Bisleri International Marketing and Sales

BPP Coursework Cover Sheet
Please use the table below as your cover sheet for the 1st page of the submission. The sheet should
be before the cover/title page of your submission.
Programme
Module name
GLOBAL MARKETING AND SALES
Schedule Term Autumn 2019
Student Reference Number (SRN)
Report/Assignment Title BISLERI INTERATIONAL MARKETING AND SALES
Date of Submission
(Please attach the
confirmation of any extension received)
Declaration of Original Work:
I hereby declare that I have read and understood BPP’s regulations on plagiarism and that this is my original
work, researched, undertaken, completed and submitted in accordance with the requirements of BPP School
of Business and Technology.
The word count, excluding contents table, bibliography and appendices, is 3998 words.
Student Reference Number: Date: 2nd January 2020
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for programmes. Please note, submission is your declaration you are fit to sit.BPP University reserves the right
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GLOBAL MARKETING AND SALES
Coursework Assessment Brief
September Term 2019
Submission deadline:
Submission mode: Turnitin online access
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GLOBAL MARKETING AND SALES
Contents
EXECUTIVE SUMMARY...........................................................................................................................6
MACRO ANALYSIS..................................................................................................................................7
SEGMENTATION, TARGETING AND POSITIONING (STP)......................................................................10
MARKET ENTRY STRATEGY..................................................................................................................15
MARKETING MIX OF BISLERI – THE 4 P’S OF BISLERI...........................................................................19
REFLECTION.........................................................................................................................................22
CONCLUSION.......................................................................................................................................23
REFERENCES........................................................................................................................................24
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EXECUTIVE SUMMARY
Dear, Mr. Ramesh Chauhan , Chairman and Managing Director, Bisleri
International Pvt. Ltd, It’s an honour for me to address the potential market
Entry for Bisleri international ltd for your esteemed brand in UK . You had
been an inspiration and role model to the youngsters of India on your visionary
thinking, successful business model and being a successful entrepreneur from
India competing with global leaders like Aquafina and kinley. I hereby write this
report to you in a challenge to expand your business globally, as there is a huge
demand for bottled water across the European union. This report address the
global bottled water forecast, consumption of bottled water in uk, top brands
and their market share in uk, suggestion for market entry strategies and
successful theories to support the internationalisation of the brand. I hope you
will give your valuable time in reading this report, as I’m proud and glad to
research on Bisleri, a top Indian company in the bottled water segment who is
a pioneer in launch of bottled water in India. End users need in the bottled
water market has been extensively researched. One the strategic side of
entering an unknown market , I have adopted two entry mode strategies for
bisleri to gain a competitive market share one through a white label solution,
after the success of the first model, bisleri will be venturing with its own brand
in uk. The reason to select uk , as its a wealthy country, with virtually no people
living on less than £4 a day and 2% present of India population live in uk. I
once again thank for your time and patience to review the report and to your
further notice we can meet in person if you have a thought to promulgate your
brand in uk .
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