Evaluation of Communication Strategies in International Business

Evaluating the
communication
strategies of
International
Business

Introduction
• The study will focus on the communication method and
practices uses by Commonwealth Bank and Caltex
Company of Australia
• SWOT analysis along with the comparison of
communication strategies will be provided
• Recommendations will also provide that can improve both
companies business operations

Non-electronic communication methods and
practices
Commonwealth Bank
Among various types of non-electronic communication, the firm
uses this method which are as follows:
• Letters- By this standard mode of communication, the
management team inform their clients and employees regarding
the changes of company procedure
• Face-to-face- By using this communication method, both parties
share their thoughts, and thus it reduces their conflicts

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Caltex
Caltex Company uses two types of communication methods
which are provided below:
• Invoice- Using this communication method the firm made
legal documents regarding the selling of goods
• Memorandum- Following these communication methods, the
senior's staff easily convey the message to their juniors, and
that builds a good relationship between these people