Global Events: Analysis of Professional Beauty London

GLOBAL EVENTS

TABLE OF CONTENT
• Introduction
• Positive and negative impacts of the global events
• Evaluate the external factors with specific examples
• Recommendations and solutions for the improvements
• SWOT analysis
• Evaluate the criteria that are necessary for the successful events
• Conclusion
• References

INTRODUCTION
• This presentation covers the second part of the
assignment.
• The global event which is chosen to make the
presentation is Professional Beauty London.
• It is known for indulging the knowledge and
learning in beauty sector.
• The presentation covers the internal and external
analysis of the specific global event.

POSITIVE AND NEGATIVE IMPACTS OF THE
GLOBAL EVENTS
• In order to organise a successful global event in any
country, it is better to analyse the different macro
environmental factors that can affect the events.
• The discussion on such factors in the context of
Professional Beauty London is mentioned
underneath:
• Political
• Social
• Economic
• Social

CONTINUE
• Technological
• Legal
• Environmental

POLITICAL FACTORS
• Political stability is very fundamental in order to
successfully held an event in the country.
• In UK, the political condition is not stable due to
the cause of Brexit as creates numerous
uncertainties.
• Moreover, it has also creates a lots of opportunities
in the nation.
• Brexit has caused a negative impact to the growth
of economy of UK. As UK maintains a strong and
healthy bond with other nations.