Global Strategy and Sustainability

Global Strategy and
Sustainability

Table of Contents
INTRODUCTION...........................................................................................................................3
External environmental analysis of Amazon..........................................................................3
Internal environmental analysis of Amazon 650....................................................................5
Critical analysis of corporate social responsibility and sustainability of organization..........8
Evaluation of analysis in the form of strength and threat for global business option............9
Recommendation for global business development.............................................................10
Recommendation for sustainability and corporate social responsibility success 400..........11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Business strategy is important part of each and every business organization, help the
businessman and managers to systematically or a strategically grow their business. This is the
type of management plans, which involves the clear sates of define business activity plans, action
and goals. So, the global strategy is the plans of organization in context to growing outside of
their borders (Burritt, R.L., and Schaltegger, S., 2020) . Specifically global strategy as involving the
goals of higher sale in abroad. That is used by the companies on the want to expand their
business in global market. Business sustainability is involving different business management
approach which should be consider the meeting off of current needs without sacrificing your
compromising the needs of future generation. Such as with the help of these sustainability
approach organization have to meet the social environmental and financial demand in order to
ensure the ethical and legal business success (Olawumi, T.O. and Chan, D.W., 2018). Amazon.com
is one of the world’s largest multinational e commerce company, which has been running and
growing business globally by facing all the environmental factors through global strategy and
sustainability approach. In this report analysis of internal and external environment in context to
Amazon is going to be done. Along with the critical analysis and evaluation of corporate social
responsibility and sustainability which is managing by the selected organization. Then in context
to internal and external environmental analysis competitive advantage of organization is going to
be analyses in context to global option of Amazon. Then report finally ends with the
recommendation of appropriate business strategy and sustainability strategy for organization.
External environmental analysis of Amazon
Organization overview- Amazon is one of the leading E-Commerce multinational company, who
is founder CEO is Jeff because, currently this organization it is one of the world’s most
recognized brand (Matsiliza, N.S. and Block, M.C., 2017). This association is focused on the digital
streaming artificial intelligence and in commerce is all other business organization Amazon is
also has been phased multiple internal and external factors challenges and continuously dealing
with all those challenges 5 effective global strategy and sustainability approaches and this can we
further improve with the year of research and new strategy development. This organization is
known for its innovator challenge management strategies and global development strategy.

Pestel analysis- PESTEL analysis is one of the most important external environmental factor
analysis tools which helps in the analysis and evaluation external environmental factors impact
and influence on organization. That is involving the analysis of political, economical, social,
technological, environmental factors of market, analysis. Below is the brief analysis of Amazon
external environment factors (Etse, D. and Boateng, M.S., 2019).
Political- this external factor is involving the different political agendas and action related to the
different economical and social activities which directly or indirectly connected to the business
function of each and every organization. Such as political stability is the beneficial factor for
Amazon because it organization can develop into the different European union countries for
increasing their growth and development. Government is supporting the online business which is
both beneficial and threat full for organization (Pan, W., Chen, L. and Zhan, W., 2019). Suggest in
terms of opportunity it helps the organization to extend their E-Commerce business by the
support, wrong with this factor is increasing the competition for organization in digital level.
Economical- the factor of business environment is involving fluctuation and stability in
demand, supply, interest rate and income level of the target market customers. Stability of
economical target market of the Amazon is opportunity for the global business. Switches in the
European countries, stability of the supply demand is helpful to successfully grow the business.
Social- this is the importance of business because that is considering the customers and their
demand, needs or preference. In order to successfully grow the business in global market that is
important to meet the customer needs. So in context to Amazon increasing trend of online
shopping is opportunity (Patil, D.A., 2018). The current threat for Amazon is highest fluctuation in
customers needs.
Technological- each and every business organization need some innovative business
assets which helps to smoothly run the task and activities. So, in context to that innovative
technology is the environmental factor which is continuously growing. In context to Amazon
new it technology efficiency is opportunity. And higher rate of cybercrime is threat
Environmental- this factor of business market is related to the seasonal change, disease
burden, environmental protection laws. Such as rising interest of environmental and business
sustainability program is an opportunity for Amazon. Current covid-19 impact threat for
organization.