Foundations of Business Communications

This presentation provides an overview of Pret a Manager, a global sandwich shop chain based in the UK. It discusses the key business, customers, suppliers, competitors, and industry data. It also analyzes the SWOT, PESTLE, and Porter's Five Forces of the company.

Foundations of
Business
Communications

Company overview
 The Pret a manager one of the global leading brand in
the UK, and provides service as in products as
sandwiches, salads, sushi, soups, coffees and snacks.
 It is international sandwich shop chain that is based in
the united Kingdom. It is currently operating in the 500
shops in the 9 countries. The main aim of the firm is to
provide fresh ingredient to customer with proper
quality.

Description on Key Business, customers, suppliers,
competitors, performance and industry data
 Key business- it is technically a sandwich shop and provide
varieties of snacks to customers. The main aim of this firm is to provide
quality products to the customers. Thus, it is privately owned company does
not have any pressure to grow as quickly as possible.
 Customers- The mainly youth and adults are being attracted towards the
services of the firm. The taste of the food is so delicious and customer's get
attracted towards it.
 Competitor analysis- This firm has lot of competitor as are McDonald, Burger
king etc. The entity is taking good practices in the field as providing the
quality products in the affordable price rates. Thus, it works as to produce the
environmental friendly products and services.

Analysis on SWOT and PESTLE
The main of this report is to conduct the effective analysis the firm
with the vivid strength, weakness, opportunities and threats etc.
Thus, it has been defined in the below context manner as are-
Strength-
The Pret is one of the profitable firm and it has annual turnover is
about the $150 million.
This firm has a global coffee brand and it has build upon the
reputation for it rainforest coffee brand that can be used within
the two weeks of roasting to ensure freshness.
This bran is provide quality products to the customers with the
innovative services.

CONTINUED...
Weakness-
 The firm is engaged in the business activities as competitive
advantage of preparing the fresh and natural foods. This will
be helpful to diversify into the other sector.
 The Pret a manager menu items price are quite high as
compare to any other firm.
 The quoted firm has limited kind of addition in the menu. The
people become habitual and bored from the only one sort of
preference on the daily manner.

OPPORTUNITIES-
 In both England and Swden have consumer with high
purchasing proper. These both country are highly
expanding country.
 With help of adopting innovating items this firm can
also able to expand its business operation in other
areas.

CONTINUED...
Threats-
 The power of the unions and social fees are needed to
be increased in terms of the cost of having employee
compared to the rest of the world.
 There are number of rivalries in the market in this
way, the profitability and productivity of the entity
can get affected in the huge context.

PESTLE analysis on Pret a manager
This has been conduced in below context manner as are-
 Political- In this, it can be said that the food items use to be packed in
the plastic contains and the legal authorities has banned on it. The
laws and legislation can affected the working of the enterprise in huge
context.
 Economic factor- The firm is generally located in the major cities and it
has number of tourist. If internation currency get down that it has
harsh impact over the working of the enterprise.
 Social- The Pret a manager should provide product as per the need
and demand of the customers. With help of knowing the preference
the firm is able to sustain its brand image.
 Technological- With help of technological advancement the firm is able
to bring innovation in the products.

Analysis of competitive position with help of
Porter five forces
 Competitive rivalries- The fast food restaurant is competitive in the present days. The
competitor of Pret a manger as are McDonald, burger king, johnny rockets etc. in this,
the more number of rivalries has made quoted firm as strong force.
 Threat of new entrants- In order to become the successful competitor of the Pret a
manager, it requires the massive capital investment and time and quickly establish
economies of scale to become profitable.
 Bargaining power of suppliers- It is global leading brand and they get order on a
routine basis. Thus, supplier has no option to bargain with them.
 Bargaining power of buyers- There are number of options available in the market.
They can easily switch their choice from one restaurant to another. In order to cope up
with it, they need to provide high quality of product at the reasonable price.

CONTINUED....
 Threat of substitutes- The meals provides in Pret a manager is
quite differ from other fast food restaurant of the UK. Thus,
may health concerns have been raised against the associate
switching cost. In order to this, this can be said that, the pret a
manager is a strong force against any other enterprise.
 They have to work as to provide quality products with help of
bringing modifications in the products. These are helpful in
order to bring long term sustainability in the market.

REFERENCES
• Martin, J., 2005. Organizational behaviour and
management. Cengage learning EMEA.
• Jarzabkowski, P. and Giulietti, M., 2007.
Strategic management as an applied science, but
not as we (academics) know it1.
• Koo, C.M., Koh, C.E. and Nam, K., 2004. An
examination of Porter's competitive strategies in
electronic virtual markets: A comparison of two
on-line business models. International Journal of
Electronic Commerce, 9(1), pp.163-180.