Ford Motor Company Management and Operations - Report

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NATIONAL ECONOMICS UNIVERSITY
INTERNATIONAL SCHOOL OF MANAGEMENT AND ECONOMICS
HIGHER NATIONALS
BTEC HIGHER NATIONAL DIPLOMA IN BUSINESS (RQF)
Unit Code, Number and Title D/508/0488 - Unit 4: Management and Operations
Semester and Academic Year Semester 2, Academic year 2021-2022
Unit Assessor(s) Nguyen Van Thuy Anh/ Duong Van Bay / Nguyen Ngoc Hien/ Nguyen
Thu Tram
Assignment Number and Title MO A1.1: Leadership and Management at Ford Vietnam
Company
Issue Date Wednesday, October 6th, 2021
Submission Date 10:00 am, Monday, November 1st, 2021
IV Name Le Thi Huong Lan
IV Date Monday, October 4th, 2021
Student Name
NEU Student ID Pearson ID
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Submission format and Instructions:
This assignment (Assessment 1 of 2) covers Learning Outcome 1&2 (LO1, LO2).
 This is an individual assignment.
 The submission format is in the form of a case study written report.
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Unit Learning Outcomes:
LO1 Differentiate between the role of a leader and the function of a manager.
LO2 Apply the role of a leader and the function of a manager in given contexts.
Assignment Brief and Guidance:
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SCENARIO
Leadership and Management at Ford Vietnam Company
Ford Motor Company
Ford Motor Company, American automobile corporation founded in 1903 by Henry Ford and
11 associate investors. After 115 years of development, Ford Motor Company is one of ten
leading automobile manufacturers over the world, with about 200,000 employees.
Ford Vietnam Company
Founded in September 1995, Ford Vietnam Company is a joint venture between Ford Motor
Group (75%) and Song Cong Diesel Company (25%) with a total capital of private to date is
125 million USD. Ford Vietnam's Assembly Plant in Hai Duong province was opened in
November 1997 with a capacity of 14,000 vehicles a year1.
Ford was the first automobile manufacturing company in Vietnam to receive ISO 9001, ISO
14001 and QS 9000 certificates and ISO / TS16949 - 2002 certification for quality
management. The total number of employees at Ford Vietnam is over 600 employees with
offices in Hanoi, Ho Chi Minh City office and Factory in Hai Duong.
From the 7th position in the market when starting operations in Vietnam in 1997, Ford Vietnam
has grown steadily. In 2015 alone, Ford Vietnam delivered 20,700 products to customers in
Vietnam, growing by 40% compared to 2014, marking a remarkable development of Ford
Vietnam. Ford is supplying some global product lines such as Fiesta, Ranger, Focus,
EcoSport and Everest.
There is emphasis on democratic management by CEO. The employees are grouped into
teams with a team leader. The team is encouraged to have a name or develop an image to
share the sense of identity amongst team members and with outsiders. The team is given
targets to meet but is allowed to decide how it will go about meeting those targets. The team
decides how it will organise work in its own area (i.e. the physical layout of the area). Alongside
each team areas there are meeting with chairs grouped in a circle. In this area, there are
charts showing the performance of each team. The teams meet to discuss what is going well
and what is going badly and to suggest ideas for improvement. The team then has the
responsibility for putting their ideas into practice.
Everyone within a team has one or more accountabilities (i.e. recruitment, drawing up rotas,
keeping track of sales targets etc) which are shared out by the team members at their daily or
weekly team meetings. All the team members at different times act as co-ordinator to the
person responsible for taking the snap decisions that are frequently necessary in a busy
1 http://veamcorp.com/en/gioi-thieu/ford-vietnam-company-182.html
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