Business Plan for GHS Grocery Shop - Desklib

This business plan covers the vision, goals, legal requirements, marketing approach, running business, and finance description for GHS grocery shop.

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Name:
Business Plan for:
(Please use this template in conjunction with the guide Prepare a business
plan)
Document Version:
Date:
Completed by:

Business plan contents
Executive Summary.................................................................................................................................... 1
1. Executive summary................................................................................................................................... 1
2. Business details......................................................................................................................................... 2
Key personnel................................................................................................................................................ 3
Vision............................................................................................................................................................ 4
3. Business Overview.................................................................................................................................... 4
4a. Business goals........................................................................................................................................ 4
4b. What the business does.......................................................................................................................... 5
4c. What makes the business different..........................................................................................................5
4e. Legal requirements.................................................................................................................................. 6
Marketing..................................................................................................................................................... 7
5. Market research......................................................................................................................................... 7
6. Market Overview........................................................................................................................................ 7
7. Competitor analysis................................................................................................................................... 8
8. Sales......................................................................................................................................................... 9
9. Marketing................................................................................................................................................... 9
10. Pricing................................................................................................................................................... 10
Running the business............................................................................................................................... 11
11. Staff....................................................................................................................................................... 11
12. Premises............................................................................................................................................... 11
13. Suppliers............................................................................................................................................... 11
14. Equipment............................................................................................................................................. 12
15. Managing operational risks.................................................................................................................... 12
Finance....................................................................................................................................................... 13
16. Finance.................................................................................................................................................. 13
17. Profit and loss forecast.......................................................................................................................... 15
18. Sourcing finance.................................................................................................................................... 16
19. Cash flow forecast................................................................................................................................. 17

Executive Summary
1. Executive summary
Business plan, a systematic approach which involves the business details, usually describe
how it should be follow in order to achieve the business goals and objectives. Following report
illustrated the business plan for GHS grocery shop, it covers the vision for business which
includes the business goals, overviews, legal requirement, it also include the marketing
approach for business, and running business and finance description.
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2. Business details
Company name:
GHS grocery shop
Telephone number:
1254xxxxxxx
Legal status:
Retail business
Advisors:
Real Estate Agency’s, Tax Advisor
Are you / will you be VAT registered:
Yes
Do you have an online presence:
Yes
The business will:(Provide a brief description of what your business will do)
Business will provide the convenient products also provides the Ayurveda grocery
products.
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Key personnel
Details of owner(s):
Name:John sparrow
Position/main responsibilities: Director
Experience and knowledge of our industry:5 Years Experience in retail industry
Previous employment: 10 downing street, London
Key skills brought to the business:Sales negotiation, management, customer care
sector.
Business experience and any training undertaken:‘Crash Course’- grocery business
Academic/professional qualifications:Business Management Trainings, coremarketing
approach.
Most recent salary £40000
Other key personnel (including shareholders):
Name:Alison parker
Position/main responsibilities:Manager, marketing consultant
Experience and knowledge of our industry:4 years Experience in marketing
management
Previous employment:executive marketing manager at reputed retain organisation
Key skills brought to the business:Property management skills, communication skills,
negotiation skills
Business experience and any training undertaken:crash course in marketing and
business management
Academic/professional qualifications:bachelors in management, done marketing
course from recognised university
Most recent salary £ 28000
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Vision
2. Business Overview
Main idea of GHS grocery store is-
1. To develop the revenues by providing better grocery services to customers.
2. Store will select the nearby location so that old people do not require to go further.
3. Providing better and comfort facilities as economical price on products.
4a. Business goals
 To develop good revenues within the two month of business by distributing
best services to the customers.
 To create the customer attraction with right and unique product identification for
the grocery stores within a month.
Where do you see your business in 3-5 years’ time?
 For the grocery shop I see the business at its peak point with maximum market
share in retail sector, also with good and high revenue turnover as £100,000
net income per month.
 Developed staff base with almost 100 staff members to increase the business
productivity.
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4b. What the business does
Product/service Features Benefits
 Design  Unique design and
planification helps
to achieve full
performance of the
product (for
example: adding
technologies
attributes in
products)
 Adding Value of
the grocery
product.
 Connecting
with
community
 Potential for good
revenues as
relationship with
communal farmers
helps in price
negotiations.
 Competitive edge
and always
availability of
resources,
assumes higher
profit in the future
 Ayurveda
groceries
 Attract health
conscious
customers
 Unique product
will develop the
good brand image
in the market.
 Better counter
services
 Great facilities for
customers
 Give the
opportunity to
attract more
customers as by
providing better
and fast counter
services
4c. What makes the business different
Your product/service is unique or different compared with the competition because:
 Unique designing in products
 Affordable price
 Convenient for every age group
 Direct selling of the products
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4d. SWOT analysis
What are the key strengths of your business:
Current state of the business is good as it is at its initial stage, have better
infrastructure and qualified employees. Also stakeholders are proficient. Stores’ good
infrastructure enables to accomplished the goals in a effective manner.
What are the key weaknesses of your business:
Lack of knowledge in digital marketing is the weakness which is identified for the
business. Also lack in training and development programs for the employees also
affecting the work place culture. Covid is another reason, thus because of this market
underwent to lockdown condition.
What are the opportunities:
By the utilisation of new emerging technologies business can easily acquire the good
market position. As to use the artificial intelligence technology to provide on time
solution for the customer’s query and also helpful in decision making process.
What are the threats your business faces:
Intense competition among the retail industry is the biggest threat for the firm, also
changes in economy can develop many obstacles for the business.
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4e. Legal requirements
(including regulations and licences particular to your business)
The legal requirements that apply in your business are:
1. Business name registration
2. Get insured
3. Health and safety measures
4. Comply with the data laws
You will meet your legal requirements by:
1. I will complete all the necessary documents for registering the business name.
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Marketing
5. Market research
Trends in your chosen market are:
Selling products online is consider as non-negotiable
Use of Omni channels are developing more remarkable shopping experiences for the
customers
Utilisation of the automation technology helps the retail firm to maintain the worker shortage.
How you know this:
 By own experience working in retail industry for almost 5 years.
6. Market Overview
The customer groups you will be selling to are and what is the market size are:
1. The customers are the every group people who come across to grocery shop
for buying convenient products.
Your customer research has shown what your customers want is:
1. Customer wants economical products which fulfils their needs and requirements, also
store is available at UK street so customer do not required to come far away from their
home.
How you know this:
 The statistics and own experience from Retail industry.
How many customers / clients do you require and what will you sell them
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
For the grocery shop, good range of customers are required as stores need to be full and
websites of the firm also required enough traffic. Better Ayurveda and other grocery items will
be sell to the customers.
7.Competitor analysis
Competitor name Strengths Weaknesses
 Blue moon
grocery
 Good market share  Bad management
Full sky store  Good utilisation of
marketing
 Limited customer
range (focus only in
families)
 Blue sky  Professional
management
 High Prices
 Array general Better team
management
 Ordinary products and
services
 Waterfall
express store
 Direct marketing
channel
 Lacking in leadership
What information have you gathered on your competitors
 The above information is gathered by the customer’s feedback and their
financial statement.
How you can improve on their offer and/or price(s):
Implementation of better work management and good leadership will help in improving work
environment so that better pricing strategy can be chosen for the products and services.
Competitive advantage:
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 Economical and affordable price, unique product design better services.
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8.Sales
Sales will be done through the direct selling , also done through the online digital challenge.
9. Marketing
Marketing can be done to target the local customers usually demographic segment.
How and where will you promote your product/service?
Promotion through the traditional tools as television, radio, flyers and also from the social
media platforms such as Facebook, Instagram, email marketing.
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10. Pricing
How you can calculate your prices:
 Prices calculated on the daily and also monthly basis.
How your prices compare with the competition:
Product/service Your price(s) Range of competitor
prices (per unit)
Single product £45 £65
Ayurveda product £80 £100
Bakery and bread product £50 £60
Oil, sauces £78 £84
Frozen food item £65 £70
Dairy products £50 £60
Pasta and rice £56 £62
Reasons for the difference between your price(s) and your competitors’ price(s):
 Because we are buying every property individually with our special concept and
also for the retail item it is necessary to maintain the food standards which
allow as make a replanning - increasing the quantity of the products. This
concept allow as to get more profit from every product and to keep the
economical prices.
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Running the business
11. Staff
Role Total cost Necessary
experience
Specialist skills and/or
qualifications
 Perform the
specific operation
£5,0000
per deal
 Market
research skills
 Experience
min. 5 years
 Retail market
advisor
 Find the best deals
in the market
 Team
management
£30,0000
per year
 5+ years
Management
experience
 High management
skills
 Communication
skill
 Language skills
 Front desk
staff( 5 people)
£50,0000
per
property
 Full
experienced in
different areas
of front desk
management
 Better services to
customer and
remarkable
experience to
customers.
12. Premises
Cost £
Premises required at start-up: £4500
Premises required in the future (if different): £5000
13. Suppliers
Your key suppliers and their credit terms
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Supplier What you’ll buy from them Number of days’
credit
 Ancient farmers  Finished goods  6 months
Blue organiser  Dairy products  6 months
 Moon express  Frozen food  6 months

14. Equipment
15. Managing operational risks
Risk Solution
Staff
Proper budgeting will
cause the problem in
investment.
 Manager will not able to
handle all the team
members in the future.
 Use alternative (Plan B)
to support the budget
plan
 Hire the assistant for the
Manager in the future
Suppliers
 If prices for the products
are higher and supplier
is not ready for the
negotiation
 Connect with the suitable
vendors so that prices on
the products can be
negotiated.
Financial
 Exceed limit in
investment or in
marketing
 Proper budget planning can
help to resolve financial
problem, or to record the
transactional statement
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Resource When How funded Cost £ per
unit
 Human resources At initial
point of
business
 stakeholder £450
 technological
equipment
Initial
point
 stakeholder £5000
 Machinery and
smart devices
 initial  Business £650

Marketing
 Change in consumer
trend  To follow the current
marketing trends.
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Finance
(The financial section of the template is intended for business planning purposes only. If financial tables are to be
used for any other purpose other than cashflow management, then we strongly recommend you consult an accountant
or tax advisor)
Please double click in the table below to access the embedded Microsoft Excel sheets to input your
figures, Microsoft Excel will automatically update the total for you.If you do not have access to
Microsoft Excel you can use the link below this table and save the file onto your PC. You can then useOpen
Source Softwaresuch as Google Docs or OpenOffice to access the information by uploading the file into
this software. Please note that all tables can be customised and additional rows and categories can be
added.
16.Finance
Calculate how much money you need before you start trading
£
First Property price 22100.00
Professional fees 67100.00
Insurance 102100.00
Marketing 217100.00
Other (please specify) 17100.00
Dairy products 117100.00
Staff wages 67100.00
Manager yearly wages 47100.00
Refurbish materials 47100.00
TOTAL £
70,3900.0
0
* Total from here should be used in 22 Sourcing finance below
You can also download the start up costs table shown above in Microsoft Excel format.
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Personal survival budget
Estimated annual personal expenditure (this helps you work out the minimum amount you need
to earn from your business in the first year and how much money you might need to borrow to start the
business)
Estimated expenditure £
Mortgage 900
Council tax 150
Utilities (gas, electricity, water etc) 300
Personal and property insurance 350
General housekeeping expenses (store rent) 560
Phone and internet 870
Car tax and insurance 500
Car running expenses 590
HP repayments 50
Hire charges 350
Subscriptions to journals, professional bodies, etc 560
Savings plans & pension contributions 450
Contingencies 420
Tax 430
Other: please specify 380
0
Total personal expenditure 6868
Estimated personal income (after tax)
Income from family, partner (total) 500
Other income (specify the source) 100
Total personal income 0
Total survival income required from the business (after tax) 600
Current income £ 80000
You can also download the personal survival budget table shown above in Microsoft Excel format.
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17. Profit and loss forecast
Year 1
(£)
Year 2
(£)
Year 3
(£)
Total expected from products 5000 65000 10000
Less variable costs 500 600 750
Gross profit (sales less variable costs) = 5500 65600 10750
Calculate your gross profit margin %
(gross profit divided by total sales x 100)
(A)
80.08 955.1 156.5
Salaries/wages (survival income + any staff) 150 200 300
Premises (including rent, rates, utilities) 200 250 350
Telephone and broadband 100 150 220
Printing, post and stationery 200 250 400
Advertising and promotion 400 450 500
Bank charges 450 500 600
Professional fees 390 420 480
Insurances 500 540 600
Bank/HP/Interest (payable to your bank) 200 270 320
Stock 0 0 0
Consumables 0 0 0
Equipment and vehicle leasing 400 580 640
Depreciation 0 0 0
Other (please specify) 600 670 710
Other 0 0 0
Other 0 0 0
Total fixed costs 3590 4280 5120
Net profit (gross profit less fixed cost) 3590 4280 5120
Calculate your net profit margin (net profit
divided by total sales x 100) 52.27 62.31 74.54
Calculate your breakeven Year 1
(£)
Year 2
(£)
Year 3
(£)
Total variable costs + total fixed costs (B) 4090 4850 5870
You can also download the profit and loss forecast table shown above in Microsoft Excel format.
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18. Sourcing finance
Total borrowing requirement for the business
£
Start-up costs 6000
Personal start-up contributions - 5000
Other start-up contributions - 450
Total required = 11450
The assets you have available as security
= 11450
You can also download the sourcing finance table shown above in Microsoft Excel format.
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19. Cash flow forecast
See Excel file that accompanies this Business Plan
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