Marketing Mix Strategies for Apple I Phone XS MAX

This presentation evaluates the marketing mix strategies for Apple I Phone XS MAX. It discusses the key target market and brand positioning statements. It evaluates the marketing mix strategies for Apple I Phone XS MAX. The presentation also includes a segmentation model, key product features, point of differences, brand positioning statement, product, promotion, price, and place. References are also provided.

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Introduction
This presentation discusses the key target
market and brand positioning statements.
It evaluates the marketing mix strategies
for Apple I Phone XS MAX.

Overview
Marke
ting
mix
Brand
positio
ning
statem
ent
Key
target
marke
t

Segmentation model
Apple I
Phone XS
MAX
Segments Usage rate Lifestyle Motives for
buying
Higher income
group
Low users Modern
lifestyle
Showing brand
status
Loyal
customers
Medium users Modern
lifestyles
Cannot switch
to another due
to hardcore
brand
Young
customers
Higher users Modern
lifestyle as a
priority
Showing brand
status

Loyal customers for Apple
Segment for this group is larger
Customers want to demonstrate the brand
status
This segmentation is fit with the existing
mission and vision as well as structure of
store

Key product features
Custome
r value
satisfacti
on

Point of differences

Brand positioning statement
Apple I Phone XS MAX can use unique
message in the advertisements such as
“the less the better”.

Apple I Phone XS MAX
Product life cycle

Cont’d
Diffusion of innovation
Gather data regarding products prior to buy
Support to persuade other customers to
purchase as well
Type of customer product
Facilitate tangible phone product
Apple I Phone XS MAX are highly demanded
by young and loyal customers

Product

Promotion

Price
Company Price
APPLE IPHONE XS
MAX
$199
HTC one $130
Nokia Lumia 1020 $ 145
Samsung Galaxy’s $120
Motorola Moto X $100

Place

References
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