Effective Marketing Campaign for Events and Destination

Events and Destination
Marketing

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Part 1:...............................................................................................................................................1
Effective marketing campaign.....................................................................................................1
Part 2:...............................................................................................................................................2
Compare campaign with selected criteria....................................................................................2
Part 3:...............................................................................................................................................3
Recommendation to improve.......................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Marketing is the organizational activity through which they tend to promote the buying
and selling of their products and services by which it can achieve a strong economic growth. The
proposed event is of a music concert which tend to having artists from various geographic areas
for performing. Analysis in the effectiveness of marketing campaign is being done in this report.
With that implications of the differentiation of the differences of the present marketing campaign
and ideas marketing campaign is also being evaluated in the report.
MAIN BODY
Part 1:
Effective marketing campaign
Effective marketing campaign consist of several other elements which are as following.
1. Market research- For conducting an effective event it is very important that the event
organizers are able to conduct and appropriate market research through which it is able to
understand the customer requirements and previous effectiveness of the organized events
(Stanley, 2017). This is necessary because the event organizers are not being able to
provide new type of event or services then it will not be able to attract new and trendy
crowd towards the organization. With that this can also be used for identifying the
excepted revenue which can be achieved.
2. Buyer personas- Before conducting the market research the event management has to
identify the specific targeted audience through which it is able to achieve high
organizational sales. This is necessary because the revenue collection is directly
dependent upon the buying capability of the customers and thus if the customers are
being able to purchase the services the event management has to face a huge economic
loss (Dantas and et.al, 2021). Due to which organizers have to identify the type of
segmented targeted customers which can be attracted towards the event, with that this is
also important to identify their purchasing capability so the event pricing can be placed
accordingly.
3. Search Engine optimization (SEO)- Customers are showing high level of engagement
in utilizing technological advancements like social media and because of which by
promoting event activities. Through the means of internet high level of customer
engagement can be achieved. Due to this event managers often use widely used search
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