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Ethos Pathos and Logos in Modern Business communication PDF

   

Added on  2021-06-14

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ETHOS, PATHOS AND LOGOS IN MODERN BUSINESS COMMUNICATIONS 1ETHOS, PATHOS AND LOGOS IN MODERN BUSINESS COMMUNICATIONName:Tutor:Course:Date:University:1
Ethos Pathos and Logos in Modern Business communication PDF_1

ETHOS, PATHOS AND LOGOS IN MODERN BUSINESS COMMUNICATIONS 2Ethos, Pathos and Logos in Modern Business Communications Ethos, Logos, and Pathos are three kinds of Aristotle’s mode of persuasion furnished by the vocal expression. Ethos solely relies on the individual characters of the specific speaker; the second kind (Pathos) depends on positioning the people who are listening into a certain mind frame and the logos hinge on the plain proof, provided by the statement of the speech itself. According to Aristotle, persuasion is attained by the personal character of the speaker especially when the speaker is so verbalized as to make people consider him trustworthy. In order to persuade the audiences, good ethos,pathos and Logos is indispensable. This essay will describe their explanations and applications in modernbusiness communications with relevant examples. In the present day, it is essential for the politicians, organization’s managers, and educators. It isvital for every member of the society because nearly everybody will, in the future, have to persuade other individuals. However, business communicators in the modern business have to apply ethos, pathos, and logos for their substantial benefits. As per Zimmer (2016), ethos is an appeal founded on a speaker’s credibility. A person speaking but is not alleged by the listeners as being plausible might have a hard time convincing them. Pathos, on the other hand, is an appeal to the listeners based on passion (Zimmer, 2016). Speakers can draw into the audiences’ emotions in visuals, storytelling, metaphors, and call to action. Logos appeals to the logical part of an individual. When speakers depend on logos, they use things like examples, data, statistics, and evidence to persuade. It follows that the listener/audience then has the chance to handle this information and extract some assumptions (LaBracio & Langston, 2017). Aristotle stated that all persuasive communications in any field are comprised of the aforementioned elements. In the modern business, marketing appeals are communication strategies that specialize in marketing use to attract the attention and win over people to purchase or take action (Breakenridge, 2018). In order to appeal to people, business people apply these main appeals of communication to become credible and impinge on their emotions. Advertising experts use appeals for as long as advertising and marketing are concerned. For instance, we can consider public figure endorsements as a major example of applying ethos or the backing/credibility appeal. If an individual sees a picture with Aniston Jennifer grasping a bottle of ‘Smart Water,’ he or she will be appealed to by Jennifer’s notoriety or credibility. Therefore, if the water is good enough for her, marketers hope peoplewill mull over and feel, then it is good for the customer who values and adores Jennifer.2
Ethos Pathos and Logos in Modern Business communication PDF_2

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