Global Business Management

Running head: GLOBAL BUSINESS MANAGEMENT
Global business management
Name of the student
Name of the university
Author note

1GLOBAL BUSINESS MANAGEMENT
Table of Contents
Introduction......................................................................................................................................2
Identification of the target country..................................................................................................2
Determination of the external environments...................................................................................3
Political factors............................................................................................................................3
Economical factors......................................................................................................................3
Social factors...............................................................................................................................4
Technological factors...................................................................................................................4
Determination of the internal factors...............................................................................................4
Strengths......................................................................................................................................5
Weakness.....................................................................................................................................5
Opportunities...............................................................................................................................5
Threats.........................................................................................................................................6
Determination of the business strategies.........................................................................................6
Determination of the market entry strategy.....................................................................................6
Conclusion.......................................................................................................................................7
Reference.........................................................................................................................................8

2GLOBAL BUSINESS MANAGEMENT
Introduction
The current business state of affairs demands higher competitiveness from the side of the
contemporary business corporations due to the increasing complexities and ever complex market
situations. In the current time, one of the major issues or challenges for the contemporary
corporations is the maintenance of market share. Moreover, with the emergence of globalization,
competition in the market is now getting occurred in worldwide basis. Companies operating
within the national boundaries of their home country are facing the challenges of the entry of
foreign entities. Thus, they are forced to seek for foreign market opportunities for higher market
share and business potentialities. The same goes for Zott, a leading dairy brand from Germany.
Zott is founded in 1926 and currently they are offering various dairy products including cream,
yoghurts and cheese. As of now, they are having a approximately 3000 employees and is
considered as one of the largest dairy farms in the European region (Zott-dairy.com, 2019). They
are having their presence in more than 75 countries but Asian market penetration is less.
This report will discuss about the potentiality to be gained by Zott in entering in new
country along with the challenges to be faced. This report will recommend the target country for
Zott and the determining factors to be faced by them. In addition, the market entry and business
level strategies to be initiated by them will also be recommended.
Identification of the target country
It is identified that China will be the most potential foreign market for Zott due to the
reason that it is currently the leading country in the world in economic growth. Thus, the
business opportunities will also be the most for Zott. In addition, currently, Zott is not having
ideal market presence in Asia, which can also be overcome by entering in China. It is reported