The study will give clear idea importance, benefits of digital media and who are consumers who consume such video which ultimately increase the earning of the organization in the long-run. Introduction 3 Discussion 3 Importance of Video Marketing 3 Consumers of Video Marketing 4 Benefits of Video Marketing 4 Conclusion 6 References 7 Introduction According to Fowdar and Fowdar (2013), the main focus of visual marketing depends on the images and uniqueness of the image.