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Modes of Electronic Communication Used by Amazon: Enhancing Engagement and Connectivity

   

Added on  2023-06-11

8 Pages1796 Words319 Views
3/19/2023
Amazon

Modes of Electronic Communication

NAME: FARYAL SHAHID

SECTION: BBA 8-E

SUBJECT: CORPORATE SKILLS

ENROLLMENT: 01-111192-294

COURSE INSTRUCTOR: MS. SANAM WASIF

1
Table of Contents

MODES OF ELECTRONIC COMMUNICATION USED BY AMAZON................................................... 2

Executive Summary:........................................................................................................................................... 2

Introduction: ....................................................................................................................................................... 3

Objective:.......................................................................................................................................................... 3

Research methodology:..................................................................................................................................... 4

Findings/Discussion: ........................................................................................................................................... 4

E-mail: ............................................................................................................................................................. 4

Video Conferencing: ....................................................................................................................................... 5

Social media: ................................................................................................................................................... 6

Conclusion: .......................................................................................................................................................... 6

Recommendations:.............................................................................................................................................. 7

References: .......................................................................................................................................................... 7

2
MODES OF ELECTRONIC COMMUNICATION USED BY
AMAZON

Executive Summary:

This report analyses the different modes of electronic communication used by Amazon to convey
information to its employees and clients. The report highlights email communication, video
conferencing, and social media as the three main modes of communication utilized by Amazon.
The company utilizes various modes of communication to engage with its customers and
employees, including email, phone, chat, social media, and self-service portals. The company
prioritizes customer satisfaction by offering personalized communication, timely responses, and
quick resolution to their inquiries. For instance, Amazon's customer service team uses email and
phone to address customer queries and complaints promptly. The company also employs chatbots
and live chat agents to provide real-time assistance and support to customers, ensuring quick
resolutions to their problems. Amazon also uses social media platforms, including Twitter and
Facebook, to engage with its customers, share updates, and address their concerns. The company's
self-service portals, including Amazon Help and FAQs, provide customers with quick access to
answers to frequently asked questions and self-service options. For internal communication,
Amazon uses various channels such as email, messaging platforms, and video conferencing tools
to ensure efficient communication among employees. The company's leadership team also hosts
town hall meetings and regular updates to keep employees informed and engaged. Overall,
Amazon's various communication channels and strategies help the company maintain strong
customer and employee relationships, leading to high satisfaction levels and business success. The
report concludes that by leveraging these different modes of electronic communication, Amazon
has been able to create an efficient and effective communication strategy that helps to drive its
business success.

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