The Global Business Environment: Assessment 1

This study evaluates the external and internal factors that influence the performance of the business environment and suggests the application of theories and models for improvement in business performance at the international market. It includes SWOT and PESTEL analysis, Porter’s five forces, value chain management, and competitive advantage concerning sustainability development.

Global Business
Environment: Assessment 1
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Evaluation and analysis of external internal factors influence performance of business
environment effectiveness...........................................................................................................3
SWOT analysis................................................................................................................................3
PESTEL analysis.............................................................................................................................3
Application of theories and models for improvement in business performance at international
market..........................................................................................................................................3
Porter’s five forces...........................................................................................................................3
Value chain management.................................................................................................................4
Competitive advantage concerning on sustainability development.............................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................5
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INTRODUCTION
Business environment is combination, management and evaluation of various factors like
customer, stakeholders, shareholders, competitive industries, employee and many more. Also,
sustainability dvelopmeenet within business at global market requires consideration of all these
aspects (Walls and et.al., 2020). Range rover is all above automobile industry which provides
their services at international market. It has multiple types of cars with quality of brands name.
Inivdiual business has responsibility to evaluate external, internal business environmental factors
and application of theories, models for consistency development in business practice. This study
will provide information about company face challenges and how effectively manage their
business performance with identification of theories and models utilization process.
MAIN BODY
Evaluation and analysis of external internal factors influence performance of business
environment effectiveness
Internal factor: It includes various challenges like plans-policies, labour performance, different
department decision-making and their activities and many more. Proper management of internal
business forces is not easier task it requires consideration and identification of various activities
and it mainly evaluate and consider by application of SWOT analysis (Nani and Safitri, 2021).
SWOT analysis
Strength Weakness
 One of the most establish automobile
industry, brand image and reputation in
market because its mainly consider to
provide quality of products.
 Range rover industry considers that
they involve practices with not provide
harm to environment from their
vehicles with involvement of effective
approaches.
 Lack of services availability and when
any part of their vehicle get harm its not
easier to found their body parts.
 High competitive market so people
have other options for buying shares.
Opportunities Threat
 Continues attraction development of  Competitive automobile industries
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people towards with automobile
industry is biggest opportunity.
 Effectiveness in customer buying
activities, continues income level
improvement directly influence sales
because various people consider to
continuously changing their vehicles.
which offering more additional
services, with lower cost.
 Increasing patrol, fuel, diesel cost is
also challenging term for this company.
External factor: One of the most challenging aspects for almost every industry which consider
expanding their business at international level. Knowledge about this term its essential to know
external forces which impacts on business performance with utilization of PESTEL analysis
approach (Eynard, Melis and Tabasso, 2020). Survives and regular performance improvement at
global marketing mainly requires proper identification and evaluation of external forces because
without consideration of external factors its not easier to get new opportunity.
PESTEL analysis
 Political factor: Rang rover industry product rate directly affects by changes and
variation in government tax rates increment. Because variation in tax rate its has
responsibility to increase product rates and it influences people buying decision. So idea
about this approach its essential that before changes in rate they do have to engage some
resources with fewer rate so its not essential to develop higher changes.
 Economic factor: Higher inflation rates, variation in transportation rates are major
challenging aspects of this industry. It provides their services in various countries so
chance and increasing in export cost influence product rate as well. Furthermore,
essential to consider this term and kneeing about this factors they have to develop
variation in cots with consideration of tat their sales will not get affects from it.
 Social factor: Range rover industry always believes in fulfil social needs throughout
charity, social believes and develop communities which helps to people and many more.
But the major challenging factors at global market selling are inivdiual country people
have different mind-set and they prefer different things. Therefore, important to
determine cultural believes of people and their requirement identification.
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 Technological factor: One of the most challenging factors and essential for survives in
competitive market as well. Continues innovation require money and expenses in
manufacturing of product and promotional aspect (Robbins and et.al., 2021). Range rover
has power and its major potential is that they continuously engage new techniques on
their vehicle which attract people attraction and it beneficial approach for marinating
good position in competitive market place.
 Environmental factor: Automobile industry production process influence and
continuously raises air pollution in manufacturing process. So its unethical term,
knowledge about this term its essential to involve effective practices which has potential
to manage this approach because people mainly attract with organization who believes
and consider maintenance of environment effectiveness.
 Legal factor: Range rover performance when they decide to expands their business at
international market which means different countries and export their products and
services in different country, so its important to follows and evaluate their legal function
for effective reputation development. Because without consideration of legal approaches
directly impacts on business establishment and they will not get develop their business.
Application of theories and models for improvement in business performance at international
market
Porter’s five forces: Survives in the competitive world or international market area sits essential
applies and uses of theory because it provide idea to involve new practices and which factors has
badly affects business environment effectiveness. Application of this theory useful for more
efficiency and profitability improvement within business practices. So porter’s five major
practices and forces are as follows,
 Competition among existing competitors (lower): Various automobile industries
provide different range of cars. Consideration about this terms that global environment so
many industries provide automobile services with effective manner. Knowledge about
this term its important to involve new application within manufacturing activity and
mainly consider that involve new pricing decision, innovative techniques and different
practices which not available in other car. But the major things which is this industry
effective from their fixed costs long term stability and their product effectiveness from
long term is one of powerful approach.
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 Bargaining power of customers (Lower): Bargaining power to customer is not high
because people mainly influence and develop interest towards with their product services
by their quality and effective brand name so this industry products not higher
effectiveness and not face many challenges and issues from customer behaviours (Chen
and et.al.,2021).
 Bargaining power of suppliers (higher): Supplier bargaining power influences overall
business activities because when manufacturing industry prepares products from
operational activity they require resources from different supplier. Like Range rover
performance affects by tyre distributor industries according to their manufacturing
process they do have to exchange and develop variation in their product prising. So
supplier bargaining activity badly affects business activities. Knowledge about this term
its essential to maintain good relation with supplier so they provide resources at good
price.
 Threat of substitute products (higher): Audience who consider to buying car, they
have various operations, because multiple automobile industries provide cars at different
costs. Furthermore, essential to engage new products which have power to manage
various aspects with consideration of effective approach and utilization of innovative
practice continuously improvement industry goodwill and reputation and also people
attraction influence towards with the products.
 Threat of new entrants (higher): Range rover industry mainly face this challenge from
new and other competitive industry products and services. Because people mainly attract
with products which has applies innovative practices and effective services distribution in
their products. Multiple automobile manufacturing industries use and applies similar
application, features in their products so it influences effects on sales and profitability.
Idea about this term its important to involve continue new innovative features and
applications in cars so it increase people attraction towards with the products and
services.
Value chain management model
 Primary activities
Inbound logistic: It mainly refers to includes activities where operation department develop
starting practices and essential raw material and resources involvement in manufacturing
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effectiveness. Rang rover industry play major role in automobile industry but its require
consideration that their supply team and supplier perform their task with great manner or not.
From the business expansion at global marketing management of supplier activity is difficult,
changes in transportation activities and supplier behaviour directly impacts on product
availability.
Operation: Next is operational activity which mainly refers to include product manufacturing,
Range rover industry has huge production area in UK, firstly this car launch in this country. Its
very important term that this company develop continues improvement in production process,
but major challenging term is directly impacts on labour performance and their activities towards
with the utilization of machinery and resources with proper manner.
Outbound logistic: Evaluation of supply and demand equation allotment process which means
completion of product manufacturing process next is supply of product according to requirement
identification, product supply at international market mainly refers to develop efficiency in
supply and transportation activity (Novais, Gomes and Romão, 2021).
Marketing and sales: Rang rover industry marketing activity is great because it mainly uses
television advertising which highly useful for customer attraction dvelopmeenet as well and this
company has great employee in for sales performance improvement. But from the new
technological applications for promotional activity badly affects on their marketing activity.
Service: Distribution of effective application for service develop activity its essential to involve
continues practices for more efficiency expansion after completion of product supply to customer
that means customer demand completion company management team has responsibility to
provide best and most sustainable product distribution activity and proper service provide if they
feel any problems on new product, consider it and resolve it for good and reputation
development. Range rover industry when decide to maintain reputation in market area or
international market are they have to consider that they provide effective services which develop
more attraction towards with the company activities. Secondary activities
It includes activities and practices which essential for consider by manufacturing industry like
firm infrastructure, human resources management and procurement.
Firm infrastructure is all above refers to includes activities and approaches like overall
business effectiveness. And it mainly develops with proper planning and reorganization of
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effective approaches which has power to maintain various aspects like financial factors, team
management, select of right employee who has great skills, innovative things involvement, and
regular or continues evaluating and identify business product performance and many more. So its
not easier to develop firm infrastructure with effective manner. But consideration and proper
planning is sustainable approach. Next is human resources management activity and its one of
the most challenging term because understating of people behaviour is not easier approach.
Competitive advantage concerning on sustainability development
A competitive advantage mainly refers to involve and add practices which have power to
manage various tasks with great manner. It mainly includes approach like expansion of product
price develop less their competitive industry is one of the biggest effective strategy which is
beneficial for long term customer attraction dvelopmeenet and people feel more impressive
manner. Range rover industry when consider that it mainly uses consistency in product pricing it
defiantly improve customer attraction as well as it looks different form their competitive
industries as well. Because it maintain their product cost with using of quality of product.
Also, survives and different reputation dvelopmeenet towards with business activities also
includes consideration and identification of promotional strategy and sales strategy. Utilization
of effective marketing activities is one of the most essential terms to business performance
improvement and dvelopmeenet at international market. Range rover also uses website
applications for product booking and buying approach. Expansion of this strategy customer can
easily buy products and services. So its easier application to survives in the competitive market
with utilization of innovative and digital practices.
So focus on cost learning, focus, involvement of innovative selling approaches,
differentiation these three aspects has major power to influence overall business performance at
international market service distribution. Different and attractive industry performance is mainly
develop by application of this term without consideration of this term its not easier to survives in
the competitive market world. Utilization of all these approaches will defiantly develop
efficiency in business activities for long term.
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CONCLUSION
It has been summarized from the above reflective study that business environment
effectiveness development requires consideration and identification of various factors and it has
to face many challenges as well. This study has been gives that determination of external forces
and internal business environment forces badly affects industry performance but evaluation and
continues understanding about external, internal factors useful for continue performance
improvement. It has been very clear from the overall study that porter’s five forces, value chain
management and appropriate evaluation of changes for sustainability development in Range
rover automobile industry.
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REFERENCES
Books and journals
Walls, H., and et.al., 2020. Advancing alcohol research in low-income and middle-income
countries: a global alcohol environment framework. BMJ global healths. 5(4).
p.e001958.
Nani, D. A. and Safitri, V. A. D., 2021. Exploring the relationship between formal management
control systems, organisational performance and innovation: The role of leadership
characteristics. Asian Journal of Business and Accounting. 14(1). pp.207-224.
Eynard, E., Melis, G. and Tabasso, M., 2020. Walkable Urban Environments for Wellbeing: An
Analysis of Walkability in the City of Torino. International Journal of Urban Planning
and Smart Cities (IJUPSC). 1(2). pp.17-29.
Robbins, P., and et.al., 2021. Multidexterity—A New Metaphor for Open Innovation. Journal of
Open Innovation: Technology, Market, and Complexity. 7(1). p.99.
Chen, J., and et.al.,2021. Artificial intelligence-based human-centric decision support
framework: an application to predictive maintenance in asset management under
pandemic environments. Annals of Operations Research. Pp.1-24.
Novais, Z., Gomes, J. V. and Romão, M. J. B., 2021. Knowledge Sharing in Project
Environments: Case Study in a Financial Sector Company. International Journal of
Strategic Decision Sciences (IJSDS). 12(1). pp.1-17.
Seo, K., and et.al., 2021. The asset-light business model and firm performance in complex and
dynamic environments: The dynamic capabilities view. Tourism Management. 85.
p.104311.
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