Global Events: PESTEL Analysis, SWOT Analysis, and Critical Evaluation of Planning Criteria

This presentation discusses the impact of macro environmental factors on the global events industry and the criteria essential for successful event planning. It includes a PESTEL analysis, SWOT analysis, and critical evaluation of planning criteria. The presentation also highlights the strengths, weaknesses, opportunities, and threats of London Fashion Week as a global event. The subject of the presentation is global events, and it does not mention any specific course code, course name, or college/university.