Global Innovations and Trends

Hospitality and Tourism industries are the most competitive and for this reason, hotel keepers must follow to implement the global trends in the business. These trends have implications in the tourism industry and they include technology which has helped reduce costs, enhance operational efficiency, improve services and customer experience. Safety and security are also a global trend which needs to be considered by any business which needs to survive in the ever competitive markets.

Running head: GLOBAL INNOVATIONS AND TRENDS
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Global Innovations and Trends
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Hospitality and Tourism industries are the most competitive and for this reason, hotel
keepers must follow to implement the global trends in the business. These trends have
implications in the tourism industry and they include technology which has helped reduce costs,
for example, replacing human labor, enhance operational efficiency, improve services and
customer experience. Safety and security are also a global trend which needs to be considered by
any business which needs to survive in the ever competitive markets (Bii, 2013). Information
security, especially by companies which have embraced online payment systems, should be
given priority as customers fear to lose their hard-earned financial resources to cybercrime
criminals.
To enhance technology and service delivery in Hurricane business chatbots can be used.
Chatbots are computer programs that conduct conversation through textual methods. They have
many qualities such as making lives easier. They also have a human or personal touch with
customers which enables the application to sort all customer needs fully. They also give short
and simple interactions and they are also efficient in that they keep users engaged and give quick
responses (Duffy & Jonassen, 2013). Chatbots are only implemented after analyzing potential
clients. The client can either be B2B or B2C.
Hurricane is one of the best restaurants in Sydney and for that, it needs to maintain a
cordial relationship with customers so as to maintain its customer base. The restaurant has faced
numerous challenges in the recent past which can cost it a lot if the challenges are not well
addressed. The challenges include booking system problems when clients are trying to reserve a
table. This creates a lot of inconvenience to the customers and customer loyalty may shift
(Humphreys, 2013). The restaurant has also been faced with the challenge of giving customers

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wrong information about business products. This has led the business to not meet the
expectations of its customers and this is one of the signs of a failing business.
Chatbots are essential in business hence making the app viable. Upon conducting Value
hypothesis, they are capable of delivering value to customers and users once they are using it.
Chatbots are also easily discoverable by creating a subscriber list they are able to grow hence
achieving the growth hypothesis. A great percentage of today's populations consists of
millennials who are addicted to the user of mobile phones (Baldemair, et al.2013). The application
works best in phones and this means that many people can access the services of the restaurant at
the comfort of their offices or houses hence increasing efficiency. The application will help the
restaurant to solve problems associated with the booking system. The system will also help to
address the challenge of customers receiving wrong product information due to human errors.
Running Hurricane business requires to be as productive as possible so overhead is lower
and profits are higher (Baldemair, et al.2013). Chatbots also give greater customer satisfaction in
that they are always available at all hours. No customers will leave the website without an
answer this increases sales. They also reach many people increasing the customer base (Vincze,
2017). Human beings are prone to errors unlike chatbots this increased accuracy. Chatbots are
not affected by the mood they are always with humor making the Hurricane business service
more satisfying.
Chatbots also may impose challenges to Hurricane business, for example, it becomes
difficult for the business to effectively deliver quality services to its customers and this may lead
to loss of customers which translates to a loss of revenue. The chatbot can be hacked and this
will compromise the operations of the business as clients can be given reservations which do not
exist or even be given products which are not offered by the restaurant and this will

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inconvenience the customers (Vassos et al.2016). The chatbot can also wrongly interpret the
messages of clients and this will lead to poor service delivery to customers. The chatbot system
like other systems is prone to system failures which inconvenience both customers and the
business.
The challenges imposed by chatbot can be addressed by enhancing its security features so
as to avoid the problem of hacking. The challenge of information misinterpretation can be solved
by ensuring the system information is well updated to suit the current information in the market.
In conclusion, the business environment has become very competitive and this forces
business entities to employ current global trends in order to compete favorably with competitors.
The global trends have helped business entities such as hurricane restaurant to achieve their goals
and enhance service delivery to customers. The global trends are also faced with challenges but
nowadays every challenge has a solution.
Reference
Baldemair, R., Dahlman, E., Fodor, G., Mildh, G., Parkvall, S., Selen, Y., ... & Balachandran, K.
(2013). Evolving wireless communications: Addressing the challenges and expectations
of the future. IEEE Vehicular Technology Magazine, 8(1), 24-30.
Bii, P. (2013). Chatbot technology: A possible means of unlocking student potential to learn how
to learn. Educational Research, 4(2), 218-221.
Duffy, T. M., & Jonassen, D. H. (2013). Constructivism and the technology of instruction: A
conversation. Routledge.

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Humphreys, L. (2013). Mobile social media: Future challenges and opportunities. Mobile Media &
Communication, 1(1), 20-25.
Vassos, S., Malliaraki, E., dal Falco, F., Di Maggio, J., Massimetti, M., Nocentini, M. G., &
Testa, A. (2016, November). Art-bots: Toward chat-based conversational experiences in
museums. In International Conference on Interactive Digital Storytelling (pp. 433-437).
Springer, Cham.
Vincze, J. (2017). Virtual reference librarians (Chatbots). Library Hi Tech News, 34(4), 5-8.