Managing Food & Beverage Operations

This guide covers the various types of businesses in the food and beverage industry, different rating systems used, current and future trends, legal requirements and standards, and strategies used to attract and build a loyal customer base. It also discusses the importance of meeting professional food and beverage legal and regulatory standards and the implications of failing to do so. The guide is based on the case of Intercontinental hotels and resorts.

Managing Food &
Beverage
Operations

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
P1. Various types of businesses in food and beverage industry.................................................1
P2. Different rating systems used in this industry.......................................................................2
P3. Current and future trends which influence the business.......................................................3
M1 Analyse how current and future trends are affecting food and beverage businesses
products and services to meet business objectives......................................................................4
D1 Critically analyse how different types of food and beverage businesses have adapted to
current and future trends to meet business objectives.................................................................4
Task 2 ..............................................................................................................................................4
P4. Demonstrate professional management skills in this industry..............................................4
P5.Explain the legal requirements and standards needed in outlets............................................5
M2 Discuss the importance and value of having to meet professional food and beverage legal
and regulatory standards on operational performance. ..............................................................6
D2 Analyse the implications of failing to meet the professional food and beverage legal and
regulatory requirements upon the overall operational performance...........................................6
TASK 3............................................................................................................................................6
P6. Compare and contrast various operational and marketing technology for different types of
business.......................................................................................................................................6
M3 Evaluate how digital technology enhances business performance for a range of different
types of food and beverage businesses to meet business objectives...........................................7
P7. Various factors which influence the decision making of consumers....................................7
P8. Different strategies used in order to attract and build loyal customer base..........................8
M4 Evaluate the effectiveness of strategies used in a range of food and beverage outlets to
attract and build a loyal customer base.......................................................................................9

D3 Critically evaluate the impact of digital technology both on the operations of food and
beverage businesses and the significant influence it has upon consumer buying behaviour......9
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
It is been observed that the food and beverages is the largest industry in every place. It is
also identified that this type of industry provides the various job opportunities for the people.
This includes various activities such as purchase of raw material, safety measures and the use of
the good quality of food products/. The food and beverages industry need to identify the various
It is very important for the organisation to maintain in this industry and follow the rules and
regulation. The main of the business in the food and beverages industry is to provide the best
quality of food with the god ambience and the customer can achieve the satisfaction level by
attaining the services,. This report is based in international hotels and resorts and guiding the
number of pupils in school in their career paths and jobs. This is the report which will include
various topic such as types of food and beverages industry, different rating system, current and
future trends and also compare the various operational and marketing technologies. Moreover, it
demonstrates food and beverages management skills and explains the legal requirements and
standards. It also describes the various factors which impact the decision making of consumers
and identify the strategies which help in building loyal customer base.(Jaswal, R., 2019). This
report will include various topic such as various types of business, different rating system,
current and future trends, professional management skills.
MAIN BODY
P1. Various types of businesses in food and beverage industry
It is very important for the hospitality industry to maintain the food and beverages and
there is the variety of scope to earn profits in such industry. There are various types busineses in
food and beverages industry which are discussed below; Fine Dining Restaurants: This is the type of business organisations where there is fine
dining covered with white cloth and known as restaurants. This is the typo of restaurants
which have highly skilled and trained chefs who can manage to prepare the siliceous and
tasty food in the variety of manner. They provide the best experience to the customers by
satisfying their needs and desires.(Knollenberg,, Duffy,, Kline, and Kim, 2021). Further,
if it is discussed of the ambience and environment such types of businesses has excellent
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environment for their customers. These businesses focus on the ambience by keeping the
environment fresh as the tables are decorated and the crockery used is attractive which
makes the customer satisfied. These businesses focus on keeping the good quality of food
in order to attract customers and increase their sales. (Shih, 2017). Family or Casual Restaurants- These are the type of restaurants in which the
organisation provide three time of meals to its customers. The restaurant has the different
and various variety of menu and has several outlets in order to serve the customers. The
menu is designed in such a way that the people can enjoy the food for kids, adults elders.
The environment is such a type of restaurant is family friendly which is been liked by
customer and they can enjoy their family time while having breakfast, lunch or dinner.
 Ethnic Restaurants- This is the type of restaurants the restaurants follow the traditional
culture in order to attract customers. In such type of restaurants the business follow an
ethnic themes making interior such type of and offer the various traditional food
according to the country in which it is situated in. (Chen, Gemein,, Flad, and Voigt,
2018).
P2. Different rating systems used in this industry
It is very important for the organisation to keep proper safety in the food and beverages
industry. It is essential for the chefs to rake care of proper hygiene while preparing food. The
kitchen of the restaurant should be maintained in a proper good conditions which impacts a lot in
attracting customers and maintaining the brand image of the restaurants. It is important to
maintain hygiene for the good health of the people. If the restaurant does not focus on these
aspects it can lead to the bad reputation of the organisation and can impact in the economy of the
country. It is essential for the organisations to consider the rating system for the safety and to
eliminate and prevent from hazardous threats. It is necessary that the various rating system can
help in maintaining the good quality of food. In context of the intercontinental hotel and resort
the company need to take food safety measures, in this context a major step is been taken which
is food safety management system which is executed at every level of the management process.
There are various kinds of rating system but the most effective one is standard star rating system
which makes possible for the people to select p;lace place for the food. This is the system which
is used in Intercontinental hotel and resort for the various services which is discusser below:
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 1 Star: In such type of hotels the customer expects the accommodation which is provided
by the organisation. This includes the various elements such as room size, food facility, b
etc. 2 Stars: in such types of restaurants the expectation are more than 1 star hotels where the
various facilities such as it includes quality of mattresses, windows, wall coverings,
furniture of room and parking area. 3 Stars: This is the higher level of the hotel where the company provides the additional
benefits to its customers with the well furnished furniture, good bathroom facilities,
swimming pool etc. 4 Stars: This is the rating with the accommodation level which is provided by the
companies to its customers. It includes various services such as valet and laundry.
 5 Stars: In such type of restaurants and hotels they are highly rated with the luxurious
facilities provided to the customers. (Barata Cavalcanti, and et.al., 2020)
P3. Current and future trends which influence the business
There are various future opportunities which can influence the business organisation. It is very
important for the food and beverages industry to remain on top by satisfying the demands and
needs and of customers. There are various external trends within the environment which can
influence organisation which are discussed below: Changing customer’s preferences: It is very important for the organization to consider
the preferences of the customers according to the trend in the market. As per the
requirement of the customer it is essential for the organisation to follow the various
preferences while keeping the taste and quality of food good. It is analysed that organic
food is been most preferred by the people in today's scenario. (Desobgo, 2018).
 Innovation and differentiation: It is observed that the customers are attracted towards
the good quality of food with the different styles. In restaurants it is observed that the
presentation of the food matter a lot for the organisations. This is the opportunity and the
trends which need to be followed by the company in order to keep customers attracted.
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Therefore, is is been analysed that if the Intercontinental hotels and resorts adopts these
factors then it will able to attracts customer sand build its brand image which will increase in
building a good customer base. Also the company can increase its profitability and by
maintaining the good quality of services in its organisation. (Adams,, Donovan, and Topple, .,
2021).
M1 Analyse how current and future trends are affecting food and beverage businesses products
and services to meet business objectives
There are various currents trend which is affecting the food and beverages industry. It is
very important for the Intercontinental hotel and resort to follow the various factors such as
change in customer preferences, innovation and differentiation which can help the organisation
to achieve its objectives. It is very important for the company to follow the current trends in the
market in order to be competitive.
D1 Critically analyse how different types of food and beverage businesses have adapted to
current and future trends to meet business objectives
The different types of the businesses has adopted the various trend which help them in
allocation the preferences of the customers to increase its profitability. The family restaurants to
focus on maintaining the family friendly culture in order to attract customers. There are different
types of businesses such as fine dining, family restaurants which focus on the current and future
trend and serve according to the preferences of the customers.
Task 2
P4. Demonstrate professional management skills in this industry
In the food and beverages industry the manager is responsible to increase the brand image of the
restaurant by increasing the quality of services. They require various skills in order to be an
effective manager. The various skills are discussed below: Performance Assessment: This is the skills where managers analyse the overall
performance of their employees and directly involve themselves in the managerial duties.
Additionally, chances occur that the manager will increase the performance of employees
and motivate them to work in an effective manner (Chaib, and Barone, 2020).
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 Multitasking: This is the most important skill for the manager in order to be an effective
within the organisation. It is the responsibility of the management to be multitasker where
they need to look over the overall performance of the employees and also maintain the
quality of the products been produced. The quality of the food should be maintained.
 Problem Solving: As the food and beverages industry requires regular innovation and it
is changing rapidly. The management requires the problem solving skills where it can can
focus on the various issues related to customer and the employees. This is the skill which
is required by the management in order to be an effective and increase the productivity.
It is been analysed that if the management focus on these skills of the Intercontinental hotels and
Resorts the company can achieve the success and growth effectively and efficiently. (Chitauro, .
and Khumalo, 2020).
P5.Explain the legal requirements and standards needed in outlets
Food and Beverage industry requires to deal with the several type of laws and standards
to make sure that food safety is maintained in their manufacturing process. The standards and
legal requirements are to demonstrate the interest of customers, safety of the restaurant and also
to enhance the requirements of the food industry to operate them in more specified and clear way
as it is showed through various policies and principles which are discussed underneath:
Licensing and Registration: all the food and beverage restaurants and organisations are
mandatory to take license in order to run their manufacturing process such as sales, storage,
packaging and most importantly the supply of food and also the elements are considered under
the Food Business operator(FBO). This is the practice which is run in the food manufacturing
business to its last stage of process. All the kind of food manufactures of the Intercontinental
hotels and resorts are required to register themselves under the registration authority by
proposing an application for the registration in the Form A under the schedule 2 with the
appropriate fees. (Frąckiewicz,., 2018).
Sanitary and hygiene: this standard is used to identify that premises are required to be clean and
ventilated and also depicts that for the consumers it is important to have safe making of food in
fully sanitized kitchen area. This includes factors such as premises of the Intercontinental hotels
and resorts are required to be kept fully free from the bacteria's, keep the water fully filtered and
pure during the food preparation, there should be no employee suffering from any contentious
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diseases, the chef's must use gloves and hats while making the food in order to maintain hygiene
and to avoid germs and dirt. Also to have proper hygiene and sanitization the food must be
prepared with effective training, for which Intercontinental hotels and resorts managers must
provide their staff with training related to hygiene and also non toxic edible lubricants should be
used in their machines of preparing food.
M2 Discuss the importance and value of having to meet professional food and beverage legal
and regulatory standards on operational performance.
It is very essential for the Intercontinental hotel and industry to maintain the regulations
within the food and beverages industry. The hygiene factors is the most important in order to
keep the health at the priority for this people visiting and having food within the restaurant. It is
very important for the food and beverages industry to meet the regulations in order to be
competitive in the market.
D2 Analyse the implications of failing to meet the professional food and beverage legal and
regulatory requirements upon the overall operational performance
The company can face various legal actions from the government if it fails to meet the
professional regulatory terms in the food and beverages industry. The government can also
cancel the license for the organisation and the company cannot further open it again if once the
license is been cancelled. (Taylor, . and Duodu, , 2019).
TASK 3
P6. Compare and contrast various operational and marketing technology for different types of
business
Food and Beverage sector is the leading sector to contribute largely into the economic
profitability of the hospitality industry. With the increase of the importance of the business
meetings, the social events, entertainment and much more in this industry are really at hype and
also they are currently deploying the different set of technologies to save the operational time,
manual efforts of labours and also to save the leisure time of the customers. This is very useful
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for the business in terms of their operations and marketing. These factors are discussed
underneath:
Operational technologies Marketing technologies
The tablet restaurant management is one of
most famous software and operational
technology which supports the restaurant in the
management of orders of customers and other
operational activities. This app is highly
flexible as it provides the manager of the
Intercontinental hotels and resorts with real
time and exact reviews of the tables, menus
and services just through one click. However,
it is also useful in enhancing the process of
sales and delivery of the food products. The
Intercontinental hotels and resorts utilize the
other operational technologies such as
webcams monitoring which records the live
working of employees while preparing food
and other workplace areas to capture or detect
any misconduct with the health and safety food
standards and codes. Also through this the
hotel monitors the employees performance by
keeping the proper vision of their actions.
The most common and biggest mistakes that
restaurants or hotels make is not having the
sufficient amount of food to serve to their
customers. But there are always a tool and
technologies that help the Intercontinental
hotels and resorts and their managers to protect
them from such mistake by which company
can automate its purchasing as this digital tool
which helps the managers to stay on the top. It
shows the intelligent purchasing
recommendations which is great marketing
technology that forecast the quantity of sales.
In terms of marketing the organisations of the
food and beverage industry use digital
marketing technology to develop customer
engagement, huge customer loyalty with large
customer base. Also there are technologies
that help the managers of the Intercontinental
hotels and resorts in the purchasing process by
suggesting the orders through different
invoices and also compare the vendors bid
prices.
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M3 Evaluate how digital technology enhances business performance for a range of different
types of food and beverage businesses to meet business objectives
The various digital technology helps the business organisation in maintain the various
task at a particulate time. The use of the computer software help the restaurants in taking
multiple order tor the customers so that they are not been mixed with the other.
P7. Various factors which influence the decision making of consumers
In the food and beverage industry in which Intercontinental hotels and resorts operates
there are different factors that influence the decision making of the customers are discussed
below:
Quality of services: for the customers the quality of ingredients used in food is very important
factor while purchasing from the restaurant. With this factor the quality of services is also the
important element that have variance of degree, procedure of delivery or serving in front of
customers is important part of quality of services. The quality of services impact the sales and
reputation of the Intercontinental hotels and resorts. Therefore, this attribute has major impact
on the customers satisfaction during the delivery process. The present market place and this
industry is highly competitive and in order to bring positive influence on the customers decision
making of purchasing it is important for the Intercontinental hotels and resorts to have quality of
service. As if the services are not appropriate there will no repeat sales and hotel can face huge
loss in the form of decreasing numbers of customers.
Physical ambience: in the current digital world the customers base of food and beverage
industry make their decisions highly on the basis of physical appearance, environment and
ambience. This factor brings major impact on the decision making of the customers. If the
customers are founding the environment and ambience of the Intercontinental hotels and resorts
pleasant, attractive on the website, social media of the hotel it will influence their decision of
visiting that place which is profitable for the business of Intercontinental hotels and resorts.
P8. Different strategies used in order to attract and build loyal customer base.
The employers and management of the Intercontinental hotels and resorts always try to
come up with new ideas to attract and build loyal customers for their organisation. Such ideas do
involve cost but are proven to be highly effective to meet the company's objective of gaining
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large customer base for the longer time period. Various strategies used by the Intercontinental
hotels and resorts to attract and build loyal customer base are mentioned underneath:
Special offers: it is highly effective strategy that the restaurant use which involves special offers,
discounts and promotions that help the company in attracting the customers, driving the sales and
also increase the presence of the restaurant among the loyal customers. In order to build the loyal
customer base the offers like membership to the regular customers is used by the
Intercontinental hotels and resorts which is highly effective to bring new customers and also to
retain the loyal ones. Thus, it is clear that vouchers, special combo offers, memberships, are the
effective ideas to attract the large customer base.
Standardized Quality and taste of food: maintaining the quality and taste in the food which
the Intercontinental hotels and resorts offers from the day of the launching of the place till the
current date is highly effective strategy that helps the company in attracting and building a loyal
customer base. As many restaurants fail to maintain this factor which lowers their number of
customers in long run but Intercontinental hotels and resorts has a strategy to enhance the
quality and taste as per the feedbacks of customers and to maintain the taste and quality of their
best offerings. (Nirino, Miglietta, and Salvi,, 2019).
M4 Evaluate the effectiveness of strategies used in a range of food and beverage outlets to attract
and build a loyal customer base
The employers and management of the Intercontinental hotels and resorts always try to
come up with new ideas to attract and build loyal customers The various strategies are used by
the organisation in order to attract customer such as special offers in the form of discounts.
D3 Critically evaluate the impact of digital technology both on the operations of food and
beverage businesses and the significant influence it has upon consumer buying behaviour
There is an positive an effective impact of the digital technology over the organisation
which has an significant effective in the food and beverages industry. The company is able to
identify the various references and is able to manage the various take at a particulate time.
CONCLUSION
From the above report it is concluded that food and beverage sector is entirely concerned
with meeting the needs of their respective customers. To this end, the industry has classified and
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graded various businesses. In addition, it identifies current and future trends to maintain better
working conditions, as well as professional management skills and required legal standards for
outlets. In addition to this, factors such as inspection, observation, etc. are analyzed to influence
consumers' decision-making, and various strategies to attract more and more customers are
discussed.
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REFERENCES
Books and Journals
Jaswal, R., 2019. Managing Food & Beverage Outlet (Bar Operations and Beverage Control)
Supervisory Skills.
Knollenberg, W., Duffy, L.N., Kline, C. and Kim, G., 2021. Creating competitive advantage for
food tourism destinations through food and beverage experiences. Tourism Planning &
Development, 18(4), pp.379-397.
Shih, T.Y., 2017. An empirical study of food and beverage chains' internationalisation:
advancing intangible resource theory and research. European Journal of International
Management, 11(6), pp.660-687.
Chen, X., Gemein, F., Flad, S. and Voigt, T., 2018. Basis for the model-driven engineering of
manufacturing execution systems: Modeling elements in the domain of beer brewing.
Computers in Industry, 101, pp.127-137.
Barata Cavalcanti, O., and et.al., 2020. Benchmarking food and beverage company investment in
healthful eating and active living initiatives. Corporate Social Responsibility and
Environmental Management, 27(2), pp.1051-1068.
Desobgo, S.C.Z., 2018. Modernization of fermenters for large-scale production in the food and
beverage industry. In Innovations in Technologies for Fermented Food and Beverage
Industries (pp. 189-220). Springer, Cham.
Adams, D., Donovan, J. and Topple, C., 2021. Achieving sustainability in food manufacturing
operations and their supply chains: Key insights from a systematic literature
review. Sustainable Production and Consumption, 28, pp.1491-1499.
Chaib, R. and Barone, M., 2020. Chemicals in the Food and Beverage Industry: An Introduction.
In Chemicals in the Food Industry (pp. 1-33). Springer, Cham.
Chitauro, T. and Khumalo, R., 2020. Factors Affecting the Export Performance of the Food and
Beverage Manufacturing Firms in Zimbabwe. Academy of Marketing Studies Journal, 24(1),
pp.1-20.
Frąckiewicz, E., 2018. Small and medium enterprises in the food and beverage sector–the
potential of the European market. In The Sustainable Marketing Concept in European SMEs.
Emerald Publishing Limited.
Taylor, J.R. and Duodu, K.G., 2019. Traditional sorghum and millet food and beverage products
and their technologies. In Sorghum and Millets (pp. 259-292). AACC International Press.
Nirino, N., Miglietta, N. and Salvi, A., 2019. The impact of corporate social responsibility on
firms’ financial performance, evidence from the food and beverage industry. British
Food Journal.
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