Assignment on Gamification in Gillian Mobile Application

Running head: GAMIFICATION IN GILLIAN MOBILE APPLICATION 1
Gamification in Gillian Mobile Application
Student’s Name
Institutional Affiliation

GAMIFICATION IN GILLIAN MOBILE APPLICATION 2
Gamification in Gillian Mobile Application
Introduction
Technology in the 21st century has turned out to one of the best factors of success when
properly utilized. The traditional way of carrying out activities is gradually being replaced with
technological applications that have incorporated intelligence to provide services as required.
The designers of technological devices and solutions have tried to come up with various concepts
that are similar to the human thinking. With the incorporation of technology in the way of life,
there have been efficiency and accuracy matters achieved in business. One of the applications of
technology is Gamification. Gamification is the process of considering some existing application
and integrate gaming mechanics with the purpose of motivating participation, loyalty, and
engagement. Gamification incorporates techniques that are data-driven used by the game
designers to engage users. In Gamification, nongame experiences are utilized to trigger actions
and add value to an organization. Businesses have come up with applications that have
gamification features (Zichermann, 2011). An example of such applications is Jillian which is
a physical fitness application which is owned and managed by Jillian Michaels. In this piece of
work, Jillian application will be analyzed starting from its design and application. Also, being an
information system, it must follow the guidelines for designing an information system, and due
to this reason, this work will focus on how the application can be improved to make it more
effective.
Jillian Application Gamification overview
Gamification is a tool supposed to be a business tool that that should be aimed at
achieving the goals of a particular organization. One of the factors that should be considered

GAMIFICATION IN GILLIAN MOBILE APPLICATION 3
before deployment of Gamification application is whether it has met the requirements to serve
the essential purpose. For a Gamification application to serve the purpose it is designed for; the
user should move in straightforward steps to accomplish the task (Hamari, 2014). The time
taken to navigate through the application to benefit from the system should always be-be
minimal. In the design of Jillian gamification application, when the user's launch it takes must be
knowing where the functionality they want is located else they have to navigate to all other
functions before they can get a particular service. It implies that the time taken within the system
is not definite. To reduce the time required within the system, it should incorporate
categorization of the various services it offers in that whenever a client gets to the system; they
take a particular route that is related to the service they are looking for.
Jillian Mobile Application Design Issues and how it can be improved
Gillian in their Gamification application has assumed that whoever gets in their system is
aware of what they offer. The designer did not include help tap for the new users who may
require their services. They have centralized on the services they offer which in return reduces
learnability while in the system. It is the responsibility of the designer of any system consider
novice users of a system and how they can be accommodated in the system (Deterding, 2012).
To accomplish the learnability, Jillian should include a help tab that provides navigation help to
new users who would like to start using the system. When a help tab is incorporated, the time
spent in any system is usually reduced since they are aware of what is expected of them.
Employee engagement is strongly connected to key corporate results. Little or absence of
engagement is a noteworthy limitation in business, employee engagement in any Gamification
can spare organizations an enormous amount of money which is a characteristic driving
inspiration that can motivate accomplish more. When employees communicate with the