Global Events: Diversity, Factors, Value, Legacy and Management Strategies

Global events

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
1. Examination of diversity of global events industry along with its structure and their ways in
which things can organised, together with place of different types of events within society 3
2. Explanation of factors that create influenced over development of events industry on both
local and global level..............................................................................................................5
M1. Evaluation of key factors that create influence over development, structure and
organisation of events industry and role of different events within society...........................6
3. Evaluation that shows value, impacts and legacy of a range of global events together with
environment in which they operate........................................................................................7
4. Review of management strategies used to support responsible event development, across a
range of global events.............................................................................................................8
M2. Critical evaluation of specific management strategies used within events industry to
deliver responsible events and how these have recently developed.......................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Global events were described as an event which exists for limited time period and have
global reach. This need public investment and also make impact on population and built
environment. Global events were conducted for many reasons as this attracts more and more
people from various parts of world. This also contributes to promote activities of tourism and
also contribute to economy of country in positive manner. This project report contains
analysation of London Fashion Week which is organised in United Kingdom and this event held
twice in a year. This project report contain exploration of diversity of global event industry and
factors which were influencing their development. This also changes values, impact and legacy
of events on environment(Grundke, and Tuchscherer, 2019). This also assess impact of macro
environment in global events industry and this influence organisational behaviour and decision
making. However, this evaluate important criteria for successful planning for specific events.
TASK
1. Examination of diversity of global events industry along with its structure and their ways in
which things can organised, together with place of different types of events within society
Event is one of essential industry for UK as this contributes to their economic
development in many ways. This industry attract various people from world as there are various
sports, events, and business events were conducted in their economy which make income of
around 39.1 billion pound. Expenses of individual who attend this event has also increase in
comparison to year 2011(Gunningberg, and, et. al., 2019). UK's global event industry is
included in top employer list and also contributes to GDP of country's economy.
Events contributes in overall economy of a country through increasing activities of
tourism and recognition in world. As example, London Fashion Week is a global fashion event
which take place two time in a year in UK which attract people of various countries that provide
an opportunity to make network. Net worth income made from this event is around 150 million
pounds.
Types of events:
Event based on size:
Local community event: There are many community which hosts festivals and events to
only target local audience. This conducts as purpose of social gathering, entertainment and fun

values of a person. This provide many benefit for community people, strengthen the feeling and
also make sense of place(Hao, and Singh, 2020). This help individual for purpose of identify
new experience, idea and encourages their participation in sports activities and art activities.
Major event: Major events are the events which were able for attracting number of
visitors, media coverage and economic benefit on basis of their media interest and scale. This
event contain competition in team members, attract public interest and conduct on international
level.
Hallmark event: This is an event which is identified on basis of spirit and ethos in city,
region and town. This becomes synonymous with the name of place and also get recognition and
awareness(Ferretti, Bancroft, and Repetski, 2020). These are those events which were
identified from essence of places and the citizen and help them to make more revenue and also
make strong sense of local pride.
Mega event: Mega event are the one which is large and make impact on economies and
reverberate in global market. These are the events which generates competitive bidding for an
individual. Example of this includes Olympic Games, World Fairs, FIFA world cup and many
other.
Event based on content
Sports event: This is one of essential event and growing part for event industry. This is
an event which includes individual sport and multi sports event such as Olympics, common
wealth games, masters. This is an event which has ability to attract many visitors for generating
media coverage and provide economic impact which increase their importance. This includes
three kind of events including calender events, mega events, show case event and one off events.
Business events: This includes various kind of corporate event, meeting and inhibition,
incentives travel and conference(Jamshadali, and, et. al., 2021). This is an event which is
utilised by companies for purpose of exchanging views, debates and conveying their message.
Art festivals: Art festival is another type of event which includes sharing of various
characteristics which consist clear, artistic output which deliver clear purpose and direction. This
include various kind of categories which were different from other on basis of other
characteristics and size.
Cultural events: This include major event such as opera music show, Joseph and cats
reap, sound of music. This includes annual events such as Edinburgh festival which consider as