Global Events: Factors, Impact, and Management Strategies

Global Events

Table of Contents
INTRODUCTION...............................................................................................................3
MAIN BODY ......................................................................................................................3
P2 Explanation to the factors which influence development of the events industry
worldwide -................................................................................................................3
P3 Evaluating the legacy, value and impact of wide range of global events on
environment in which they perform their business activities- ...................................3
P6 Analysation of specific events for examining and accessing criteria which is
necessary for the successful event planning - .........................................................3
CONCLUSION ..................................................................................................................3
REFERENCES..................................................................................................................4

INTRODUCTION
Global Event Industry is the international industry for communication which is
formed for connecting peoples and brand power of the live events (Claar and et.al.,
2018).. . Their multi-disciplinary team formed of fiercely passionate, creative and
innovative events professionals from all over the world with the wide and different
experiences and backgrounds.
The above study includes the examining diversity of global event industry,
including its organization and their structure and role o various types of events in the
society. Evaluating the factors which influenced the development of events industry
world wide. Accessing the impact, value and legacy of number of global events on
environment in which they are operated. The study further carried forward with the
management strategies which are used for supporting responsible event development
for wide range of global events. The report ends with the determination of negative and
positive impacts the macro environment has upon the global event industry which
influence the organizational behaviour and decision-making. With the help of SWOT
analysis examining the specific event and accessing the criteria which is required for the
successful events.
MAIN BODY
P1 Culture and development
Different types of event
Local or community event- Local events can be defining as those events which are
being organized by the local committee. Like for example alumni events, which are kind
of local event in this various social group can come together and join. In this the primary
audiences are local. These events can be organized in any local area. This can be any
short event like arranging playing activities for children (Mueller and et.al., 2018).
Major events- These can be described as one pf the biggest event. It includes large
number of audiences. These major events also comprises of a lot of investment and
public. Like for example Wimbledon, Olympics and FIFA. It consists of large venue. It
can also consist of chief guest and more public. These major events can be organized
for fun and entertainment. It can attract large number of travelers.

Hallmark event- Hallmark tourist events are major fairs, expositions, cultural and
sporting events of international status which are held on either a regular or a one-off
basis. A primary function of the hallmark event is to provide the host community with an
opportunity to secure high prominence in the tourism market place. It can also attract
large number of travellers (Santos. and et.al., 2019)
Role of various events
Cultural events- These types of events are being organized so that the event organizers
can highlight the culture of various parties. Various communities culture is being
enhanced. In this a huge amount of decoration is being done so that more community
members and society people is being attracted towards them. These type of events can
also be conducted at local or national level. It also requires huge amount of investment
(Nicolaides, 2015)
Sports events- In this type of events various types of sports activities has been
conducted and organized. Like for example cricket, football and many more. These
events can be conducted at local, national and international level. Like for example ICC
has been involved in conducting sport event like Cricket. They attract a huge amount of
tourist. These events are more likeable (SajjadianiKammeyer-Mueller. and
Benson,2019)
Music events- The musical event are those which are being developed for the music
lovers. It can be traditional or western music. There objective is to increase the liking of
musical event. It can make them more likeable (Claar and et.al., 2018)..
Business event- These events are being done for business purpose. This could be done
at the corporate level. It can include business meetings. It make them more likeable
(Santos. and et.al., 2019).