Forces Shaping the Car Manufacturing Industry

Global Business
Environment-2

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Explain the major forces shaping the business environment of the car manufacturing industry.
In your analysis, you should explain how the industry has changed in the last few years..........3
Identify and critically assess other businesses currently linked to the global automotive
industry which may not be profitable in the long run to invest in...............................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Global Business Environment defines the three different terms which describe the reality of
the nature of international trade that include the fundamental way of the result of various forces
that shape the nature and dynamics of global commerce. In this context Global Business is
broadly considered as the integrated increasing environment which includes technological
advancement competitive dynamics and intercultural effectiveness in order to conduct
international business. Moreover Global Business Environment is classified into external and
internal environment and includes various Frameworks with it in order to analyse the market
condition. Global Business also includes the Global Traders for the growth of business that
require business people and Organisation by involving them in the globalised world (Kasemsap,
2018). Therefore involving within the global environment is become beneficial for the company
but it is also risky as it includes various changes with it.
In order to carry forward this report Volvo group is considered which is a Swedish global
manufacturing company founded in 1927 and headquarter in Sweden. Company deals in various
activities including manufacturing distributing and selling of buses cars trucks and other
construction equipments. Moreover this report is going to cover the prominent forces which
shape the business environment and also leads to change the industry in the upcoming years at
also provide the critical assessment regarding the various changes that takes place in the future in
the automotive industry which drive towards the production of electric car in order to gain
competitive advantage.
MAIN BODY
Explain the major forces shaping the business environment of the car manufacturing industry. In
your analysis, you should explain how the industry has changed in the last few years
By considering the emerging trends of electric vehicles they are entirely different from the
entire internal combustion engine. Moreover it leads to develop opportunities for the charging
stations and increase their business as the electric car is charged at EV charging station and it is
also child at the home and other private charging station. In this context it also leads to develop
the training centres along with the charging station repair business. Therefore the new imaging
business opportunities regarding the production of electric cars is analysed with the help of two
prominent frameworks: