PEST Analysis of Mobile Phone Industry: Bullitt Group Limited

This project is based on PEST analysis conducted on the Mobile Phone industry, with a focus on Bullitt Group Limited. It examines the political, economic, social, and technological impacts on the industry and provides insights into the challenges faced by the company.

Global Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................1
Business Background.............................................................................................................1
Problems and Challenges.......................................................................................................1
Political impact on industry....................................................................................................1
Economic impact on industry.................................................................................................1
Social impact on industry.......................................................................................................2
Technological impact on industry..........................................................................................2
CONCLUSION................................................................................................................................2
REFERENCES................................................................................................................................3

INTRODUCTION
At present, Mobile Phone industry is one of the most prominent corporate sectors. This
owes to globalisation that has been transforming the phase of people's lives nowadays. It is
identified that constant changes take place within this sector as a result of macro environmental
fluctuations. The present project is based upon PEST analysis conducted upon the Mobile Phone
industry. Further, it consists of SWOT analysis. The company taken into consideration for this
project is Bullitt Group Limited which is operating within consumer electronics and mobile
phone industry.
Business Background
Bullitt Group Limited which is acknowledged to be a consumer electronic and mobile
phone manufacturer. The offerings of this organisation are sold in over 75 nations worldwide.
This company is engaged in manufacturing, marketing and sale of products across the globe in
partnership with a number of global brands.
Problems and Challenges
Over the course of time, the respective consumer electronic company has been suffering
from losses. This largely owes to the occurrence of BREXIT within the confines of United
Kingdom. It has resulted into loss of brand value and customers for the organisation.
Political impact on industry
The political state within the confines of UK is acknowledged to be stable and supportive
for the growth and development of companies. Further, it is identified that there are several
grants which can be leveraged by mobile phone companies such as Bullitt Group Limited to
enhance their existent scale of operations. However, BREXIT has been causing instability within
UK since last some time.
Economic impact on industry
United Kingdom has sound development in terms of its economic facilities and
infrastructure. Such facilities can be tapped by mobile phone companies such as Bullitt Group
Limited to gain growth in market. This will facilitate the development of mobile phone industry
within Britain. BREXIT has resulted in downfall of value of pound creating adversities for each
corporate sector.
1

Social impact on industry
This is concerned with the trends, patterns and lifestyles of consumers within UK. It is
identified that people of this nation stay updated about the latest features of mobile phone.
Looking upon this, mobile phone manufacturers like Bullitt Group Limited introduce changes at
the time of product development procedure. As a result of this, the respective company is able to
meet the needs and demands of people. The mobile phone models get outdated as soon as a new
features emerges in market. This is a potential threat for the company.
Technological impact on industry
Being a tech nation, UK provides opportunities to companies to capitalise upon the latest
technologies emerging at market place to gain growth in the long run. With this, mobile phone
companies such as Bullitt Group Limited. The technological advancements can be tapped to
inflate the development of mobile phone industry within United Kingdom. The implementation
of latest technologies result in increment in overall cost for the organisation.
CONCLUSION
It can be concluded that company needs to take decisions or devise strategies in
accordance with the micro and macro environment. Constant changes take place within the
external factors which place influence over the operations of the firm. These have to be duly
taken into account in order to ensure that the business do not face any adversity in the long run.
2

REFERENCES
Books and Journals
Cavusgil, S. T. and et. al., 2014. International business. Pearson Australia.
Chang, J. F., 2016. Business process management systems: strategy and implementation.
Auerbach Publications.
Chen, Y. and Jermias, J., 2014. Business strategy, executive compensation and firm
performance. Accounting & Finance. 54(1). pp.113-134.
Goffee, R. and Scase, R., 2015. The Real World of the Small Business Owner (Routledge
Revivals). Routledge.
Jeston, J., 2014. Business process management. Routledge.
Page, T. and Thorsteinsson, G., 2018. Emerging Technologies in Interaction with Mobile
Computing Devices-A Technology Forecast. i-manager's Journal on Mobile Applications
and Technologies, 5(1), p.1.
Peng, M. W., 2017. Cultures, institutions, and strategic choices: Toward an institutional
perspective on business strategy. The Blackwell handbook of cross
‐cultural
management, pp.52-66.
Scholes, M. S., 2015. Taxes and business strategy. Prentice Hall.
Valeriani, A. and Vaccari, C., 2018. Political talk on mobile instant messaging services: a
comparative analysis of Germany, Italy, and the UK. Information, Communication &
Society, 21(11), pp.1715-1731.
Vasilaki, M. and Tsakalidis Jr, G., 2019. Apple Inc. Equity Valuation.
Wilson, E., 2018. Apple's Key Success Factors in the UK that Could Be Learned and Applied by
Other Companies from the Same Industry. Available at SSRN 3152328.
3