Project Report on Corporate Communication

The project report provides an in-depth analysis of corporate communication techniques used by businesses to convey relevant information to their stakeholders. It highlights the significance of verbal and written communication in business settings, as well as the use of electrical and non-electrical communication methods. The report also touches on legal and ethical issues faced by companies and how they address them using acts such as the Data Protection Act.

BUSINESS RESOURCES

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................1
P1: Explain different types of business information, their sources & purpose ..........................1
P2: Present complex internal business information using three different methods....................2
P3: Produce Corporate communication......................................................................................5
P4: Evaluate external corporate communication of an existing product ....................................5
P5: Legal and ethical issues that are related to the use of business information.........................6
P6: Define the operational issues in relation to the use of business information........................7
P7: Outline different types electronic and non electronic forms of communicating business
information..................................................................................................................................8
CONCLUSION ...............................................................................................................................9
REFERENCES................................................................................................................................1

INTRODUCTION
Business resources are used by the company in order to perform efficient operations of
the company. The project report has taken BBC company and discusses about the types of
business information what are their sources and the purpose of these informations. The
presentation of complex internal business information using statement of profit and loss, balance
sheet and cash flow statement. The corporate communication has also been produced in this
project.( Brown, and Seidner, 2012) The evaluation of external communication of BBC company
has been done here. The different types of legal and ethical issues in the company and how they
are resolved. The analysis of operational issues of the company has been performed in this
report. Finally, the outline has also been created for the different types of electronic and non
electronic form of communication that has been used by the company.
TASK
P1: Explain different types of business information, their sources & purpose
Types of information:
Verbal Information: The verbal form of communication cab be done either on the
phone or face to face. The face to face form of verbal communication is considered as one of the
most efficient form of communication, as this type of communication has very minute chances of
misunderstanding and this form enables both non verbal and verbal messages. The major benefit
of verbal form of communication is that, verbally it becomes very easy to communicate than in
any other form. The verbal communication is said to be easily understandable and interpretable
because in this form the tone of the sender and its body language is easily understood whereas in
the written form sometimes the tone is misunderstood and because of which the meaning of
message is changed. BBC communicates with the employees of the company verbally in the staff
meetings and appraisals and other face to face meetings with the employees for the
communications of the new plans and any changes that is made in the policies of the business.
This can be beneficial for the business as the staff can ask any questions about the changes that
are made and provide instant feedbacks.( Cox, and Jantti, 2012)
Written Information: this form of communication is used by the companies when they
have to communicate information regarding expectations, legalities and other such things to the
employees of the company. This form of communication involves any message that includes the
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use of written words in it. The benefit of written form of communication is that the managers can
tell the employees that that he has to perform a particular duty through an email without wasting
the time on face to face communication. The only disadvantage of this form of communication is
that in this the communication can delay and it can take a while to get to the receiver of the
message. And it is also necessary that every person in the organisation has an efficient written
skills to communicate in this form of communication.
Web based communication: this form of communication is shows the benefits that technologies
are offering. With the use of modern world's fast broadband connections it becomes possible for
the company to stream refined content anywhere in the world any time. The most crucial benefit
of this types of communication is that by using this the information can be sent and received
anywhere in the world in very less time and at the receiver's convenience.
Purpose of information: The information that is communicated in the organisation has many
purposes for the functioning of the organisation. Some of the important purposes of information
are discussed underneath:.
 Knowledge is updated: The communicated information to the employees of the
organisation assists in updating the knowledge of the employees regarding the new
policies that the company has formulated or any changes that the company has made in
the objectives and policies of the company.(Eriksson, and Kovalainen, 2015)
 Informing about future developments: the another important purpose of the
communication is that it helps in the informing about the future developments the
company is about to make in the future. This assists the employees of the company in
working accordingly to achieve the objectives of the organisations.
 Assist in defining strategic directions.
P2: Present complex internal business information using three different methods
CONSOLIDATED STATEMENT OF FINANCIAL ACTIVITIES
(including the income and expenditure account) for the year ended 31 March 2017
Unrestricted Restricted Total Total
funds 2017 funds 2017 2017 2016
Note £’000 £’000 £’000 £’000
Income and endowments
from:
Donations and legacies 2 438 3,263 3,701 4,236
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Other trading activities 3 154 - 154 112
Investments 4 32 - 32 26
Income from charitable
activities:
Grant funding for specific 5 4,323 35,941 40,264 40,904
charitable activities
Total income and
endowments 4,947 39,204 44,151 45,278
Expenditure on:
Raising funds 6 (229) (12) (241) (331)
Charitable activities:
Changing lives through media
and
communication:
Africa 6 (1,422) (13,256) (14,678) (18,072)
Asia 6 (1,398) (12,865) (14,263) (13,782)
Rest of World 6 (1,131) (9,324) (10,455) (8,316)
Cross-cutting activities 6 (379) (3,747) (4,126) (3,452)
Total expenditure on
charitable (4,330) (39,192) (43,522) (43,622)
activities
Total expenditure 6 (4,559) (39,204) (43,763) (43,953)
Net income for the year 7 388 - 388 1,325
Reconciliation of funds
Total funds brought forward 6,513 34 6,547 5,222
Total funds carried
forward 17, 18 6,901 34 6,935 6,547
The statement of profit and loss of Bbc company shows that net income during the year was
calculated as 1325 thousand pounds with the total expenditure as 43953 and total amount of
revenues as 45278.
CONSOLIDATED AND BBC MEDIA ACTION BALANCE SHEETS
at 31 March 2017 Group Group Charity Charity
2017 2016 2017 2016
Note £'000 £'000 £'000 £'000
Fixed assets
Tangible assets 10 - - - -
Investments 11 - - 23 23
Total fixed assets - - 23 23
Current assets
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Debtors 12 6,205 7,202 6,094 7,546
Cash at bank and in hand 13 12,801 9,573 12,638 8,951
Total current assets 19,006 16,775 18,732 16,497
Liabilities
Creditors: amounts falling
due within one
14 (11,383) (9,825) (11,132) (9,570)
year
Net current assets 7,623 6,950 7,600 6,927
Total assets less current
liabilities 7,623 6,950 7,623 6,950
Provisions for liabilities 15 (688) (403) (688) (403)
Net assets 6,935 6,547 6,935 6,547
Funds
Unrestricted funds 17,18 6,901 6,513 6,901 6,513
Restricted funds 17,18 34 34 34 34
Total Funds 17,18 6,935 6,547 6,935 6,547
According to the balance sheet of the company, It has a Net assets of 6935 with a total assets
coming out to be 19006 against the companies liabilities of 11383.
CONSOLIDATED CASH FLOW STATEMENT
for the year ended 31 March 2017 Total 2017 Total 2016
Notes £'000 £'000
Net cash inflow/from operating activities 20 3,187 451
Returns on investments and servicing of
finance
Interest received 32 26
Financing activities
Sale of tangible fixed assets 9 -
Increase in cash in the year 3,228 477
Cash at the start of the year 13 9,573 9,096
Cash at the end of the year 13 12,801 9,573
The consolidated balance sheet of the company shows that net cash inflow from operations in the
year 2017 of BBC was 3187 thousand pounds which has led to increase in the total cash of
3228 , and leaves the company with the cash at the end of year as 12801 which indicates a very
good liquidity position of the company.(Habtay, 2012)
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P3: Produce Corporate communication
To: [e-mail]
cc: [e-mail]
cc: [e-mail]
cc: [e-mail]
Subject: Expanding Corporate social responsibility
Dear all,
This is to inform to all the employees of the organisation that BBC company is doing very
well in its operations and other activities and has been reported as the Top ten company in the
industry. Now with the responsibilities of the company has also been increased and so the
company is looking forward to expand their corporate social responsibilities with regards to the
need of the customers and other stakeholders of the company.
The Expansion in CSR activities helps in innovating and promoting sustainable
business model and CSR also assists the business in managing the risk of the business by
mitigating its operational impact. Corporate social responsibilities also assists the companies in
providing funding and skills and works as corporate philanthropy.
These activities assists the company in improving its brand image by providing
products that does not cause harm to the environment and using machineries in organisation
which are green and not harmful to the environment such low pollution emitting machineries
and so on.
For this purpose I request to all the managers and supervisors to make necessary steps in
expanding the corporate social activities of the company and thus improve the brand image of
our company.
Thanks and regards,
General manager
BBC
P4: Evaluate external corporate communication of an existing product
External corporate communication implies exchange of relevant messages and
information between the company and its external customers outside the formal structure of the
company. The one of the most common way by which the BBC company communicates with its
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customers is by using the website of the company. There are various types of methodologies that
BBC uses to enhance their website such as: use of attractive fonts, use of images. Hyperlinks,
page layout and packaging.( Kedia, and Englis, 2011)
The company can make use of images for the enhancement of communication between
the management and customers as the images are way more attractive and easily remembered
then the any other form. Thus communicating through images are much effective way for
delivering the messages to the public. While communicating the messages by way of images the
company need to keep in mind certain things such as: ensuring that images are relevant top what
is being presented or sold to the public, ensuring the colours are well coordinated etc.
The another very crucial method for communicating about the product is through the use
of packaging. Although the packaging process is used for protecting or enclosing of products for
storage, distribution, sale and use. Package labelling and packaging have different objectives.
Although the packaging is done for distribution and other similar purpose but it also plays a
significant role in communicating necessary information about the product to the buyer to
encourage them to buy the product.
P5: Legal and ethical issues that are related to the use of business information
There are various legal and ethical issues that are related to the business information that
are applicable in the companies for protecting the information of the business. These are
discussed as under:
Legal and ethical issues
Data protection act 1998: this act was formulated to prevent the information about the people in
company from being misused. The Act states that the data that is collected from the website of
the company must be obtained legally and fairly and they should only be utilised for the purposes
that is mentioned during the collection process. The satisfactory relevant and accurate and should
not be utilised for longer than necessary. (Kesting, and Günzel-Jensen, 2015)
Freedom of information act 2000: this act defines the right for accessing the information that is
held by the public authorities. This happens when people make request about the information to
the public authority and checking whether it has the information that is specified in the details
and if that's the case the responsibility to communicate back it to them..
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Computer misuse act 1990: this act defines the guidelines for the activities that should not be
performed while using the computer system. These activities include: misuse of the software or
assisting the person in gaining access to the protected files of any organisation, hacking into the
systems of other people.
Internet: Internet is considered as a reliable and precious source of information in the modern
world. The acceptable uses of internet include operating authorised software, carrying out
researches and hardware of BBC and individual benefits. The maintenance of security is ensured
through the use password protected systems which should be stored personally and securely and
also required to be changed on a regular basis. The activities of the internet are also required to
be monitored by the company.( O’Cass, and Sok, 2014)
E-mail: BBC company's E-mail policies tries to suggest and enforce that the documents which
are confidential in nature should not be communicated or sent through Emails. The reason
behind this is Email is not a safe system for communication and it can be accessed by anyone.
These people can be supervisors and even employees of the organisation.
P6: Define the operational issues in relation to the use of business information
Companies like BBC manage and store a lot of data and information and in most cases
the particular information are more important then other and thus the companies need to make
sure that these informations are managed effectively, for this purpose various procedures are put
in place such as:
 Information security: BBC company ensures the security of information by making sure
that information is well monitored, secured and not hackable easily. BBC company
knows and realize that the information, networks and systems are are valuable resources
to the company and the management of the personal data of the individuals in critical.
The company is trying to facilitate a better system for the efficient and secure flow of the
information both within the internal management and in external communications also.
(Okoro, Washington, and Cardon,2011)
 Back ups of data: Backing up the important data of the company minimises the chances
of losing the information. The companies like BBC uses this function to prevent the
crucial data of the company from being lost. Many business create the back ups every
hour of the day to ensure that the data is safe and secure and for being on the safer side.
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The main motive behind this is that if the information of the company gets lost because of
any mishap the company can use the copy of the data that was backed by the company.
 Health and safety: although the equipments that the companies uses such as computer are
in itself is said to be not dangerous but still the company is required to take precautions
by making sure that the employees are not using the system throughout the day. Lets take
the example that using the computers for whole day is not safe for the eye sights of the
employees.(Pynnönen, Hallikas, and Ritala, 2012) Bad positioning of equipment may
lead to strain injury and bad posture are some of the health and safety risks that managers
are legally required to take seriously.
 Organisational policies: the policies of the organisation that are concerned with the use of
business information can assist the managers of the companies in making sure that the
decisions formulated are not affecting the employees of the company in any manner.
 Plans for continuance of business: These plans are formulated by the internal
management of the company in order to make sure that companies survives the worst
situations faced. One of such plans include creating a back up for important information
of the company in order prevent loss of information.(Scheer, 2012)
P7: Outline different types electronic and non electronic forms of communicating business
information
The types of electronic sources that are used by BBC in communicating business
information are as follows:
Mobile devices: Although the communication with the employees by means of mobile phones
are less formal then other forms of communication but still the people are using phones for text
messages and small emails using cell phones and PDAs (personal digital assistants) . Texting
through mobile phones in particular has a strong appeal, as every person who uses phones have a
texting capability. PDAs that have internet connections have a changed the way the mails work,
which assists in keeping touch via short messages which are kind of similar to text messages but
uses a different connection type. With the assistance of which the associates not only
communicate with each other using these but companies are also using these in mass texting the
customers using PDAs.
Social networking Media: The uses and capability of social media has evolved a lot these days
with the introduction of better platforms every day on the internet. Some of them maintain a
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representative for developing a new boundary in business networking and marketing. With the
use of social platforms the companies promote their events , communicate with the customers,
offers attractive deals and grab attention of people to increase the sales. The company recruiters
and salespeople gain key contacts with the use of social platforms.
For example, the human resource team of the company may search for chief executive officer
candidate by connecting with the CFOs of various companies of same industry by making
connection with them on social platforms such as LinkedIn. ( Wheelen, and et. al., 2017)
The non electronic forms of communicating business information are as under:
Invoice: The invoice of the company lists the quantity of the particular items, the prices
of product, service description and a contact address of the where the payment is to be made.
Invoice is form of legal document which can be used as proof of an debt that is incurred. Here,
the targeted audience is majorly those people with outstanding pay and the buyers of the items.
Memorandum: This document is mainly used for the purpose of communication
between the internal management of the BBC company. Here, the targeted audience are the
managers and employees of the organisation.(Yang, and Chang, 2012)
CONCLUSION
It has been concluded from the above project report that different types of
communications such as verbal communication , written communication plays a critical role in
disseminating the relevant information to the stakeholders of the company and the purpose of
these information. The different types of legal and ethical issues faced by the company and how
the companies tackle them by following different acts such as data protection act etc. Finally the
use of communication techniques such as electrical and non electrical in communicating the
information to the employees and other stakeholders of company.
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REFERENCES
Books and Journals
Brown, S. M. and Seidner, C. J. Eds., 2012. Evaluating corporate training: Models and issues
(Vol. 46). Springer Science & Business Media.
Cox, B. L. and Jantti, M., 2012. Capturing business intelligence required for targeted marketing,
demonstrating value, and driving process improvement. Library & Information Science
Research. 34(4). pp.308-316.
Eriksson, P. and Kovalainen, A., 2015. Qualitative methods in business research: A practical
guide to social research. Sage.
Habtay, S. R., 2012. A firm‐level analysis on the relative difference between technology‐driven
and market‐driven disruptive business model innovations. Creativity and Innovation
Management. 21(3). pp.290-303.
Kedia, B. L. and Englis, P. D., 2011. Transforming business education to produce global
managers. Business Horizons. 54(4). pp.325-331.
Kesting, P. and Günzel-Jensen, F., 2015. SMEs and new ventures need business model
sophistication. Business Horizons. 58(3). pp.285-293.
O’Cass, A. and Sok, P., 2014. The role of intellectual resources, product innovation capability,
reputational resources and marketing capability combinations in firm growth.
International Small Business Journal. 32(8). pp.996-1018.
Okoro, E. A., Washington, M. C. and Cardon, P. W., 2011. Eportfolios in business
communication courses as tools for employment. Business Communication Quarterly.
74(3). pp.347-351.
Pynnönen, M., Hallikas, J. and Ritala, P., 2012. Managing customer-driven business model
innovation. International Journal of Innovation Management. 16(04). p.1250022.
Scheer, A. W., 2012. Business process engineering: reference models for industrial enterprises.
Springer Science & Business Media.
Wheelen, T. L., and et. al., 2017. Strategic management and business policy. Pearson.

Yang, X., Ho, E. Y. H. and Chang, A., 2012. Integrating the resource-based view and transaction
cost economics in immigrant business performance. Asia Pacific Journal of
Management. 29(3). pp.753-772.
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