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Fanta Jelly Fizz Marketing Strategy

   

Added on  2021-06-17

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Running head: FANTA JELLY FIZZ MARKETING STRATEGY1Fanta jelly fizz marketing strategy Name:Institution:
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FANTA JELLY FIZZ MARKETING STRATEGY2Table of ContentsTable of Contents........................................................................................................................................2Introduction.................................................................................................................................................3Promotional Activity Planning....................................................................................................................4Product and Company Identification.......................................................................................................4SWOT Analysis for the Product..............................................................................................................6Promotional Activity Definition..............................................................................................................7Work plan................................................................................................................................................8Co-coordinating the promotional activities................................................................................................10Role and responsibilities of various people in the team.........................................................................10Budget...................................................................................................................................................11Korean native speakers to lead the project team....................................................................................12External Networks.................................................................................................................................12Korean Company...................................................................................................................................13Need to prolong our stay in Korea after the showcase...........................................................................13Korean media........................................................................................................................................13Cultural aspects to be addressed............................................................................................................14Conclusion and recommendations.............................................................................................................14References.................................................................................................................................................152
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FANTA JELLY FIZZ MARKETING STRATEGY3FANTA JELLY FIZZIntroduction The main aim of the report is to introduce Fanta Jelly Fizz, a soft drink by Coca-Cola South Pacific, to the Australian Food and Beverage and Consumer Product Showcase taking place in Seoul, South Korea in April 2017.The key purpose of the project was to enhance the quality of the Fanta brand and creation of Australian product awareness into the Korean local market as well as build networks and links with the Korean food and beverage and consumers sectors.In the facilitation of the project, a team of three people was chosen to participate in the showcase. The team consisted of one project coordinator and two sales staff. The project needed a lot of time to plan and execute. Thus, the project timetable was coined two months before the actual showcase and was followed keenly until the end. In the process, there were a lot of activities to be undertaken ranging from the market research to the initiation of the main plan, making an application to participate in the showcase, preparation for the promotional activities, 3
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FANTA JELLY FIZZ MARKETING STRATEGY4selecting and training of the candidates to facilitate the sales process, choosing the local Korean company to partner with, building and creation of network in the Korean market.Promotional Activity PlanningProduct and Company IdentificationFanta Jelly Fizz is pure and refreshing soft drink from Coca-Cola South Pacific Pty Ltd which is an indirect wholly owned subsidiary of the Coca-Coal Company in Australia (Coca-Cola, 2017). The main function of the Coca-Cola South Pacific Limited is to provide the marketing, technical and quality services to the Coca-Cola Company in Australia (Coca-Cola, 2017). Coca-Cola Pacific Limited operates directly in contact with Coca-Cola Amatil Limited which is the authorized producer and distributor of the Coca-Cola Company’s beverage brands and products in Australia. Coca-Cola South Pacific can be found at Coca-Cola South Pacific Level 9, 40 Mount Street North Sydney NSW 260, toll line free 1800 025 123 0r (+61 2) 94368818 for people from overseas or visit their website www.coca-colajourney.com.au (Coca-Cola, 2017).The mother company Coca-Cola is the world’s biggest beverage company which engagesin refreshing their customers with over 500 tasty and refreshing brands and over 3800 types of beverages for consumers to choose (Coca-Cola, 2017). With Coca-Cola brand leading others as one of the most valuable and recognizable brands, Fanta also joins other billion-dollar brands like Diet Coke, Coca-Cola Zero, Vitaminwater, Sprite and Powerade. Through its world's biggestbeverage distribution mechanism, Coca-Cola remains the No. 1 provider of refreshing and sparkling drinks and beverages. In a single day, it is estimated that Coca-Cola serves its beverages to more than 1.9 billion people around 200 countries globally (Coca-Cola, 2017).4
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