Diversity and Impact of Global Events Industry

Table of Contents
INTRODUCTION...........................................................................................................................1
P1 Examine the diversity of the global events' industry, including its structure and
organization and the role of different types of events in society.................................................1
P2 Explain the factors that have influenced the development of the events industry globally. 2
P3 Evaluate the value, impacts and legacy of a range of global events on the environment in
which they operate.......................................................................................................................4
P4 Review management strategies used to support responsible event development for a range
of global eventsStakeholder support............................................................................................5
Role of Government in Event Planning.......................................................................................5
Balance Score Card......................................................................................................................5
Corporate Environmental management.......................................................................................6
P5 Determine the positive and negative impacts the macro environment has on the global
events industry and their influence on decision-making and organizational behaviour..............6
P6 Conduct a SWOT analysis for a specific event to examine and assess the criteria essential
for the successful planning of events...........................................................................................8
SWOT ANALYSIS OF OLYMPIC GAMES.................................................................................9

INTRODUCTION.
In the world of creativity, innovation ante passionate work culture, global events turns
out to be international communication agency which is built to have connection through brands
and the people through having the power to have live events. The multi disciplinary team have
the diversity is performing events which is somehow the core of creativity and innovation. The
global events enable the to have the results of cross pollination of ideas innovation, culture
along with industries which results in driven insights brand experience which truly help in
establishment of connection with audience. In this report , there will be discussion regarding the
diversity of sector along with factors which actually having the influence of the development of
the such events. The report will also have the evaluation of both short ans long term events
along with responsible event development.
P1 Examine the diversity of the global events' industry, including its structure and organization
and the role of different types of events in society.
The entire concept of event management is regarded as the most intense and the most
significant form which is used tor the productions of the live events at the global and local level.
On the other hand diversity has been termed out as the important part. As the diversity in event
management helps in having the creative environment which can flourish the business to extent.
There is the importance if the equality policy access the event industry as to bring more of the
cross pollination of ideas innovation, culture along with industries which results in driven
insights brand experience which truly help in establishment of connection with audience
(Gogaert and et.al.2019).
There are diversification of the events of different parameters.
On the basis of size there are 2 types of the events that are-
Local Events- these are to events which are celebrated as the local level such as the graduation
ceremony, local and festivals that usually draw the audience primary from the local markets.
Typically, of the basis of the local events the mostly audience of such events lie between the area
of 80 kms there type of the audience doesn't require the overnight accommodation to fulfil the
events.
Major Events- major events are basically the scale and media interest which are capable of
having the attraction of significant number, media coverage along with economic benefits. In
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these types of events there is the involvement of the competition between the teams and
individuals having representing number of nations and attract the public interest nationally an
internationally.
Hall Mark Events- the last one is about the events which has been identified as the spirit /ethos of
the town, city along with region that they have become synonymous with name of the particular
place (Kenyon, Manoli and Bodet, 2018). They are majorly the tourist events consist of fair,
exposition and the sporting events which are helps on the regular or one off basis.
On the basis of context there are basically three main categorize such as the
Private events- these are the majorly events that are taking place on the private basis for the
certain guest and the venue . There are usually a large type of event management companies that
are involved in private sector commercial activities for the business. The customers are properly
looking for the suitable ensue as the event are time-consuming. For example the events can be
such as the wedding and wedding reception, birthday parties along with Festival gathering.
Corporate events- The are events organized by the company regarding the promotion of their
brands and the products such as the business dinners, conference, networking events along with
product launches and meetings. These events basically have thee objective which includes
regarding the management function and corporate ones to have the improvement in companies
morale procedure to ensure the profitability of business(Duignan and McGillivray, 2019). These
events helps in building corporate relationship which will help to incarnate the social media buzz
ans public awareness.
Charity /fundraising- these are the basic events which takes place for the purpose of raising the
money for charity such as society balls, sports events and charitable auctions. Basically these
events ask for sponsors doe the individual partaking and raise money from,m the sponsors runs,
sponsors cycling along with skydiving and walks. This will help in having the support to local
business ans able to build the relationship which help in raising the charity for soulful purpose.
P2 Explain the factors that have influenced the development of the events industry globally.
There is the tremendous growth and the various outlook points has continued to have the
upward trend in market. There are many of the recent management companies that need from
the corporations to have conventions centres to non-profit a technological industry. It is having
the small sense of job responsibility . The various factor that is influencing the -
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