Analyzing Food Industry and Product Development
Added on 2020-07-23
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FOOD AND BEVERAGE
Table of ContentsINTRODUCTION...........................................................................................................................1Aim, policies, standards embedded in food and management system of KFC......................1New Product Development Plan............................................................................................2Design of food beverage management system of KFC..........................................................5Importance of marketing, sales and promotion for KFC........................................................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9Illustration IndexIllustration 1: New Product Development: Vegan Burger...............................................................4Illustration 2: Centralised Production Control.................................................................................6
INTRODUCTIONFood and beverage industry in the country plays a vital role in serving edibles toconsumers. The industry contributes maximum to economy as it has maximum return incomparison all other industry like, retailers telecom, manufacturing etc. The report will analysenew product development plan of KFC vegan burger which comprises ingredients like,chickpea's, sweet corn, fresh coriander, paprika, lemon, plain flour, lettuce, tomatoes and tomatoketchup. KFC is among the leading food chain of UK and now its new vegan burger is focusedon serving food satisfaction to its health conscious customers. Further, the report will discoverthe process which will be used by the company to serve product to consumers. Thus, the reportwill outline the prices for each ingredient which is required to prepare product. Aim, policies, standards embedded in food and management system of KFCThe aim of food and beverage industry is clearly defined and is almost same for everycompany as it focuses on serving customer satisfaction keeping in mind the physiological needsof food items, affordable prices, consumer friendly goods and services and enhancement of selfesteem. In addition, the main aim of KFC is to supply the food and beverages according to theneed and types of buyers (Alexande, Yach and Mensah, 2011). The production, distribution, processing, labelling and packaging of food items in KFCis regulated by various legislation's guidance and code of practices. These policies and practicesassist the food chain in maintaining the code of standards in order to satisfy consumers needs andwants. The regulation by UK government are meant to maintain the healthy and safetyenvironment of country as it makes sure that the items are safe to eat and are prepared underhygienic environment. The food and beverage legislation are enacted by Food standard agencyin order to provide guidance to the companies. There are various laws which assist themanagement of KFC in maintaining the standards of edibles,Food Regulation 1995: This ensures that the firm is following specific purity criteria ofproduction and ingredients (Akpoyomareand et.al., 2012). Moreover, the company is allowed toinnovate food products but with clear indication of food additives in the item and the use ofingredient in preparation of food and beverage should have some set criteria of addingingredients. Beside, the act was amended several time according to requirement in which boardcomprises various policies like, the companies will have to amend the tittles of food item which1
are for dietary and vitamin purpose, energy reduced foods, non cariogenic foods, items withoutsugar and many more.StandardsThis ensures that the consumer is getting adequate and appropriate information regardingfood and beverages.Establishes control for people over salt, sugar, and fatty products (Koplan and Brownell,2010).Production under hygienic conditions in order to maintaining safety of food items. New Product Development PlanThe product development plan of KFC is focused on healthy eating habits therefore thecompany is launching, Vegan Burger. The firm is innovating this product specially for its healthconscious buyers. The vegan food range is the healthiest among all ranges across the Globe. Itallows the company to prepare food with various new innovations according to the demand ofconsumers. Aims: The ultimate aim of KFC with its Vegan burger is to make innovation in its burgerservices and serve satisfaction to its health conscious buyer and to maximize its sales. Competition: The motive of launching this new vegan food is to attain competitiveadvantage over its biggest rivalries like Mc Donald's (Food Standards Agency 2002). Product Concept: Under this, management will plan the innovative concept for launchingproduct in which it focuses on analysing and implementing changes according to taste andpreferences of consumer. Further, in this step, the company will focus on maintaining the code ofstandards in order to stabilise market for new product. On the other hand the product concept ofKFC will be innovative according to analysed consumers taste and preferences. Development: In this the business will focus on analysing the need of innovation like ifthe company will have to make innovation in its existing burgers or will have to launchcompletely new product. Marketing: The new product development plan of KFC will also focus on variousmarketing strategies which helps the firm in determining the requirements of buyers. Further, themarketing team of company will make use of marketing strategy to monitor the functions ofrivalries and to determine the loopholes in new product development plan. 2
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