Fundamentals of Management

Fundamentals of
Management

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................4
PART – A........................................................................................................................................4
Q. 1. What are the purpose of organisation ?..............................................................................4
Q.2. Describe organisation structure?.........................................................................................5
Q.3. Stakeholder Analysis?.........................................................................................................5
Q.4. Differentiation and competitive advantage?.......................................................................5
Q.5. STEEPLE analysis?.............................................................................................................5
Q.6. SWOT analysis?..................................................................................................................6
Q.7. Porter's Five Forces?...........................................................................................................7
Q.9. Operation Management and Supply chains ?...........................................................................9
Q.10. Project Management?...........................................................................................................10
Q.11. Negotiation Skills?...............................................................................................................11
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Management is the activity in which all the administrative function are to be performed
by organisation. Some of these functions are planning, organising,directing, staffing controlling
etc. To run the business in efficient and effective manner these principles should be applicable by
smart marketers and also apply these principles in human, financial, informational resources to
achieve the objectives of the business(Chowdhury, 2019) The Hotel that was selected in this
report are Georges hotel. Jeff Mitchell is the chief executive officer of it. The hotel contains
around 163 guest room, approx 65 to 70 workforce, 10 front desk employees. It have 28
employees in housekeeping. The topics that was cover in this assignment in Part A are mission,
vision and values of organisation, organisational structure, analysis of stakeholder,
differentiation as well as competitive advantage,Analysis of STEEPLE, SWOT, Porters five
forces and Part B includes operation management & supply chain, Project management,
negotiation skills, communication & meeting.
TASK
PART – A
Q. 1. What are the purpose of organisation ?
The main purpose of the Hotel George is to provide excellent services to their customers
and satisfy them, in this manner they try to capture the huge customer base that tends to results
business growth and expansion.
Mission: The mission is that to put the hospitality services on the highest level by satisfy
the demands as well as expectations of their guest( Jabbour, 2019)
Vision: To give a memorable experience to each customer in every aspect of their stay.
Tradition is a testament for success but in future they want to embrace the variations that modern

time brings and becomes more attractive in the market and interesting to all their guest(Heagney,
2016).
Values: The Hotel George by improving their structure of hospitality service, they
satisfying the wishes as well as expectations of guests, travel agencies,employees, NGOs,
Suppliers etc.(Lessem, 2016)
Q.2. Describe organisation structure?
Owner and executive managers: The owner of the hotel fix the standards & policies
and delegates the implementation to the general manager. It is the responsibility of general
manager to manage day to day activities and also control the functions of different departments
like house keeping,Food & beverage, Laundry etc.
Assistant manager supporting the General Manager: The responsibilities of General
Manager are handling patron complains, assigning work related schedules, ensuring that the
events of the hotels are well organised.
Departmental Managers: In this assistant managers stands in the position of sales
manager, front desk manager, HR manager, financial manager, Food and beverage manager etc.
To handle room services, regular activities of Hotels bars & restaurants,cleaning. On the other
hand manager of housekeeping overseas cleaning as well as maintaining appearance of the hotel.
Operations and Guest facing staff: It includes chefs, dishwashers, laundry room
attendants, room service waiter, customers representative, guest room attendants. Thus the
customers representatives greet the guest, guide them about their rooms and also relay request to
the front desk.(Lienig, 2019).
Q.3. Stakeholder Analysis?
Directors, CEO, employees, customers, partner & suppliers , competitors, Investors are
the stakeholders of Hotel Georges.
Q.4. Differentiation and competitive advantage?
Any where in the world there is an intense competition prevail. At present industry
growth and expansion in major cities and financial centres is high due to traveller from tourist
group , independent leisure travelers. Competitive position involves cost as well as
differentiation. There is high ranging of product differentiation from budget hotels to deluxe