Foundations of Business: Organizational Structure, SWOT Analysis, AIDA Model, Financial Plans and More

This presentation covers the organizational structure, SWOT analysis, AIDA model, financial plans and more for Espresso Coffee's new business venture of a drive-thru coffee outlet at Flagstaff railway station in Australia.

FOUNDATIONS OF
BUSINESS
Name of the Student:
Name of the University:
Author’s Note:

INTRODUCTION
 Espresso Coffee is about to start a new business
venture. The business is hinted at introducing a
new coffee product via the mobile coffee shop
mechanism. In other words the product is drive
thru coffee outlet that will be sold at flagstaff
railway station in Australia.
 The business idea is dynamic but at the same time,
there is a chance that the business will ace many
hurdles

ORGANIZATIONAL CHART
 Functional organizational structure will be used so
that all the employees can be placed as per their
areas of excellence.
 The advantage is that employees working in
different departments will be reporting to their
respective departmental head and will get better
assistance.

Chief
executive
officer
Coffee shop
manager
BARISTA WAITER ACCOUNTA
NT

ORGANIZATIONAL STRUCTURE
The easy hierarchical
structure will help in
developing proper
skill within a short
period of time.
Fixed job
responsibility of each
employee will be
helpful for providing
better customer
satisfaction

LEADERSHIP STYLE
 Transformational leadership will be helpful as the
ones can encourage and motivate the employees as
every instance
 Multicultural employee base of Australia will be
able to provide good and dynamic business ideas
for meeting with the needs of different customers

Business Operation covering Ethics
 Goals and Objectives
 Production Process
 Timeline
 Hiring
 Financial Milestones

CONTD.
 Ethical consideration is one of the key aspects for
maintaining the reputation of the business in long
term basis.
 The company has t train all the employees
respective of their hierarchy to abide by all the
ethical codes of conduct

SWOT
 Strength
 Weakness
 Opportunity
 Threat

Risk Management PlanRisk Implicatio
n
Risk level Impact Mitigatio
n
Decline in
profit
Lack of
sufficient
fund for
development
high high Getting funds,
planned
budget
Monitory loss Dissatisfactio
n of
customers
high high Expansion of
menu with
some new
products
Social issue Pollution due
to large coffee
bean
extraction or
human labor
exploitation
medium Medium high Eco friendly
approach

TQM
 TQM must be followed so that the business can
maintain the standard of their products.
 It will be beneficial for the employees
 It will help in maintaining the ISO standardization
rule for maintaining the products quality

Method used to enter International business
 Freight Forwarder
 Partnership
 Internet marketing

Economic System and Type of Competition in your
International Operations
 mixed economy
 Effect of law of other countries and International
Agreement on the business

Operational Planning
 Shipping of Products via Freight Forwarder
 Customers will get dissatisfied if there is a quality
loss of the product while it is being transported
from the place of production to the final desired
destination that is to customers

CONTD.
 Partnership
 E marketing

Sales Forecasting
 Sales will be carried on in a moderate way during
the early years
 Penetration Pricing strategy to be used for sales
 Initially low sales but gradual increase over the
years

Marketing Mix
 Product- Coffee of various flavor via Drive Thru
Coffee Shop
 Price-price will be kept at a medium level
 Promotion-Advertisement in local newspaper and
also internet marketing
 Place- Australia Railway Flag station

Market Approach
 Cause marketing
 Paid Advertising
 Internet Marketing

Product Pricing
 Penetration Pricing strategy-
This pricing strategy will be useful as this helpsin
attracting the attention of the customers initially. In
the initial stages customers will get attracted to a
particular brand if they get it at a lower price or at
discounted rate.

AIDA MODEL
 Elements of AIDA
Model
 Attract Attention:
 Maintain interest:
 Create desire
 Take action:

Promotions
 Aida Model
 Attract Attention:
 Maintain interest:
 Create desire
 Take action:

Financial Plans
 Effect of Australian GST Law on Overseas Price
 GST and the rate of International Overseas tax will
affect the import and export
 The charge of GST in Australia is 10%
 business with annual turnover of $75,000 are
charged GST in Australia

REFERENCES
 5 Tips for Shipping Goods Overseas, 2019. [Online] Trade
Finance Global. Available at:
https://www.tradefinanceglobal.com/posts/5-tips-for-shipping-goo
ds-overseas/
. [Accessed on: 13th May 2019].
 Al-Dmour, H. And et.al., 2016. Factors affecting the
effectiveness of cause-related marketing campaign: moderating
effect of sponsor-cause congruence. International Journal of
Marketing Studies, 8(5), pp.114-127.
 Australian government, 2019.GST [Online]. Available at:
https://www.ato.gov.au/Business/GST/. [Accessed on: 13th May
2019].
 Christopher, M. and et.,al., 2011. Approaches to managing global
sourcing risk.Supply Chain Management: An International
Journal, 16(2), 67-81.

THANKING YOU