GLOBAL STRATEGY AND SUSTANABILITY

GLOBAL STRATEGY AND SUSTAINABILITY

INTRODUCTION
• Global strategy is defined as an approach by the
organisations and the companies in order to
explore beyond the boundaries they are
confined to.
• Initially the companies or businesses decide
upon launching their business with an extent of
providing and serving to a particular area and
their norms are stipulated to a single enclosure.
The global strategy is to evolve around the
different areas that will uplift the company in all
the aspects.
• The organisation that is taken in this report is
the Amazon.com which is one of the best
retailing services on a global basis. Amazon
which is multinational technology company
whose headquarters are in Washington, US.

EXTERNAL ENVIRONMENT ANALYSIS
• Retailing industry will have to undergo certainties which are regarded as internal and
external effects. Being one of the largest retailers with a significant technologies and
the provided online facilities, amazon is ranked as one of the top most retailers.
• the online market is never stable and in a continuous manner challenging amazon in
all the possible ways. The factors that affect the company are noticed by the company
are through the PESTEL analysis.
• Through the PESTEL analysis the directors can analyse the different factors that
contribute towards the external factors. The impact of the external factors on the
company was evaluated which can help in minimising the negative impacts and
maximizing the positive impacts.