Event Management: Planning and Impact Evaluation of Vivid Sydney Festival

Running head: EVENT MANAGEMENT
Event Management
Name of the student
University name
Author’s note

1
EVENT MANAGEMENT
Table of Contents
Introduction............................................................................................................................2
Part one-.................................................................................................................................2
Description of the event.............................................................................................................2
Goals and objectives of the event...............................................................................................3
Overview of the event-marketing methods................................................................................3
Part two-.................................................................................................................................4
Possible impact of the event on the host community.................................................................4
Methods used to evaluate success and impact produced by the event.......................................5
Recommendations about the impacts and identification of issues relevant to the event
organisers...................................................................................................................................5
References..............................................................................................................................7

2
EVENT MANAGEMENT
Introduction
The current study focuses on the aspect of festival and special event management.
Event management is one of the important disciplines which require a lot of precision and
planning. Most of the times, the special events are symbolic of a cultural history and are
extremely important for maintaining the heritage and cultural identity of a place. The amount
of money collected from some of these events is used in philanthropic activities. However,
the success of any major event is dependent upon correct amount of advertising and planning.
For the current study, the Sydney based light and music festival have been taken into
consideration known as VIVID SYDNEY. The assignment had been undertaken in order to
discuss the goals as well as the nitty-gritty which goes in the planning and management of the
event.
Part one-
Description of the event
It is a 23 days festival which is supposed to run from 25th may to 16th june , 2018. It
also features as one of most important creative forum of the world. The cutting edge
contemporary music programs and free public exhibition of outdoor lighting sculptures
makes it an instant hit. VIVID SYDNEY is an event where art, technology and commerce
intersect (vividsydney.com 2018). It serves as a forum for public talks from some of the
creative leaders of the world. The event attracted more than 800,000 visitors in the year 2013,
which contributed to more than $20 million to the New South Wales economy (afr.com
2018).