logo

Global Marketing strategies of Mercedes Assignment

10 Pages2707 Words73 Views
   

Added on  2020-01-07

Global Marketing strategies of Mercedes Assignment

   Added on 2020-01-07

ShareRelated Documents
GLOBAL MARKETING
Global Marketing strategies of Mercedes Assignment_1
Table of ContentsINTRODUCTION ..........................................................................................................................1TASK ..............................................................................................................................................1The Company..............................................................................................................................1Product........................................................................................................................................3Market- .....................................................................................................................................5CONCLUSION................................................................................................................................7REFERENCES ...............................................................................................................................8
Global Marketing strategies of Mercedes Assignment_2
INTRODUCTION Marketing activities of an organization are coordinated and integrated across the multiplemarkets across the national boundaries. Coordination involves the competitive pricing, salescampaigns and promotion market (Hollensen, 2015). And the integration involves the productstandardization, identifying brands, production introduction and advertising messages. There arevarious global markets which involve the common consumers requirements and preferencesrelated to the lifestyle, taste and buying behaviour. This report is based on Mercedes companywhich is car producer to providing the luxury cars in the global market. This company isexpanding its business into the various parts of the global market in future. It created a Crooveplan to establish in the urban markets in Europe that they are providing car sharing services thatallows Munich resident to rent their cars to each other. This report includes the company’s use ofthe different global marketing approaches and strategies. TASKThe CompanyMercedes Benz is global manufacturer organization, the brand known for its luxuryvehicles, buses and trucks. The vision of the company is power of innovation for the sustainablemobility. The inventors of the business entity that are equally committed to protection of theclimate and the environment and the safety of the vehicles. The mission statements of theorganization to rejecting compromise, considering every detail, being environment sustainableand a global company. Internal analysis is a process to identifying an organization specific characteristics whichinvolved its- Company resourcesCapabilitiesCore competenciesAn internal analysis uses the following elements such as enterprise vision, mission,objectives and strategies (Messaoud, 2013). Resources are the main assets of any business entityto carry out various work activities and business processes. Organization involves the followingbasic resources in the process- Financial resourcesHuman resources1
Global Marketing strategies of Mercedes Assignment_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Strategic leadership assignment : Mercedes-Benz
|29
|6008
|48

Mercedes Benz PESTLE Analysis
|14
|3521
|69

SWOT Analysis of Mercedes Benz
|5
|693
|416

Strategic Leadership - Mercedes Benz Assignment
|24
|1683
|217

Marketing Management - Mercedes Benz
|11
|3084
|107

Business and Business Environment: PEST and SWOT Analysis of Mercedes Benz Car
|12
|945
|107