Evaluation of Communication Strategies in International Business

This presentation evaluates the communication strategies used by Commonwealth Bank and Caltex in the context of international business. It includes a SWOT analysis, comparison of strategies, and recommendations for improvement.

Evaluating the
communication
strategies of
International
Business

Introduction
• The study will focus on the communication method and
practices uses by Commonwealth Bank and Caltex
Company of Australia
• SWOT analysis along with the comparison of
communication strategies will be provided
• Recommendations will also provide that can improve both
companies business operations

Non-electronic communication methods and
practices
Commonwealth Bank
Among various types of non-electronic communication, the firm
uses this method which are as follows:
• Letters- By this standard mode of communication, the
management team inform their clients and employees regarding
the changes of company procedure
• Face-to-face- By using this communication method, both parties
share their thoughts, and thus it reduces their conflicts

Continue…
Caltex
Caltex Company uses two types of communication methods
which are provided below:
• Invoice- Using this communication method the firm made
legal documents regarding the selling of goods
• Memorandum- Following these communication methods, the
senior's staff easily convey the message to their juniors, and
that builds a good relationship between these people

Electronic media and
communication strategies
Commonwealth Bank
Three types of electronic media and communication strategies have been used
by this firm:
• Email- For informing the employees and customers regarding any change,
the firm uses this communication mode
• Text and instant messaging- By using this communication method, the firm
makes sure that the clients and employees read the message carefully
• Phone calls- For the prime customers, the firms use this communication
media which allows them to convey the message directly to the selected
people

Continue…
Caltex
The oil company Caltex uses two types of
electronic media:
• Social media- The communication strategy
enable the company to solve all the
queries of their client with proper ease
• Video conferencing- By using this strategy,
the firm can communicate with its clients
that present in other countries

SWOT analysis
Commonwealth Bank
Caltex
Strengths Weakness
 Enhance consumer trust
 Reduction of conflicts
 Misinterpretation occur after
conveying the message
Opportunities Threats
 Opportunity in increasing
consumers
 Inappropriate message effects
business procedure
Strengths Weakness
 Increases firm liability
 Enhances relationship with
employees
 Incorrect documentation create
challenges
Opportunities Threats
 Influence the firm to expand
the business
 Improper communication
approach

Findings
• Business
communication
strategies of both
companies are
different
• The strategies help
the firm to reduce
its conflicts and
enhance the
relationship
between employees

Comparison of the communication strategies used by
Commonwealth Bank and Caltex
• The communication strategies of both these companies
are different as their working procedure are different
• By using these strategies Commonwealth Bank increases
its market growth whereas Caltex company overcome
their challenges in relation to the business

Recommendations
• One of the recommendations is that the firm should use
non-verbal communication between the employees and
clients that allow them to interact with each other without
any hesitation easily
• It is also recommended that the companies should collect
feedback from their customers so that they can realize the
best communication strategy that must be suitable for
them

Conclusion
It is concluded that by using appropriate non-electronic and
electronic, the firm enhances the interaction between two
parties as well as they can easily share their messages
through technological means. The recommendations help
them to improve their business communication in the
coming days.

References
• Ahmad, W.N.K.W., Rezaei, J., Tavasszy, L.A. and de Brito, M.P., 2016. Commitment to and preparedness
for sustainable supply chain management in the oil and gas industry. Journal of environmental
management, 180, pp.202-213.
• Ainin, S., Parveen, F., Moghavvemi, S., Jaafar, N.I. And Mohd Shuib, N.L., 2015. Factors influencing the
use of social media by SMEs and its performance outcomes. Industrial Management & Data
Systems, 115(3), pp.570-588.
• Angwin, D.N., Mellahi, K., Gomes, E., and Peter, E., 2016. How communication approaches impact
mergers and acquisitions outcomes. The International Journal of Human Resource Management, 27(20),
pp.2370-2397.
• Caltex, (2019). Our Company | Caltex Australia. [online] Available at:
https://www.caltex.com.au/our-company [Accessed 18 May 2019].
• Commonwealth bank, (2019). About us - CommBank. [online] Available at:
https://www.commbank.com.au/about-us.html?ei=CB-footer_about-commbank [Accessed 18 May 2019].