Reflection of Ethical Issues in a Study on the Effects of Covid-19 on Consumer Buying Habits at Wal-Mart

Reflection of Ethical Issues
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Table of Contents
MAIN BODY..................................................................................................................................3
Aim of research............................................................................................................................3
Objectives of research..................................................................................................................3
Research methodology.................................................................................................................3
Ethical considerations..................................................................................................................4
REFERENCES................................................................................................................................6
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MAIN BODY
Aim of research
The main aim of conducting this study is “To determine the effects of covid 19 on
consumer buying habits”. A study on Wal-Mart.
Objectives of research
 To determine the concept of customer buying behavior.
 To identify the effects of Covid 19 pandemic on customer buying habits within Wal-
Mart.
 To analyze the ways of mitigations to reduce the impact of Covid 19 pandemic in Wal-
Mart.
Research methodology
Research methodology is an effective way of collecting as well as analysing data relevant
to research study. Qualitative and quantitative are 2 main types of research that shows a form of
data collection (Pandey and Pandey, 2021). When researcher conduct qualitative research then he
collects data in non-numerical form and in quantitative research, numerical data are being
collected. For this study, quantitative research method has being selected. As like this, research
approach is also being divided into 2 types such as: deductive and inductive. For completing this
study in an ethical manner, deductive approach has been selected.
Exploratory, experimental and descriptive are 3 main research design that enable
researcher in finding out relations between different variables of study and research topic.
Descriptive is an effective research design that can make researcher able in describing facts and
phenomenon and that is why this design has being used for conducting this study with
effectiveness (Bloomfield and Fisher, 2019). As it is stated that researcher has conducted
quantitative research and for collecting numerical primary data, he has conducted
questionnaire. 40 respondents have been selected as a sample for knowing impact of covid-19 on
consumers’ buying behaviour and also knowing ways of managing ethics.
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