14 days Tue 26-03-19 Fri 12-04-19 2
Data analysis 30 days Tue 26-03-19 Mon 06-05-19 2,3
Data interpretation 10 days Tue 26-03-19 Mon 08-04-19 3
Finding and conclusion 28 days Mon 15-04-
19 Wed 22-05-19 4,6
Recommendations 10 days Thu 23-05-19 Wed 05-06-19 4,5,7
Conclusion and
Submission 2 days Thu 06-06-19 Fri 07-06-19 8
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Table 1: Time Scale
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