Diversity and Impact of Global Events

Global Events

Table of Contents
INTRODUCTION...........................................................................................................................1
Task 1...............................................................................................................................................1
P1 Examine the diversity of the global events industry, including its structure and the role of
different types of events in society..............................................................................................1
P2 Explain the factors that have influenced the development of the events industry globally. . .3
Task 2...............................................................................................................................................4
P3 Evaluate the value, impacts and legacy of a range of global events on the environment in
which they operate.......................................................................................................................4
P4 Review management strategies used to support responsible event development for a range
of global events............................................................................................................................5
Task 3 (Covered in PPT)..................................................................................................................6
Task 4 (Covered in PPT)..................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Events are defined as something that happens, especially when they are unusual or
important in global environment. This is a planned and organised occasion which uses by
different organisations to introduce their products and services in challenging environment and
bring improvements in sales. In other words, it is a predetermined plan which require to be done
at decided venue and time (Morgner, 2017). The Global event is one sector which organised by
organisation for the purpose of introducing something new that can help to attain the business
goals. Under this report, London's Excel Exhibition centre is chosen organisation that performs
different kind of national and international events. The project report covers diversity of global
event industry, value legacy and impacts of event on the environment.
Task 1
P1 Examine the diversity of the global events industry, including its structure and the role of
different types of events in society
The events are as defined happing something in global environment which uses to aware
people about products and services that are important and increases the performance. In the
environment, individuals, group of people and others are planning or organising function or
events for their purpose and objectives. For example, Excel Exhibition Centre is a larger event
management company that organised and manages different types of events as per demand and
increasing the performance. The types of events on the basis of size and scope are as defined:
Local events: The local event are related to community and local regional level that
produce host of festivals and events by targeting mainly at local audience. This event provide
range of benefits primarily for social, fun and entertainment value (Jiang, andZhu, 2018).
Major events: These events are occurred or formulated by using scale and media interest
that are capable of attracting large number of visitors, media coverage and economic benefits.
For example, Excel Exhibition Centre host Olympic games, TT races and others which are
targeted larger customers.
The different types of events on the basis of forms are as explained:
Hallmark Events: This events refers as planning which is identified with the spirit or
ethos of a town, region, and city that helps to gain the wider level of recognition and awareness.
This event depends on success on uniqueness, status and timely significance that attracts larger