Management of Fashion Products: Labels, Sales, and Distribution

The management of
fashion products;
fashion labels and
sales in fashion

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Brand name and catchy phrase....................................................................................................1
Product assortment strategy.........................................................................................................1
Collection planning strategy........................................................................................................2
Products with bestselling pieces..................................................................................................2
Distribution strategy....................................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Product management gathers all the work together in the form of design studio,
production departments and so on. It assures that fashion collection attains required style,
delivery dates and the point of sale. Fashion products can be distributed both through wholesaler
as well as retailer. The below report is based on the concept of bringing out a new summer
collection. The report includes setting up a new brand name, product assortment strategy,
collection planning strategy, bestselling pieces, kind of online distribution aspects, key players,
social media and certain distribution channels followed by conclusion.
MAIN BODY
Brand name and catchy phrase
As a fashion blogger, a new project has been implemented to bring out new clothes for
summer season for both male as well as females. The brand name which has been chosen is “
Shine On”. The tag line associated with this is “ Be exclusive! Be divine! Be yourself!”
Product assortment strategy
It is described as the concept in retailing that is involved with the number and kinds of
goods that is displayed for purchase by audiences. It is indulged with different steps and with
respect to the brand name it is further being explained below: -
 Clear on the store's image as well as purpose: - It means to recognize what the brand is all
about and what it actually means to all target audiences. So, as the brand is all about
1

The management of Fashion
Products Fashion Labels &
Sales in Fashion

Overview
 The present PPT is based upon the new brand who want to set up new brand by analyzing
the current trend.
 The study is based upon the fashion industry where Andy Torres looking to set up a new
brand in order to meet the customer needs.
 For that, PPT provide a brief overview about the planning strategy, best-selling products
and different online distribution strategy used by the company.

Brand name and assortment strategy
 Brand name: Elegant&Boldly
 Catchy phrase: Go forth
& be fabulous
Product assortment strategy
 The brand uses wide assortment
strategy in which range of products will be
offered where company main aim is to offer
high number of products to their customers.