Diversity and Impact of Global Events Industry

This report examines the diversity of the global events industry, including its structure, organization, and the role of different types of events in society. It also explores the factors that have influenced the development of the events industry globally. Additionally, it evaluates the value, impacts, and legacy of global events on the environment. The report reviews management strategies used to support responsible event development and discusses stakeholder support, the role of government in event planning, balance scorecard, and corporate environmental management.

Table of Contents
INTRODUCTION...........................................................................................................................1
P1 Examine the diversity of the global events' industry, including its structure and
organization and the role of different types of events in society.................................................1
P2 Explain the factors that have influenced the development of the events industry globally. 2
P3 Evaluate the value, impacts and legacy of a range of global events on the environment in
which they operate.......................................................................................................................4
P4 Review management strategies used to support responsible event development for a range
of global eventsStakeholder support............................................................................................5
Role of Government in Event Planning.......................................................................................5
Balance Score Card......................................................................................................................5
Corporate Environmental management.......................................................................................6
P5 Determine the positive and negative impacts the macro environment has on the global
events industry and their influence on decision-making and organizational behaviour..............6
P6 Conduct a SWOT analysis for a specific event to examine and assess the criteria essential
for the successful planning of events...........................................................................................8
SWOT ANALYSIS OF OLYMPIC GAMES.................................................................................9

INTRODUCTION.
In the world of creativity, innovation ante passionate work culture, global events turns
out to be international communication agency which is built to have connection through brands
and the people through having the power to have live events. The multi disciplinary team have
the diversity is performing events which is somehow the core of creativity and innovation. The
global events enable the to have the results of cross pollination of ideas innovation, culture
along with industries which results in driven insights brand experience which truly help in
establishment of connection with audience. In this report , there will be discussion regarding the
diversity of sector along with factors which actually having the influence of the development of
the such events. The report will also have the evaluation of both short ans long term events
along with responsible event development.
P1 Examine the diversity of the global events' industry, including its structure and organization
and the role of different types of events in society.
The entire concept of event management is regarded as the most intense and the most
significant form which is used tor the productions of the live events at the global and local level.
On the other hand diversity has been termed out as the important part. As the diversity in event
management helps in having the creative environment which can flourish the business to extent.
There is the importance if the equality policy access the event industry as to bring more of the
cross pollination of ideas innovation, culture along with industries which results in driven
insights brand experience which truly help in establishment of connection with audience
(Gogaert and et.al.2019).
There are diversification of the events of different parameters.
On the basis of size there are 2 types of the events that are-
Local Events- these are to events which are celebrated as the local level such as the graduation
ceremony, local and festivals that usually draw the audience primary from the local markets.
Typically, of the basis of the local events the mostly audience of such events lie between the area
of 80 kms there type of the audience doesn't require the overnight accommodation to fulfil the
events.
Major Events- major events are basically the scale and media interest which are capable of
having the attraction of significant number, media coverage along with economic benefits. In
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these types of events there is the involvement of the competition between the teams and
individuals having representing number of nations and attract the public interest nationally an
internationally.
Hall Mark Events- the last one is about the events which has been identified as the spirit /ethos of
the town, city along with region that they have become synonymous with name of the particular
place (Kenyon, Manoli and Bodet, 2018). They are majorly the tourist events consist of fair,
exposition and the sporting events which are helps on the regular or one off basis.
On the basis of context there are basically three main categorize such as the
Private events- these are the majorly events that are taking place on the private basis for the
certain guest and the venue . There are usually a large type of event management companies that
are involved in private sector commercial activities for the business. The customers are properly
looking for the suitable ensue as the event are time-consuming. For example the events can be
such as the wedding and wedding reception, birthday parties along with Festival gathering.
Corporate events- The are events organized by the company regarding the promotion of their
brands and the products such as the business dinners, conference, networking events along with
product launches and meetings. These events basically have thee objective which includes
regarding the management function and corporate ones to have the improvement in companies
morale procedure to ensure the profitability of business(Duignan and McGillivray, 2019). These
events helps in building corporate relationship which will help to incarnate the social media buzz
ans public awareness.
Charity /fundraising- these are the basic events which takes place for the purpose of raising the
money for charity such as society balls, sports events and charitable auctions. Basically these
events ask for sponsors doe the individual partaking and raise money from,m the sponsors runs,
sponsors cycling along with skydiving and walks. This will help in having the support to local
business ans able to build the relationship which help in raising the charity for soulful purpose.
P2 Explain the factors that have influenced the development of the events industry globally.
There is the tremendous growth and the various outlook points has continued to have the
upward trend in market. There are many of the recent management companies that need from
the corporations to have conventions centres to non-profit a technological industry. It is having
the small sense of job responsibility . The various factor that is influencing the -
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supply chain management on the event management performance there are some skill which are
necessary with respect to have strategic supply chain management. This all includes regrading
the ability to monitor and the have the interpretation supplier market trends (Scheu and Preuss,
2018). The skills are required for such conditions are decisiveness and interpersonal skills along
with technical skills which will help in improving their process and products.
As one's life is getting saturated with the use of technology in recent lifestyle of every
human beliefs. So it is important for the event company to have the proper link with current
trends to have the equivalence in raising the experiencing of attendees and have growth and
development of company (Dannefer, 2018). Technology has been influencing factors as it is
bringing the virtual reality, artificial intelligence along with the internet of things to a new level
of experience for the attendee of event. Du to the increase of the visual attendees has he
potential as to provide the low cost options to the attendee who are interested to spend money on
tickets. The industry is trying to have the continuous spending of development of technology as
the factor such as the cost and the concertmaster regarding the ways tech integration have the
impact of the experience of events to have the some prevention solutions
The next factor which is influencing the event industry is the major impact of the
globalization that is taking place in industry. As the events are being organized be the
professional around the world every day with al lot of attendees and exhibitors at multilevel of
different countries. Now the business are getting globalized at the global basis as the
opportunities for business has been increasingly and emerging in market. There are high level of
population along wit growing economies and relatively have the political stable environment of
the developed countries (Preuss, 2019). There is extraordinary growth rates in emerging markets
with the regards of have proper understanding of events and the rethinking strategies for the
current business strategies.
Travel ans tourism is also turned out to be an important factor for having the proper
understanding regrading the growth and development of the recent industry. It is suggested as the
major got in tour and travel will being money into the business as well as economy. Along with
tour and travel the transport industry turns out be another factor which effects the growth and
development as the event industry is required unguarded the knowledge to have the increase in
the public awareness about the events running in the organization (Qi, Smith and Yeoman, 2018)
. These events basically have thee objective which includes regarding the management function
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and corporate ones to have the improvement in companies morale procedure to ensure the
profitability of business. These events helps in building corporate relationship which will help to
incarnate the social media buzz ans public awareness.
P3 Evaluate the value, impacts and legacy of a range of global events on the environment in
which they operate
There are various impact of different variable on the events as there is the importance
regarding the development of the business in the organization. The effect of the positive impact
of the social culture on the organizing of various events can be termed as the has in developing
the communication and the social networks within the community handling which turns out to
positive attitude to development of business. The social culture turns out to have the increased in
shred experience in regard to have rehabilitating traditions to give the conservation of cultures.
The events have the positive impact as it help in having the expansion of different culture
perspectives which introduce to level of opportunities to event company (Kim and et.al., 2019)
. On the other hand the negative impact relates bad behaviours and social dislocation of the
events. This also have the impact as the break down of moral value a lead to have defamation of
event company. There is also the community participation in regard to have the tourism planning
and the government legislation. The event legacy has to maintained at performing the various
events in the by the organization. It is the primary duty of tech event management company to
have the maintenance regarding the development .
The environment impact to event legacy is terms as the event should have the
insubstantiality regarding the reduction in carbon footprints and pollution. The company should
have the maintenance regarding the energy consumption with terms of environmental
management and awareness. The duration of the legacy is a temporal aspect. There are no
specific durations for legacies. The mega-event legacies should be sustained for a considerable
time after the event. On the other hand the economic factor should be regarding the proper
understand on particular subjected matters such as the return on investment event company
should have the proper management in regards with management of indubitably in terms of the
social ans political event legacies that are needed to be followed. There is proper management of
the nodes of transportation which includes all about the stock, stadium and knowledge with
mobility ans access (Vincent and et.al., 2018). Location factor is termed as strength or a
weakness that needs to be considered having the event legacy related locations, for such as
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business, tourism, living, events, conferences, fairs, sport or exhibitions. The location factors,
considers it as a strength or a weakness, caused by structural change of event which make the
city a different kind of destination. The location factors cause new impacts. One impact can be
event tourist’s expenditures, which is an economic impact.
P4 Review management strategies used to support responsible event development for a range of
global eventsStakeholder support
Stakeholder are important part of organization or an event. To launch a event successfully
it is essential for London's ExCel Exhibition Centre to gain the support of the stakeholders to
organize the event successfully. To gain this support organization can perform different action to
make them part of event. These actions include various processes that can increase the
involvement of stake holder like employees, audience, organizers, sponsors, government and
media partners. By engagement of this stakeholder London's ExCel Exhibition Centre can make
the event successful. In the planning of event this stake holder can be involved on the different
level to engage them with particular project. This is how organization can include and associate
stakeholders in event planning to make them feel as a part of event and this will help company to
gain support of stake holders.
Role of Government in Event Planning
Government is one of the most important stakeholder in the event planning and
organizing process. Government plays important role in the event launching process. Mostly
huge size events need large size area to organize it properly. To use the public property for event
it is compulsory to take permission of government authorities legalize the event. Thisn is
important for company to provide information to government to make them aware of what will
be happen in event (Chan, 2015). By this they can get ensured from the government side. This
will prevent legal action against the event. That is how government can play crucial role in
successfully launching a event.
Balance Score Card
Balance scorecard is a strategic performance measurement model which is used to
translate mission and vision of actual action. This model includes different perspectives to
evaluate the measurements of event.
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Financial perspective- Financial perspective is important for organization to analyse that the
project is completing with in the given budget. By this process the financial measures of event
can be analysed by London's ExCel Exhibition Centre.
Customer Perspective-The customer perspective is about the needs of consumer or audience of
event. These events are organized as per the needs and interest of consumer which is important
to evaluate the success of an event.
There are different steps are included in this process which are- setup vision and mission
of the scorecard, perform a stake holder analysis to measure expectation of stakeholders, design
critical success measures, translate strategic objectives in goals, set up key indicators to evaluate
the completion of goals, determining the values of objectives that are achieved and last seep is
translation of operational activities in operational activities.
Corporate Environmental management
There are main three steps of CEM strategies which are proactive, preventive and
reactive. For each stage practices are designed which are important to full fill measures of model.
Practices explained for proactive stage are development of effective supply chain, circular flow
in the production system, transportation of resources, use of life cycle analysis and development
of skill supply chain. The other stage of this is preventive stage (Mataruna-Dos-Santos, Zardini-
Filho and Cazorla Milla, 2019). This stage includes- effectively use of resources, development of
operational efficiency and selecting right suppliers. The last step of this model is reactive stage.
This is phase involve the practices like- obey the laws, right use of technology, proper solution
for waste produced in the process and considering environmental measures for the event.
P5 Determine the positive and negative impacts the macro environment has on the global events
industry and their influence on decision-making and organizational behaviour.
There are several of the macro economic factor that used to have the impact on the global
events' industry which majorly have the influence in decision-making along with organizational
behaviour. In the case analysis through an important part will have the wonderful breaking down
of the things which are turned out to be complex in understanding. The case analysis which is
specific event in which differ macro factor will be analysed as to have the proper noting down of
important points.
In the terms of the London Olympics can be termed as the as it all adds to the tourism,
various job opportunities and the development on the basis of the urban aspects. London has
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received a large amount of the economic benefits in the form of sponsorships , various
government helps and large amount of voluntary funding from the different sources of world.
The tourism was prompted of the country as it became the platform for the economic
development for London Olympics sports club and sports facilities which has been made for
futuristic purpose. With the innovation of these events there were 300,000 foreigners and as
many as 5.5 million trippers in a day. There was increase in the travel ans tourism as per the
business of restaurants, hotels mad the hot tourist spots in London which leads to have increment
in economic growth of country. Due to this there were significant increase in the spending of
people . On the other hand there was the argument as it leads to shut down of many shops,
people were asked to have the less travel and start having the work from home which at last
return to loss of revenue . But as the overall impact was due to increase in tourist the loss was
recovered.
The next is about having the social impact as it was not so much in compare to economical and
technological which gives the inhabitants deeper identity and recognition to be the part with a
hi-tech and world-famous city of the world (Mataruna-Dos-Santos, Zardini-Filho and Cazorla
Milla, 2019). The inhabitants have the better feeling of being the host city which leafs to have
the positive thinking in the eyes of country people. This leads to have increase in employment
opportunities . This moves to have the country the better economic conditions so the workpeople
residing in country along with urban development and better social life for people.
The next I about have political and legal factor as The London Olympics strengthen the status of
the government of London. The country recognizes itself as the economic strength and the
developed stage of the country as they win the game. The country is been reflected by their
leaders as the ministers of the country used to frame such law's ans policy which is making the
company so much financially ans socially develops as to host one of such mega events in the
world. This enhanced the name of country in world and showed that London is strong
contenders to various other developed countries politically as well as legally.
The another factor is having the understanding factor related to technical growth as high
technology has been used to making such events as successful. There is the showcased of
advancement by London in designing the stage, their lighting and sound system which have
opened many of the revenues in the upcoming media and technological companies in London.
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There was a considerable growth in the media of London and its technology support was greatly
appreciated.
Lastly is about having the stakeholder interest in success conduction of the London events. The
government of London has made a special department for the Cultural, media and sports
enhancement in London. As these departments were responsible ion having the conduction of
different events which turns out to be effective and comprehensive part for the development of
London in terms of sports and events management. The private bodies and government bodies
along with independent bodies are included in the list of stakeholders who all are cooperating in
the success of London by organizing such a huge event successfully.
P6 Conduct a SWOT analysis for a specific event to examine and assess the criteria essential for
the successful planning of events
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SWOT ANALYSIS OF OLYMPIC GAMES
STRENGTH
In Olympic events top sportsmen take part
from different countries across the world in
various games. Participation of the different
sportsmen in every discipline is a world-class
event and a treat to watch. The media coverage
is unmatched that means at Olympic events
people can see media maximum media as
compare to any event. Every media generalist
stay close to the place where events were
happening at that time to show first on their
channels. Olympic events gives opportunity to
the participants from host country to showcase
their talents in front of the whole world. It
seems as progress for humans to participate in
Olympic events. It gives chance to the
unknown athletes to display their skills and
talents to audience that came from different
countries (Edouard and et.al., 2018).
WEAKNESSES
Some incidents of doping put a question mark
on credibility of the Olympic events. So these
things bring negative thoughts in the mind of
people. As participants (athletes) come from
different countries and even big stars or
famous personalities even came to cheer the
performance of their respective countries.
Safety issues can be questionable as the Acts of
Terrorism like one happen in 1972 in Munich,
so it becomes difficult for the countries to trust
the safety measures of the host countries
regarding their athletes. So it might possible
that countries don't send their athletes to
present in host country, this will put those
participants and their talents behind from
others. Various countries have boycott
participating in such events due to political
issues between the nations.
OPPORTUNITIES
Olympic events have the capability to
encourage the youths to develop their career in
such fields and showcase their talents and get
rewards. Athletes get so much appraise and
recognition in world due to these events, world
know them. More opportunities are they can
include cricket, Polo, Golf and Base-Ball as
well to encourage more people to participate
and show their talents. As cricket is one of the
THREAT
The major threat from such events are terrorist
attacks. It might increase in future and put a
stop on the future activities. It might happen
that as sports become more of professional in
nature, the superstar skip Olympic games. Due
to threats it will reduce the revenue for the host
country as athletes will not come to participate
due to the fear to terrorism in the host country.
There might be technical and financial failures
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famous sports for most of the countries so it
will increase the viewers and revenue. Higher
anti-doping standards will help in restoring the
confidence of fans. It gives opportunity to
develop or create good relationship between
the people of different countries. IT gives
advantages of going on tour to different parts
of world wherever the event is organized.
that can hamper the event and it's happening.
Environmental factors can also affect the
occurrence of the events. Weather can be rough
on the day of the event as some sports tend to
happen in open grounds so it might cause
problems. So the organizing company has to
make sure about every facility.
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