Game Design: Idea Generation Techniques, Factors, and Prototyping

This report discusses idea generation techniques used in the gaming industry, factors contributing to successful ideas, game design considerations, and the process of prototyping using industry-standard tools. It covers brainstorming and Scamper as idea generation techniques, factors like customer interest and market trends, and the importance of design, mechanics, and rules in game development. It also explains how to prepare a game design proposal and create a functional game prototype using tools like InVision, Adobe XD, and Balsamiq mock-ups. The report emphasizes the iterative testing and revision process to refine the game prototype.

Game design

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
P1 Discuss idea generation techniques used by industry practitioners.......................................3
P2 Evaluate factors that contribute to the generation of successful ideas250.............................4
P3 Evaluate game ideas and design considerations in response to a given brief250..................5
P4 Prepare a game design proposal and supporting documentation...........................................6
P5 Create a functional game prototype using industry-standard tools and techniques...............7
P6 Refine a game prototype through iterative testing and revision............................................8
P7 Present a functional game prototype to a defined audience...................................................9
P8 Discuss gameplay mechanisms, testing and the development process involved in the
production of a game prototype................................................................................................10
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................11
Books and Journals...................................................................................................................11

INTRODUCTION
Gaming industry can be characterised as a leading industry that has seen major advancements in
the last couple of years. The respective industry focuses upon design, development, processing,
marketing , promotion of video games in order realise excellent profits and gains through the
facilitation of the same. The concerned report highlights upon the the various techniques and
tactics incorporated by the industry professional in order to generate innovative ideas in relation
to game development (Papadakis, 2020) . It also details about the the factors that needs to be
taken into consideration in order to facilitate the idea generation. The various ideas and design
consideration as well as the game design proposal is also discussed within the particular report.
The respective report also incorporates the gaming prototypes by the utilisation of optimum
standard tools. The testing and revision of the game prototype and the audience pertaining to the
same is also mentioned in the report. The proposed report also reflects upon the detailed
discussion of gameplay mechanisms and the game prototype production as well.
TASK
P1 Discuss idea generation techniques used by industry practitioners
Brainstorming
Brainstorming can be termed as a common technique utilised by numerous companies involved
in the gaming industry in order to generate new and innovative ideas that can facilitate in the
enhancement of the standard functioning. In the respective technique, 15-20 individuals
working in an organisation sit other in order generate, discuss and evaluate various ideas so as to
choose the most appropriate gaming ideas that can be worked upon. It is a process which allows
the gaming companies to come up with large number of ideas. Every individual is entitles to
share their ideas without any hesitation even the most bizarre ideas are evaluated and discussed
by the the team so as to identify and determine the feasibility as well as the relevancy of the
same (Bailey, Miyata and Yoshida, 2021). The major objective behind the utilisation of
brainstorming technique is to to develop huge number of ideas and to select the most attractive
ideas that can provide monetary benefits to the company.

Scamper
Scamper can be characterised as an ideas generation toll that is very focused and direct in nature.
It is termed as the most reliable and convenient tool that can capitalised by the gaming
companies in order to generate the most applicable game development ideas. Scamper provides a
systemic set of procedures to the gaming companies which can help the same in implementing
modification in current line of gaming technology or to formulate a new gaming device(Dubois
and Weststar, 2021). The following steps needs to be undertaken in order to formulate ideas from
the respective :-
 Substitute : It refers to the replacement of substitution of a gaming advancement.
 Combine : It highlight upon the amalgamation of two or more gaming inputs in order to
establish a more advanced and productive gaming tool.
 Adapt : It a step wherein the previous technologies are re-modified in order to meet the
current requirements of the potential gaming market.
 Modify : It refers to the change in the current set of the gaming tool and technologies in
order to meet up-to the expectation of the target customers.
 Put : The existing technological advancement are put together in order to develop some
new alternative from the same.
 Eliminate : The gaming procedure that provide reduced or no value to the gaming
company's offering are eliminated.
 Reverse : Reverse is step that facilitates expansion to the gaming companies. It motivates
the company to change the scenario and do something unexpected that can provide
excessive competitive advantage to the gaming firm.
P2 Evaluate factors that contribute to the generation of successful ideas250
There are a variety of factors that provide contribution in the development of creative solutions
and innovative gaming ideas to the business organisation engaged in the gaming industry such as
:-
Interest
The interest areas of the customers as well as the expectation of the same needs to be considered
as the first priority while formulating business ideas in the gaming industry (Chursin, and
Semenov, 2020). The gaming ideas are required to be alignment of the customers requirement in

order to encourage customer satisfaction which can further result in the increase in the retention
of the customers in the concerned gaming enterprises.
Trends
The ongoing gaming and technological trends in the market plays a very vital role in the idea
generation process. The current market scenario in the gaming industry needs to be studied and
researched in order to gain insights about the likes and dislikes of the customers and how
companies can incorporate the same in the introduction of new gaming concept in the market.
The companies which follow the market trends are likely to attain higher benefits in the market
environment in comparison to others who do not invest their time in the market research and
study.
Revenue and Returns
Gaming organisations usually focus and direct their time and investment towards those ideas that
has the potential to provide greater revenues to the business enterprise. The return on investment
of gaming proposal is assess and evaluates in order to select the most appropriate proposal that
can lead to higher return in the future.
P3 Evaluate game ideas and design considerations in response to a given brief250
Game ideas needs to be executed in an advanced way in order to gain essential leverage from the
same. Games should have a themes. Themes allows the give an extra competitive edge to the
game and the creativity level also increases due to the same. The visual effects and the gaming
structure allows the company to gain more attention from the customers. Advanced and latest
technology should be optimise by the organisation while formulation and application of visual
effects within the team. While facilitating the design and development of game, the developers of
the game needs to concentrate on the sounds. Attractive sounds should be taken into
consideration so that the individuals gaming experience can be accelerated in a productive
manner.
The design play a very significant role in the game development process. Design of the games
help the developer the capture the attention from more and more potential customers (Whitson,
2020).
In order to develop a game in an effective manner, it is very important form the company to
choose a game that is attractive in nature and can appeal to the target audience. This can be

achieved through the design of the game. The design should be very pleasing and interesting in
order to persuade the customers to invest in the game (Parker, 2021).
The design should not be confusing so that individual can related to the same in an easy manner
and no furtherer explanation and complexity can restrict them to play the respective game.
In order to develop a competent and attractive game, it is very prominent for developer to work
on the rules and regulation of the game to state the instructions of the same in a very strategic
manner .
Mechanics of the games is a very essential element of the game development procedure. The
mechanism needs to be extremely smooth and easy to operate in order to reduce the chances of
any difficulties or errors faced by the customers while playing the same.
The goals of the game needs to be establishment in a very organised way so that the ultimate
execution of the games results in the attainment of all the goals that were facilitates in relation
with the design and development of the game (Alavesa and Arhippainen, 2020).
The rules and regulation of the games needs to mentioned and demonstrated in the game through
a simplifies approach. The reason behind the same is the fact that it is important for the games to
understand the instruction in order to play the game without any confusion.
Hence, it can be stated that game developed and the gaming organisations should emphasis a lot
on the design and development in order to establish the final result and position the same
productively and efficiently.
P4 Prepare a game design proposal and supporting documentation
Game proposal can be termed as the statement that details about the description of the game as
well as the specifications related to the same (Muzaki, 2020). It details about the elements and
part of the game.
It also projects upon the financial and requirement as well as the sources of funds that needs to
be capitalised upon in order to facilitate the operations as well as marketing of the game. The
necessary illustration as well as the visuals of the game also needs to be included in the game
proposal.
In order to develop a game proposal relating to the following consideration needs to be
emphasised upon :-
Game Concept Statement

The concept of the game needs to be described in the particular section. It involves the overview
of the game and the unique selling proposition of the same. It details about what it will offer to
the audience and how it will be a game changer for the current industry.
The idea description
The idea and purpose of the game is mentioned under this section. The reason behind the
selection of the idea also needs to be described in the game proposal (Sotamaa and Svelch,
2021).
Gameplay outline
The procedures as well as the mechanism of the game will be discussed under the section. This
involves the rules of the games, the theme of the game, how it will be played, how many players
can access the game, instruction of the game etc.
Target audience
The identification of the target audiences as well as the marketing approaches that will be taken
into consideration in order to persuade the customers to purchase the offering provided by the
gaming organisation in the respective industry.
Management and Development Plan
The management process involved in the game development needs be illustrated in a step by
step procedure in the game proposal. It will provide a detailed brief of what all management
practices as well as the approaches that will be implemented in order to facilitate operations ans
well as the development of the game.
Assessment and Evaluation
The last section of the game proposal includes a detailed assessment as well as the evaluation of
the entire game development process and the estimated success rate of the same in the market
environment.
P5 Create a functional game prototype using industry-standard tools and techniques
In order to develop and create gaming prototype, it very essential top incorporate the following
industry tools and techniques :-
 In vision can be termed as a screen tool that helps the game firms to design the gaming
projects in an advance manner. In vision allows the game developer to optimise on highly
effective gaming prototypes that can facilitate in designing the game. The mobile as well

as the web developmental projects can also be executed through the utilisation of In
vision technique. It gives a platform to the apple as well as the android users. In vision
allows the developers to create interesting prototypes that can extremely attractive to the
customers and can enhance their interest in the game as well. The respective tool can
considered to be very flexible in the teams and various individuals can work on the same
with ease and efficiency. It allows various features to the team of developers to share
inputs as well as the coordinate and collaborate flexibly with the each other.
 Adobe XD can be characterised as a very progressive tool that allows the game developer
to share the prototypes with each other in an advance and productive
manner( Kortemeyer, 2020). The availability and functionality has helped in
enhancement of cloud services provided by Adobe. It is a well known and reliable tool
that can utilised by the leading gaming organisation in order to develop their prototypes
in a systematic way.
 Wire framing tools such as Balsamiq mock-ups also provide creative solutions and
attributes to the developers through which they formulate interactive wireframes. The
creation and formulation of wireframes through the optimisation of this specific tool is
very easy. The efficiency rate of the particular tool is also very high as well. The pdf
element of the respective tool is very popular among the gaming firm as they can be
transformed into a prototype which can sent through a click. These transformed pdf can
be opened as links through the other partners with which these pdf's has been shared
with.
P6 Refine a game prototype through iterative testing and revision
The iterative testing can be defined as the implementation of gradual changes and addition of
newer updates to a gaming product. The results of the various tests as well as the feedbacks of
the game users are required to be taken care of. The iterative testing allows the game developers
to facilitate the management of the gaming program in a very advance manner so that any
possible alteration can be proceeded in an effective way ( Keith, 2020).
In order refine prototype through iterative testing and revision following points needs to be
considered by the prototyping agent :-
 The outlining of the specific elements or the gaming concept of the game that needs to be
tested.

 The testing phase is required to be implemented as soon as possible in order to detects
the issues and concerns pertaining to a specific attribute of the gaming prototype
efficiently.
 The monitoring and tracking of all the existing issues and problems needs to be
conducted in a deliberate and consistent manner so that no issue or concern is left aside
and equal attention is provided to all the problems.
 The strategy behind the game as well as the vision of the game should be in alignment of
the testing procedure in order to ensure the purpose of the game is intact.
 The testing needs to be very smooth and agent facilitating the carnages should always
concentrate upon the minor alterations. This will enhance the manageability of the
operations and the testing procedures within the set time frame. The respective practice
will help to meet up to the deadlines and their will be no delay in testing process as well.
 Its is very essential and one of the major aspect of the iterative testing to document the
entire change process in a organiser way. This will help the agent to maintain a statement
of the changes that are being implemented and a given stage of product development
process (Sotamaa, Jørgensen and Sandqvist, 2020).
P7 Present a functional game prototype to a defined audience
In order to design a functional game prototype, the following steps needs to considered by the
concerned firm involved in the formation of functional prototype :-
 The transition or the conversion of the paper work into a software design is a very
critical step that needs to be facilitate in an appropriate manner.
 The user interface of the game project needs to be very attractive so that the attention of
the audience can be attained through the same (Paasonen, 2020).
 The visual prototype of the game need be attractive enough to enhance the interest of the
audience towards the same.
 In order to present functional prototype to enhance the engagement of the audience. It is
essential to provide them with the clear understanding about the gaming projects and how
it can be useful for them.
 The presentation needs to be quite short and concise so that audience do not get bored of
the same and are aligned with prospectus of the presentation from the start to the finish.

 The individuals involved in the facilitation of the functional prototype presentation to the
audience needs to very informative and intelligent enough the direct the goals of the
presentation to the audience in an effective manner.
P8 Discuss gameplay mechanisms, testing and the development process involved in the
production of a game prototype
The game play mechanism can be termed as the procedures that are incorporated in the game
development process in order to lead the execution of the final game product. The mechanism
needs to be competent and reliable in order to enhance the credibility of the gaming projects.
The testing of the game can be done through various available techniques in the market. The
testing is a very essential aspect of the game development process as it help the game
development to identify the extent to which they have been able to meet the project objectives.
The prototypes needs to be tested on a regular basis in order to keep them updated to the current
market standards and to add new modification as well as specifications in the same as well
(Engström, 2020). The development process of the gaming prototype as a very complex and
necessary focus and concentration needs to given to the particular process in order to reduce or
eliminate the possibilities of deviations in relation with the same. This will help to save the time
of the prototyping agent as lead to bett6er formation as well as execution of the same.
CONCLUSION
From the above discussed matter, it can be summarised that formulation of games is a complex
task and various elements and procedures are incorporate in the same which needs to be worker
upon in a consistent way in order enhance the authenticity of the same. The ideas behind the
establishment of the game needs to be so solid that the concept of the game can be capitalised by
the firm in order to enhance the engagement of the costumers towards the same. The utilisation
of effective tool and techniques needs to implemented in order to facilitate the processing
prototyping phase. The testing of the prototypes as well as the evaluation of each and every stage
needs to be conducted on a regular basis in order accelerate the leverage associated with the
same in the target market environment.

REFERENCES
Books and Journals
Papadakis, S., 2020. Evaluating a game-development approach to teach introductory
programming concepts in secondary education. International Journal of Technology
Enhanced Learning, 12(2), pp.127-145.
Bailey, E.N., Miyata, K. and Yoshida, T., 2021. Gender composition of teams and studios in
video game development. Games and Culture, 16(1), pp.42-64.
Dubois, L.E. and Weststar, J., 2021. Games-as-a-service: Conflicted identities on the new front-
line of video game development. New Media & Society, p.1461444821995815.
Chursin, G. and Semenov, M., 2020, March. Learning game development with Unity3D engine
and Arduino microcontroller. In Journal of Physics: Conference Series (Vol. 1488, No.
1, p. 012023). IOP Publishing.
Whitson, J.R., 2020. What can we learn from studio studies ethnographies?: a “messy” account
of game development materiality, learning, and expertise. Games and Culture, 15(3),
pp.266-2
Alavesa, P. and Arhippainen, L., 2020. A Game Palette and Guidelines for Game Development
for Minority Languages-Case Karelian. In DiGRA Conference.
Sotamaa, O. and Svelch, J., 2021. Game Production Studies.
Kortemeyer, G., 2020, April. Game development for teaching physics. In Journal of Physics:
Conference Series (Vol. 1512, No. 1, p. 012024). IOP Publishing.
Keith, C., 2020. Agile Game Development. Pearson Technology Group Canada.
Sotamaa, O., Jørgensen, K. and Sandqvist, U., 2020. Public game funding in the Nordic region.
International Journal of Cultural Policy, 26(5), pp.617-632.
Paasonen, V., 2020. The utilization of crowdsourcing in video game development in the Finnish
video game industry.
Engström, H., 2020. Game Development Research.
Muzaki, F.I., 2020, November. Game Development for Indonesian Language Evaluation
Materials in Elementary Schools. In 2nd Early Childhood and Primary Childhood
Education (ECPE 2020) (pp. 127-131). Atlantis Press.
Parker, J.R., 2021. Game Development Using Python. Stylus Publishing, LLC.