Development of Global Marketing Concepts for Lazy Jacks in the Brazilian Market

GLOBAL MARKETING

EXECUTIVE SUMMARY
The environment and trends in the global market are changing rapidly where the organizations
are developing marketing strategies at a global level. This report will identify the changing
market trends in a global market and the emerging market of Brazil will be taken into special
consideration. The report will identify the different modes of entry that are available to
businesses planning to expand and the franchisee mode will be taken into special consideration.

Table of Contents
TASK 1............................................................................................................................................4
Development of global marketing concept..................................................................................4
Detailed Discussion based on Development of a global marketing concept...............................4
Development of global marketing concepts in reference to Lazy Jacks......................................4
TASK 2............................................................................................................................................5
Background of Brazil ..................................................................................................................5
Political Risks in Brazil...............................................................................................................5
Trade, Tariff and Non-Trade barriers present between UK and Brazil.......................................5
Economic Environment of Brazil................................................................................................6
Advantages and Disadvantages faced by Lazy Jacks in Brazilian Market..................................6
TASK 3............................................................................................................................................6
Lazy Jacks and its Operations......................................................................................................6
Factors affecting the foreign market entry mode decision...........................................................7
TASK 4............................................................................................................................................7
Franchise as a method of entry....................................................................................................7
Market Chosen by the Retailer....................................................................................................8
Advantages and Disadvantages of using franchise as an entry method.......................................8
Benefits of using Franchise method by the fashion retailer.........................................................8
REFERENCES................................................................................................................................9