Fashion Marketing and Brand Development: A Case Study of Louis Vuitton

Fashion Marketing and Brand
Development

Table of Contents
INTRODUCTION................................................................................................................................3
MAIN BODY.......................................................................................................................................3
Target Market Analysis.....................................................................................................................3
Brand positioning and competitor analysis......................................................................................4
Brand strategy...................................................................................................................................5
Marketing Mix..................................................................................................................................5
CONCLUSION....................................................................................................................................6
REFERENCES.....................................................................................................................................7

INTRODUCTION
The term fashion marketing is a term which is referred by the branch of marketing that deals
with various tactics and other strategies related to advertising of clothes, brands, accessories and
other categories of products which are directly stated with the targeting of a particular segment of a
market. The fashion marketing includes the promotion of various brands and products through
advertising, social media platforms, ads in newspapers, magazines, along with the commercials on
television etc (Al-Hawary, and Al-Fassed, 2022). The effective fashion marketing can help the
brand to get more opportunities to generate its product based advantage. This report will be based
on the famous brand namely, Louis Vuitton and its brand marketing along with its various strategies
to promote effective marketing along with the segmentation and positioning in the market so s to
gain the competitive advantage in the fashion industry encouraging and maintaining the well
reputed position as well.
MAIN BODY
Target Market Analysis
The Louis Vuitton is a well-known brand which can be easily recognised by the customers.
The brand has its own value which is based on providing the maximum and best potential
satisfaction its customers through its various clothing products so as to satisfy their needs and
wants. The company has its stores operated globally in, Singapore, Hong Kong, United Kingdom
and India as well. The traditional craftsmanship is not compromised by the Brand Louis Vuitton as
they focus on maintaining and promoting the products with finest work and details having exquisite
materials. The company also uses various effective pricing policies, discount and promotion
techniques as well, so that it can encourage it marketing along with gaining the various advantages
in the market. The target market analysis is an assessment which can be helpful in knowing that
how the product or service fits into a specific or a target market, from where it can gain the
attraction and interest of the customers (Georgsdóttir Velander, and Raun, 2021). The target market
analysis helps the business to establish the strategies for promoting effective marketing and sales
techniques too. The Target market of Louis Vuitton is divided into two key segments, such as, the
wealthy middle aged women from 35 to 54 years and the younger generation as the second segment
including the female adults from the age of 18 to 34 years. The average customer of Louis Vuitton
is basically high level and socially class people who are very drawn and interested towards the
fashion industry being aware about the good sense of fashion and brands so as to encourage their
living standards by opting famous and reputed brands.