Event Marketing
5 Pages628 Words236 Views
Added on 2023-04-07
About This Document
This study material provides insights into event marketing strategies, campaigns, and success stories. It covers the 6 P's of marketing, brand partnerships, digital activations, and the overall impact of event marketing on the Olympic Games. Discover how companies like Coca-Cola, Atos, Bridgestone, Panasonic, Omega, and McDonald's leveraged event marketing to promote their brands during the Rio Olympics.
Event Marketing
Added on 2023-04-07
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