Agile Management and Product Development

This assignment explores the importance of agile management in product development. It discusses how market selling, logistics, customer service engagement, and Porter's value chain model are crucial for a company to succeed in today's competitive market. The report examines the challenges organizations face in digital marketing and the tools available to help increase sales.

FOUNDATION OF
INFORMATION
SYSTEM

Table of Contents
INTRODUCTION...........................................................................................................................1
PRIMARY ACTIVITIES................................................................................................................1
SECONDARY ACTIVTIES...........................................................................................................2
Recommendations.......................................................................................................................2
Sub activities 2 ................................................................................................................................3
Recommendations ......................................................................................................................3
PORTER'S VALUE CHAIN MODEL............................................................................................4
CONCLUSION................................................................................................................................5

INTRODUCTION
Information System refers to an organised, formal as well as socio-technical systems
which is effectively designed to appropriately gather, process as well as store useful and
meaningful information. It is necessary to review foundation of information systems in
companies to ensure effective as well as long-term serving systems that could help in sharing and
transferring information within and outside the company. The following report is based on
Latureae management and effectively reviews its foundation of information system. To attain
this, effective solution plan is presented based on several recommendations which is essential for
maintaining an effective information integrated system. This assignment is going to give out
solutions of some primary and secondary carried by a company for its product development. It
includes Latureae organisation that deals within a wellness and health sector (Yang, Liang and
Avgeriou, 2016). In order to fulfil the demands of customers as well as high profitability and
revenues, its main objective is based on product development through creating new innovations
in business. Here, solutions and recommendations are given to conduct primary activities in
better manner, by applying Agile principles.
PRIMARY ACTIVITIES
Primary activity 1: Different sorts of developments done in products and services.
Sub-activities:
 Designs of product: Considering the basic principle of Agile i.e. focus on frequent
delivery of products will directly improvise the values through pulling out uniqueness
within a product.
 Along with this, determination of product's features are going to take place within the
designs.
Primary activity 2: Agile software development is a framework like scrum extreme
programming or Feature driven development. The agile software development is set of
framework and practice that is based on the principles and values expressed in Manifesto for
agile software development. Agile methodology is widely used in Scrum and this brings
everyone on features including whole team and stakeholders. There are some agile proponents
that emphasize on agile development or lean programming. The organisation can use feature
driven, behaviour driven and test driven development on the basis of it's needs and requirement.
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Coders worked alone in the Latureae organisation. Agile methodology is a practise that promotes
continuous iteration of development and testing in the software development life cycle of the
project. Development and testing are concurrent activities. Latureae uses agile development in its
organisation. There are four main core values on which this agile development works-
Sub-activities:
 There is interaction between individual and team interaction over tools and processes.
 There is working software over the comprehensive documentation.
 Contract negotiation for customer collaboration.
 Responding to change over following a plan.
In latureae, agile is used for developing the project. This development process is iterative and the
project is executed for a short period. The planning is very less. Latureae will get benefited after
the installation of agile development software.
Primary activity 3: Considering a range of principles of agile, it can be said that
customers engagement service needs proper attention and this could be done through, developing
a software mentioning different range of pricing strategies. Along with this, it can also be said
that principles of agile like capturing the overall requirements at a high level, lightweight
considering the visual. On the other hand, another principle I.e. development of small focusing
on the values through engaging the employees through effective pricing and using qualitative
delivery of services.
Sub-activities:
 Pricing strategy: It is recommended that, Latureae can directly improve range of benefits
along with care as well.
 On the other side, basically offering customers an immense support to individuals
(customers) will aid Latureae in grabbing a good position in the market in short span.
SECONDARY ACTIVTIES
Secondary activity 1: Packaging management for sustainability component
Recommendations
By applying the principles of agile software development, This activity or the objectives
can be improved. By applying the principle of customer satisfaction through continuous delivery,
the objective of replacing plastic use for packaging the products can be implemented effectively
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which will enhance the customer satisfaction. This can be done by replacing the plastic with the
hard paper which is also comparatively cheaper then the plastic and also does not negatively
impact the environment.
The motivated individuals needs to cooperate with the business representative for
welcoming the changing requirements so that the change can be implemented in proper manner
without effecting the other business activities and operations. The implementer can face to face
interact with the customer regarding the implementation of hard paper instead of plastic in
packaging the products.
By using the principle of Sustainable development and Continuous attention, this change
can be further understood properly which will help the firm in gaining a higher competitive edge.
The management needs to consider the self-organizing and effective teams for the
implementation of hard paper which will ensure the execution of work in the assigned deadlines.
The manager also needs to measure the progress of work in order to ensure a continuous pace is
maintained for the change.
When all these principles of Agile development is used by the firm for replacing the
plastic in packing of the products, then firm can implement the change in proper manner. Also by
using the agile development principles, this activity can be further improved which will leads to
the enhanced performance of the company as well as the customer satisfaction can be enhanced
also. When hard paper will be used in the packing by taking the help from effective teams, then
the company can ensure that their packing styles is not impacting the environment.
Sub activities 2
Recommendations
Managers of Latureae should make products as per the requirements of customers so that
their satisfaction level would automatically enhanced. They have also make effective
development plans so that expected growth of revenues would be taken by them in a small period
of time.
They should also make consideration towards improving the technical inefficiencies so
that good products would be delivered in marketplace. When they will improve these efficiencies
then it automatically leads the organisation towards improving the packaging services.
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They should also adopt simplicity in their promoting methods so that information of
company's product would be spread in wider audience in a short time period.
Managers of Latureae should also take support from Agile development for motivating
the employees because when employees feels motivated then they will contributes maximum
towards satisfying the needs and satisfaction of customers.
Managers should also evaluate the performance level of employees so that training would
be provided to them when it requires because efficient employees contributes more towards
growth and success of organisation.
Management should also create effective structure of communication at workplace due to
which all the related informations will be delivered among the employees and employees will
easily discuss their issues and problems to their superiors. When the management will sort out
their issues, they will feel motivated which leads the firm towards gaining strong sustainability at
marketplace.
PORTER'S VALUE CHAIN MODEL
Using this model would be effective for Latureae and there are various effective ways
through which they could appropriately use this model in their information system (Chang,
2016).
Inbound Logistics: Agile principles could effectively be used in enhancing these logistics
practices adopted by Latureae. For instance, as per the principle, all the individuals working
within the company must effectively be together throughout the project (12 Principles Behind
the Agile Manifesto, 2018). It would help the company in accomplishing just in time stock
systems effectively through working at a smooth pace. Moreover, it would appropriately help the
firm in gathering effective advantages to sustain in the market.
Operations: Linkages in manufacturing and product development is quite favourable for
Latureae, however, both these department must adopt change, which is an effective principle of
agile. This is because, with changing market, it is essential for them to effectively formulate their
products and services and present their offerings according to the market needs. This, in turn
requires them to work together and innovate their processes which is essential for Latureae to
present effective offerings according to customer taste and preferences.
Outbound Logistics: Technical excellence as well as continuous delivery could be two
principles that could help Latureae in attaining effective outbound logistics. (Laudon & Laudon,
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2016). Through its robust distribution channels, they must effectively implement technologically
advanced waste management systems which would help them in reducing waste. Moreover, for
consistent and timely delivery, it is very crucial for Latureae to implement systems and channels
which provide them easy access and effective reach.
Marketing and Sales: Regular reflections are necessary for Latureae to review their methods of
marketing and sales. This would allow them to appropriately enhance their scope of marketing
and sales success and appropriately enhance their competitive advantage in the firm. Market
research and modification in sales methods could help the company in achieving these set targets
(Laudon & Laudon, 2015).
Solution
The main primary activities of Laturea business of product development includes
modification in existing goods and services, identifying robust business channels and customer
service engagement. Therefore, as per Agile principles, to complete such activities of business, it
is recommended to its managers to concern more on getting high satisfaction of customers first,
before adding features in services. This would can be gained by bringing new technology in
business like cloud computing, AI software and more. By integrating such software in business,
present firm will gain advantages to measure feasibility of its idea behind product development
and design modification accordingly (Hall, 2017). In context with Robust Distribution channels,
for identifying distributive channels like suppliers and logistics, managers must focus on
management of warehousing and floor planning. In addition to this, ensures delivery of right
products at right price, helps in managing the sustainability of business and creating the pathway
to achieve business objectives.
While for customer service engagement, it is essential for associated people of business
including all stakeholders to work in collaboration throughout completion of entire activities of
project plan. For creating value of business, management of Laturea needs to engage employees
with business activities and gain their contribution for achievement of goals. In this regard, by
providing effective training to workers to make them familiar with new technology and software,
enhance skills and knowledge in given field (Nadareishvili and et. al., 2016). This will give
opportunity to employers to utilise talent of workers in developing its products and services.
Furthermore, as per agility principle i.e. giving continuous attention towards technical excellence
and effective product design, results in enhances agility. Therefore, management of respective
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company must apply this concept while conducting its primary activities of product
development. It would aid to reduce chance of product failure at marketplace and give chance to
exceed expectation of customers as well.
CONCLUSION
As per this study, it has been examined that for product development as per latest trends
and services, it is essential for a company to adopt the concept of agile management and relative
principles. This would help in completing their primary and secondary activities related to
product development in more profitable manner. From the above report it has been concluded
that, market and selling is a component which is associated with advertisement and promotional
activities of an product, so that it can get sold. The major problems which organisation use to
face in digital marketing are availability of several tools in market place which have power to
attract ample number of customers very quickly.
There are ample number of digital marketing tools which are help in organisations in
increasing their sales by 155. these include social media, online videos and other. Along with
this, it has been concluded that Porter's value chain model is very much important for an
organisation. As this help them in increasing their sales and revenue by identifying different
aspect of them. Along with this customer engagement services are very much important for an
organisation, as this help them in increasing customer base for them.
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REFERENCES
Books and Journals
Chang, K. T. (2016). Geographic information system. International Encyclopedia of Geography:
People, the Earth, Environment and Technology: People, the Earth, Environment and
Technology, 1-9.
Laudon, K. C., & Laudon, J. P. (2015). Management Information Systems: Managing the Digital
Firm Plus MyMISLab with Pearson eText--Access Card Package. Prentice Hall Press.
Laudon, K. C., & Laudon, J. P. (2016). Management information system. Pearson Education
India.
Online
12 Principles Behind the Agile Manifesto. 2018. [Online] Available Through:
<https://www.agilealliance.org/agile101/12-principles-behind-the-agile-manifesto/>
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