Global Events: Examining Structures, Impact Factors, Values, and Management Strategies

This report examines the structures, impact factors, values, and management strategies of global events, including major events, mega events, hallmark events, and local community events. It evaluates the impact of rising disposable income, encouraging tourism activities, technology, social media platforms, and changing attitudes on the development of the event industry. It also analyzes the value, impact, and legacy of global events on the environment in which they operate and provides management strategies for effective event development.

Global events

Table of Contents
Introduction:.....................................................................................................................................3
MAIN BODY...................................................................................................................................3
Examining the structures as well as organisation of different types of events within the global
event industry:........................................................................................................................3
Evaluation of the impact factors on the development of Event industry in local as well as
global level:............................................................................................................................5
Explaining about the evaluation of factor influence on the development as well as structure of
the event industry:..................................................................................................................6
Critically evaluating about the factors that influence the growth of event industry:.............6
Evaluation of the values, impacts as well as legacy of different global events to the
environment in which they operate:.......................................................................................7
Explaining the management strategies in order to effective promote event development:....8
Critical evaluation of specific management strategies:..........................................................9
Critically analysing the impact of global events on different levels of environment:..........10
Conclusion:....................................................................................................................................10
References......................................................................................................................................11

Introduction:
The global events industry is the type of industry which organises events at the global
events such as Common-wealth games, Olympics and much more. The report will discuss about
different types of events and their structures within global events industry. In addition to this,
the report will also cover the key factors that influences the shape and structure of global
industry on the global as well as local level. Moreover, the report will also evaluate the value,
impacts as well as legacy of the range of global events. Furthermore, the report will critically
evaluate the management strategies for supporting the development of events in the global
environments. The report will also critically assess the impact of global events on the different
level of global environment.

MAIN BODY
Examining the structures as well as organisation of different types of events within the global
event industry:
The global events are mainly undertaken by different sectors of industry in order to
communicate the event to the global audiences. The different events differ in relation to their size
as well as their objectives. There are different types of events that is undertaken within the global
industry. The explanation is given below:
Major events:
This type of global events are bigger in terms of scale as well as media coverage. The
major events have the capability to drawing attention of significant number of international
audiences as well as larger coverage of media. The big annual events is able to attract large
number of national as well as international audiences. The examples related to major events in
the UK includes The F1 British Grand Pix, The Open Championship Golf event,Wimbledon
Tennis Championships and many more(Garson and et,al., 2021).
Mega events:
These type of events are considered as the one of biggest global events in the event
industry in terms of higher media coverages as well as attracts much higher spectators from all
over the world. The mega level events are capable of changing the whole economy of the
country due to its stronger attraction power of audiences from all around the world. The
examples of mega events are: Olympic games, FIFA world cup as well as other world fairs.
Hallmark events:
The hallmark events are performed in order to create as well as improve awareness about
the ethos and culture of the particular city or region of the country. The main motive of
organising this event is to create global awareness about the culture as well as tourist destinations
of the country. In addition to this, the hallmark events are the limited duration events undertaken
by the country at global level in order to encourage the global audiences to come and visit their
country. The examples of hallmark events are: Carnival of Rio, The Edinburgh International
Festival of Scotland and much more(Raetzsch and et.al., 2021).
Local community events:
The local community events are characterised as the political, public as well as
educational type of events in order to attract public gatherings at the local level. These type of

events are generally performed in order to promote the feelings of belongingness as well as
creates the sense of pride. The main examples of community based events are: Marathons, Street
parties, treasure hunts and many more.
The following are the events based on structure:
Cultural events:
The cultural events are undertaken in order to reflect the art,culture as well as values of
the country to the global audiences. The events are generally organised by government bodies
with the purpose of attracting large number of global people to come and experience their culture
as well as tourist destinations.
Arts festival:
These type of festivals are performed in order to celebrate local area by attracting large
number of local groups. The art festivals are mainly focused in promoting the unique form of
artwork to the international audiences. These are generally performed in order to reach to
broader market audiences through media platforms for gaining higher profits(Jarman, 2018).
Sports events:
These type of events are globally based big sports events that are conducted by big
private organisations as well as government. In addition to this, the main motto of conducting
sports events on global level is to communicate the culture as well as different types of sports to
the international societies.
Business events:
The events that comes in business events generally include organisation of meetings,
business conferences as well as corporate events. The activities of this events are generally
focused on business as well as trade related practices. These type of events are done by
companies in order to exchange their views regarding the current business issues in the
market(Walters, 2018).
Evaluation of the impact factors on the development of Event industry in local as well as global
level:
The event industry is seeing the unstoppable growth due to the various measures adopted
by government or by the big organisations. The followings are the explanation of factors that are
responsible for the growth and development of event industry in the local as well as global level:
Rising disposable income of people:

The rise of disposable income of the people is one of the most major factor which is
responsible for the growth of event industry in recent years. Due to this, the people of different
countries takes part in major event programs related to sports as well as larger concerts. In
addition to this, the increase in the income of people supported the event companies to gain large
amount of funds in the form of profits. Moreover, the rise in household income also provided the
opportunity for the event companies to organise mega events at the much higher level scale such
as Olympic games, commonwealth games as well as Fifa tournaments.
Encouraging tourism activities by government:
The favourable response from the local as well as international government bodies also
helped the event industry to explore into international audiences more effectively. The
government provides the necessary infrastructure for the smooth operations of major as well as
mega event projects. In addition to this, the government has also provided the event industry to
further explore their activities into global environments by giving assistance regarding providing
financial support as well as providing better transportation facilities(Oxford Analytica, 2021).
Rise in technology:
The increase in the development of newer technologies has also provided a positive
environment for the growth of event industry. In relation to this, Due to the rise in technology the
people can effectively register for any events whether a local or international by just sitting at
their homes. Some mobile apps are also designed in the manner so that the people can know
about upcoming events more effectively. This has contributed a significant boost for the
popularity as well as growth in the global event industry.
Social media platforms:
The discovery of social media platforms has also critically boosted the market share of
event industry throughout the world. As by using this digital platforms, the event companies can
post updated details of future events which supports the industry to create an awareness about
their programs among local as well as international audiences. In addition to this, the social
media platforms have also significantly boosted the interest level of people by posting attractive
as well as creative information about the future events(Knowles, 2018).
Changing attitude of people:
The change in the attitude of people regarding taking vacations form their hectic lifestyle
has also increased to the great extent. This change in attitude of people towards leisure activities

has provided a significant advantage for the event industry as there are more people who are
eager to take part in various cultural as well as mega events held around the world. This has
promoted the event industry to even expand their reach to global audiences.
Explaining about the evaluation of factor influence on the development as well as structure of the
event industry:
It has been analysed from the above information that there are various factors which
influences the event industry in the positive manner. The rise in the disposable income of people
in many countries has provided the boost to the event industry in terms of development as well
as structure. This has lead the event industry to undertake mega event projects with high hope of
making larger amount of profits. In addition to this, the support of local as well as international
government bodies has also motivated the event industry to effectively perform different major
as well as mega events such as Fifa world cup. Moreover, the rise in technology related to social
media platforms as well as other applications have supported the people to get a knowledge
about future events in the most timely manner(Maiorescu-Murphy, 2020).
Critically evaluating about the factors that influence the growth of event industry:
It has been critically analysed that there are only small number of countries where all the
people enjoys higher standard of living as well as higher income. There are still the number of
countries in the world that has higher number of people below poverty line. Hence, the rise in
disposable income has only provided the event industry to grow in specific countries where the
standard living of people is higher. In addition to this, the updated technologies is still not
available in the hands of large number of people especially of the people present in developing
countries.
Evaluation of the values, impacts as well as legacy of different global events to the environment
in which they operate:
The global events such as major events , mega events and many other types of events put
impact on the country in which they operate as well as also provides a significant value to the
tourism sector of the event hostage country. In relation to this, the global events also provides
various job opportunity for the people(Hampden-Turner, Trompenaars and Hampden-Turner,
2020). Moreover, the mega events also generate a sense of pride in the minds of people about

their culture. The following explanation shows the analysis regarding value, impact as well as
legacy of global events to the society in which they functions:
Value creation:
The global events have the direct social as well as cultural impact on the participants of
mega as well as cultural events. The global events promotes the feelings of togetherness among
people and also make strong their feelings of national as well as community pride. In relation to
this, the global events allows the people to broaden their cultural understanding of different
countries as well as it also boosted the increased participation of people in community programs.
Moreover, the promotion of global events can also leads to the higher investment opportunities
for the country that can put positive impact on the GDP. This also a facilitate a lot of business
opportunities in the hostage country. Along with this, the global events can also cause the
inflated prices in the country as well as can also lead to improper allocation of funds by the
government bodies(Steffens, 2020).
Impact on the society:
The global events can also have the negative as well as positive impact on the community
as well as group of societies. The global events can have the negative impact on the social as
well as cultural image of people by negatively portraying community image in the event and it
can also generate the bad behaviour of people by manipulating the community ethics as well as
principles. Moreover, the global events can negatively impact the environmental condition of the
country by increasing pollution levels due to higher traffic. Furthermore, it can also negatively
effect the heritage sites of the country.
Legacy:
The legacy of the global event is refereed as the long term positive impact the different
global events have on the cultural, economical as well as cultural aspect of the society or the
country. In addition to this, the improvement can be in the form of improved infrastructure of
the country as well as better tourism market. For instance, the Olympic games support the
country in increasing the employment level as well as promotes positive branding of country
image to the world. The legacy of global events has significantly improved the women's
participation level in sports as well as also provided the world class facilities to the economically

weaker participants. Moreover, the global events has also raised the importance towards raising
education reach in the world(Seo, Kwon and Kwak, 2021).
Explaining the management strategies in order to effective promote event development:
The event planning strategies is crucial for the event organisers in order to boost the
successful completion of big events. The planning is essential for the event company in order to
get an idea about what budget they will require to execute event programs as well as will also
allow event conducting organisations to know how many number of resources is needed in order
to smoothly conduct the developmental activities of the event projects. The following are the
management strategies that can be adopted by event organisers in order to ensure that the project
is going in the right direction. The explanation of the strategies are given below:
Setting the goal as well as vision:
The creation of creative as well as well researched goal can support the event organisers
in accomplishing their large event projects in the most effective as well as efficient manner. In
addition to this, the goal creates a sense of motivation for the employees of event companies
which leads them to put efforts in achievement of goals as well as objectives of the event
projects. The company can make common goals regarding achieving higher brand image as well
as can also be to increase the revenue level by adopting the strategies related to
promotion(Windscheid and et.al., 2018).
Aligning the company goals with event strategy:
The proper alignment of organisational goals with that of the event strategy of company
can promote the development of effective events. The global event company can increase their
amount of profits by constructing the event strategies with that of the goal of the company. This
strategy can support the company in increasing the chance of success as well as attain higher
amount of profits in the market.
Setting the budget:
The creation of appropriate budget based on the contingent plan can support the event
organisers by cutting the chance of future financial problems. In addition to this, the formulation
of accurate amount of budget can also lead the firm in ensuring smooth operation of the event
projects.
Deciding target audience:

The other crucial strategy that can be adopted by the event company in order to ensure
the development of event projects is targeting the specific type of audiences when making
marketing strategies. This will lead the company to specially focus on the group of people that
can generate high yield for the company. In addition to this, it also supports the company to
attract the large number of people especially selected people. This will can help the event
management company to effectively organise their marketing programs in order to draw
attention of large number of different group of people(He and et.al., 2019).
Promoting through digital platforms:
The promotion of its event projects through digital platforms especially social media
platforms can support the event companies in drawing large number of people situated all around
the world. In addition to this, it can also assist the company in gaining higher attention of people
by posting engaging information as well as video on the You-tube platform. This will create a
larger attraction of person from all over the world.
Critical evaluation of specific management strategies:
The management strategies that has supported the event industry in gaining larger
attention of people form across the world. The creation of SMART goals can support the
industry in making achievable as well as specific goals that can enhance the chances of their
success. In addition to this, understanding the available resources can also assist the event firms
in planning effectively about the money as well as staff needed in order to ensure smooth
operation of the event management projects. The other best management strategy is through
promoting the next event projects by taking use of social medial platforms.
Critically analysing the impact of global events on different levels of environment:
The global events pose a negative impact on the environmental conditions of the country
that hosts mega events or major events. In addition to this, the global events can cause the higher
pollution levels in the country as the organisation of large global events such as Olympic sports
or cricket world cup can cause the higher level of traffic which can also negatively impact the
health of the people. Moreover, the organisation of big global events can also leads to the
negative community image across the world as well as can also leads to loss of community
ownership as well as control(Knyazeva, Knyazeva and Naveen, 2021).

Conclusion:
It has been concluded from the above report that the global events are classified into
different range of events such as major events, mega events, cultural events and many more. The
report has also covered about the internal as well as external factors that have influenced the
development of event industry. Moreover, the report has also discussed the critical evaluation of
the key factors. In addition to this, the report has also discussed about the value, impact as well
as the legacy of the global events on the environment. The report has also discussed the
management strategies for developing effective event programs.
References
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Task 2 (covered in PPT)