Fundamentals of Public Relations - Pizza Rush

Running Head: FUNDAMENTALS OF PUBLIC RELATIONS
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FUNDAMENTALS OF PUBLIC RELATIONS

FUNDAMENTALS OF PUBLIC RELATIONS
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Table of Contents
Assessment 2...................................................................................................................................2
Part A –Implementing the Campaign..............................................................................................2
1. Implementation.....................................................................................................................2
2. Potential effectiveness..........................................................................................................2
(a) Direct mail.....................................................................................................................2
(b) External promotional material.......................................................................................3
(c) Press...............................................................................................................................3
(d) Promotional material.....................................................................................................3
(e) Radio.............................................................................................................................3
(f) Television (TV).................................................................................................................3
3. Monitoring............................................................................................................................3
(4) Approval........................................................................................................................4
Part B – Review and implement the campaign................................................................................5
(1) Method..............................................................................................................................5
(2) Effectiveness of campaign................................................................................................5
Analysis....................................................................................................................................5
(3) Recommend improvement................................................................................................5
Campaign method.....................................................................................................................5
Bibliography....................................................................................................................................7

FUNDAMENTALS OF PUBLIC RELATIONS
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Assessment 2
Part A –Implementing the Campaign
1. Implementation
Tasks Schedule in
day
Action time in
hour
Responsible employee
Upload the apology
public video through
Pizza Rush CEO and
talk regarding the
condition on YouTube
1 1 Public relations management
coordinator of campaign and
IT manager
Send apologize e-mail to
all consumers
1 1 Public relations management
coordinator of campaign
Add the new promotion
regarding march 2020
on the site
3 1 Campaign coordinator of
marketing manager Head Chef
Upload the clip videos
for procedure to make
the pizza
4 1 Public relations management
coordinator of campaign
Facilities at the Pizza
rush shop
5 - Public relations management
coordinator of campaign
Marketing manager
Record all the
information and keep
asking feedback from
the consumers
10 - Manager of public relations
Meeting 11 2 Chief executive officer
Public relations management
coordinator of campaign

FUNDAMENTALS OF PUBLIC RELATIONS
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Coordinator manager of
marketing
Manager of IT
Manager of purchase
Manager of finance
Head chef
All employees of Pizza Rush
2. Potential effectiveness
(a) Direct mail
This is effective to send the mail to Pizza Rush membership. Following are the advantages.
 Tangible
Direct mail exactly went in the audience hands and engages sense like sound, touch, sight, taste,
and smell.
 Personalized
There is option to personalize the message to make it appealing.
 Targeted
There is option to target the particular audience in local market by tailored messages for huge
impact.
 Measurable
There is option to take the rate of response, efficiency and return on investment of direct mail
campaigns.
 Timely