FINANCIAL DECISION MAKING FOR TRAVEL AND TOURISM Kuoni Travel

Running head: FINANCIAL DECISION MAKING FOR TRAVEL AND TOURISM
Financial Decision Making for travel and tourism
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FINANCIAL DECISION MAKING FOR TRAVEL AND TOURISMIntroduction (Profile of the company)
Kuoni Travel can be considered as one of the largest travel and tourism association,
functioning different services counting charter along with scheduled passenger airlines,
holiday packages, different cruise lines along with hotels. The delivery of support, protection
as well as expertise by the company can help in gaining confidence in Kuoni Travel along
with a strong level of trust on members. Essentially, these qualities can be considered to be
central part since they make certain that this remain confident in the experiences they provide
in holidays as well as travel experiences. In addition to this, members of this firm manage
fantastic experiences for millions of travellers. Again after knowing the plans of holidays of
the travellers individuals can relax since travellers can expect higher standards from
members. Also, the company Kuoni Travel can offer expert advice and help to all the
holidaymakers as they work with other destinations world and people working in the
company are aware about what’s happening all around the world (KuoniTravelUK 2018).
The current study elucidates in detail regarding relevant sources of funds along with results of
elaborate market research as regards expansion plans for facilitating process of decision
making. In addition to this, explanation of behaviour utilizing cost volume profit analysis as a
decision-making instrument along with discussion and recommendation of fitting strategies
that is available within the corporation.
Description of the expansion plan of the firm
The company is one of the leading providers of travel services and this company is ready to
take people all around the world. The professionals are the personal travel experts that
provide customized travel plans. There are various stores for booking appointment, service of
travel experts and handling enquiry (this entails listening to travel plans of the customers and
providing advice regarding the same). Various holiday offers that are already in place include

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FINANCIAL DECISION MAKING FOR TRAVEL AND TOURISMbeach holidays, honeymoon services, tailor made holidays, small group escorted tours, cruise,
first as well as business class and John Lewis travel partner (KuoniTravelUK 2018).
Expansion Plan:
- Management of the firm Kuoni Travel might possibly consider expansion of the in-
store service. Presently, the company possesses around 50 stores throughout the UK
(KuoniTravelUK 2018). In this case, the management of the firm might probably
consider enhancement of the total number of stores and at the same time establish
online support to travellers. For this, the company might consider institution of online
platforms in addition to brick and mortar physical stores (Robinson et al. 2016).
- Management of the firm Kuoni Travel might probably consider extension of the entire
ranges of the holidays offered by the company. As per the reports of the firm, the
corporation offers holidays to around 90 destinations (KuoniTravelUK 2018).
Essentially, the management of the firm can enhance the number of destinations and
go for international expansion (Veal 2017).
Market Research
Analysis of market is vital for tackling plans for expansion. As per survey on behaviour of
consumers, individuals aged between 18 years and 24 years and individuals over and above
the age of 55 years are extremely positive regarding their plans of holidays. Again, number
volumes for international passengers remained at the levels of 2004 in the year 2011. as per
report, the wish list of the Prime minister of the nation include making Britain one of the top
destinations for travelling in the entire world in terms of revenue from inbound tourism and
to lift the entire fraction of what British individuals expend on holiday in the UK to
approximately 50%. To augment business travel, ministers are also committed to building a
high speed rail linkage between some doorway cities whilst assuring to deal with the

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FINANCIAL DECISION MAKING FOR TRAVEL AND TOURISMinadequacy of airport facility in the South East of England. According to the report, travel
and tourism group in UK advises clients on present challenges along with opportunities in
specifically travel as well as tourism segment (Mowforth and Munt 2015). Therefore, there
are alterations in strategy, tackling diverse regulators, managing costs of individuals,
restructuring along with refinancing debt, issues associated to security, altering trends of
consumers, issues of tax, sustainability, corporate social responsibility, risk assurance
requirements as well as auditing services (Cárdenas-García et al. 2015).
Discussion and recommendation of pertinent sources of Kuoni Travel
Options for the purpose of financing as management of a firm intends to expand business are
necessarily vast but can possibly fall into one of the three categories:
Operating with financiers:
Based on business size as well as scope of expansion schemes, management can opt for
seeking out venture capital financing, or operate with a private or else angel financier to
finance process of expansion. Financiers can prove to be highly beneficial to various
enhancing small businesses as they offer insights and understanding regarding expansion of
business (Chiu and Yeh 2017). Nevertheless, operating with a financier implies that
sacrificing equity of a business and financier might possibly insist on various ways of
carrying out things that do not match the schemes.
Crowd funding:
In case if there is a dependable network of clientele, who are excited about plans of
expansion can judge whether crowd funding some of the extension arrangements by means of
a platform is feasible. In case if loyal clients are provided a sense of ownership for the
specific brand, then these types of excited micro-financiers can play the role of brand